Fangchengbao (Chinese: 方程豹; lit. 'formula leopard'), also spelled Fang Cheng Bao is a Chinese luxuryelectric car brand owned by BYD Auto and marketed by Shenzhen Fangchengbao Auto Sales Co., Ltd. BYD also owns trademarks for an English-language variant, Formula Bao.[1] The brand was introduced in June 2023, and mainly produces performance-oriented SUVs aimed at the off-road and track-focused segments.
Fangchengbao vehicles will be exported outside China under the Denza brand.[2][3][4]
History
In 2023, BYD Auto launched two new brands: Yangwang, a line of advanced vehicles introduced in January, while Fangchengbao was announced on June 9, 2023.[5][6] "Fangchengbao" translates to "leopard equation," and the logo reflects this mathematical concept.[7]
On August 16, 2023, Fangchengbao released its first model, the Bao 5. It debuted at the Chengdu Auto Show and based on an Fangchengbao-specific body-on-frame platform called DMO (Dual Mode Off-road).[8] The brand also revealed a prototype of its upcoming flagship, the Super 8 SUV, which is set for release in 2024 as the Bao 8. Production of the Bao 5 began in September, with the official market debut in China following in November.[9][10] Within three days of the launch, the company reported 10,000 orders for the model.[11]
At the Beijing Auto Show in April 2024, Fangchengbao revealed its expansion plans by announcing the flagship Bao 8 model, the compact Super 3 (previewing the upcoming Bao 3), and the Super 9 sports car prototype.[12] During the event, general manager Xiong Tianbo confirmed the brand's initial success, reporting 20,000 cars sold in China within six months.[13] In June 2024, Fangchengbao introduced the Bao 3, a battery electric SUV that will be the most affordable model in its lineup.[14]
Initially, the brand established its own directly-operated sales stores, in contrast with BYD that relies on a dealership network.[8] In June 2024, Fangchengbao started recruiting dealerships to increase its reach. The first batch of dealer recruitment was open to China's 22 provinces, four municipalities and five autonomous regions.[15]
In July 2024, Fangchengbao lowered the price of the Bao 5 model by 50,000 yuan in China to improve its competitiveness against Great Wall Motor's popular Tank series. This price cut led to dissatisfaction among early buyers, some of whom organized protests at Fangchengbao dealerships. Protesters displayed banners with statements such as, "I waited 3 months for car delivery, then Fangchengbao cuts 50,000 yuan in one day. I should have bought a Tank instead."[16][17][18]
^"方程豹豹5降价5万，老车主拉横幅，登上投诉榜榜首" [Fangcheng Baobao 5 price cut by 50,000 yuan, old car owners put up banners and topped the complaint list]. Sina Finance. 2024-08-01. Retrieved 2024-08-02.
^"比亚迪方程豹推出新战略掀起越野市场价格波澜 _ 东方财富网" [BYD Formula Leopard launches new strategy to stir up price fluctuations in the off-road market]. Eastmoney Finance. 2024-07-31. Retrieved 2024-08-02.
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