Beard Papa's (ビアード・パパ) is an international chain of cream puff stores started in Japan, owned by DAY TO LIFE Co., Ltd. (株式会社DAY TO LIFE). Their slogan is "Fresh and natural cream puffs". Beard Papa's has over 250 stores in Japan, and over 500 worldwide in 12 countries and territories.[1][2]
Their trademark product is a choux pastry shell filled with whipped cream custard, available in vanilla, chocolate, and specialty flavors.
History
The first Beard Papa's was opened in 1999 by Yuji Hirota in Osaka, Japan with the motto Pipin' Hot Cream Puffs. Since its beginnings, Beard Papa's has grown considerably expanding outside of Osaka and Japan to Australia, Canada, China, Hong Kong, Indonesia, Korea, Malaysia, New Zealand, Pakistan, the Philippines, Singapore, Taiwan, Thailand, Sri Lanka, the United Kingdom, the United Arab Emirates, the United States, and Vietnam.[1]
The company opened a flagship outlet, its first in Europe, in London's Oxford Street in December 2006. This closed in 2010.
In June 2008, Beard Papa's was ranked "Wired" by Wired Magazine, the magazine's highest rating, above "Tired" and "Expired".[3]