In 1888 Alfred Harmsworth and his younger brother Harold (1868–1940) started Harmsworth Brothers, with Alfred acting as publisher and Harold handling the finances.[3] The first thing they did was found a paper called Answers to Correspondents, which was modeled after another popular paper called Tit-Bits (published by George Newnes). Harmsworth entered the comic magazine market in 1890 with Comic Cuts and Illustrated Chips;[1] The comic Wonder, launched in 1892, was part of a long string of connected titles which stretched from 1892 to 1953, known by a variety of additional names, including Funny Wonder and Jester.
Also in 1890, Harmsworth began publishing periodicals to challenge and compete with the penny dreadfuls popular among British youth. Priced at one half-penny, Harmsworth's story papers were cheaper and, at least initially, were more respectable than the competition. Harmsworth claimed to be motivated by a wish to challenge the pernicious influence of penny dreadfuls. AP's Halfpenny Marvel, launched in 1893, was soon followed by a number of other Harmsworth half-penny periodicals, such as The Union Jack (1894–1933) and Pluck (also started in 1894), and the serialized boys' story papersThe Boys' Friend (1895). At first the stories were high-minded moral tales, reportedly based on true experiences, but it was not long before these papers started using the same kind of material as the publications they competed against.[4]
Beginning in 1894, the Harmsworth brothers dove into the newspaper business, first acquiring The Evening News and the Edinburgh Daily Record. Harmsworth founded the Daily Mail in 1896, which was a success, having the world record for daily circulation until Harmsworth's death.
In 1896, Harmsworth Brothers Ltd was incorporated as a limited company.[3] By this time, combined weekly sales of the company's publications exceeded one million copies, more than any other magazine publisher in the world.[3]
Formation and expansion of Amalgamated Press
In 1901, Harmsworth gathered his many publishing ventures together under the banner of Amalgamated Press.[3]
In 1902, the company opened offices in Manchester, also setting up a system of codes and telegraphs that streamlined the layout and printing process.[3]
Expanding his newspaper empire, Harmsworth initiated the Daily Mirror during 1903, and rescued the financially desperate The Observer and The Times during 1905 and 1908, respectively.[5] During 1908, he also acquired The Sunday Times.
The quality of the AP story papers began to improve throughout the early 20th century. They also proliferated, with AP launching new boys' papers like The Gem (1907–1939) and The Magnet (1908–1940). By the time of the First World War, papers such as Union Jack dominated the market in the UK.[a] Post-World War I story papers launched by AP included The Champion (1922–1955) and The Thriller (1929–1937).
Recognizing the popularity of the story papers with girls, AP editor Reg Eves launched a girl's line, the most notable being School Friend (1919–1929), Schoolgirls' Own (1921–1936), and The Schoolgirl (1922–1923; 1929–1940).
AP's My Magazine was published from 1908 to 1933 with different names; it had articles on science, technology, geography, and current events.
From 1912 Amalgamated Press was based at Fleetway House in Farringdon Street, London.[6]
The Berry brothers dissolved their partnership in 1937, with William Berry (Lord Camrose) retaining Amalgamated Press.[3]
Editor Leonard Matthews (1914–1997), who joined AP in 1939, was a leading figure in the company's comics titles for 20 years, eventually becoming Manager Editor.
The onset of World War II, in the years 1940–1942, brought the merger and cancellation of a number of long-running AP comics titles, including Butterfly and Puck (both launched in 1904), Jester (launched in 1912), Tiger Tim's Weekly (1919), Sunbeam (1922), The Joker (1927), Larks (1927), Bubbles (1921), Chicks' Own (1929), and Funny Wonder series 3 (dating back to 1914).
Seymour Berry, 2nd Viscount Camrose, the eldest son of William Berry, was Vice Chairman of Amalgamated Press from 1942 until the company's sale in 1959.
In May 1949, AP acquired the publisher J. B. Allen, including their comics titles The Comet[10] and Sun, which they continued under the same names. AP launched a number of notable comics in the 1950s, including School Friend (launched in 1950; considered the first girls' comic), Lion (1952), Tiger (1954), and the young children's comics Jack and Jill and Playhour (both 1954).
Another round of mergers and cancellations of long-running AP comics titles occurred in the years 1952–1957, including Illustrated Chips and Comic Cuts (both launched in 1890), Jingles (launched in 1934), Tip Top (launched in 1934), Playbox (launched in 1925), The Rainbow (launched in 1914), and Tiny Tots (launched in 1920).
Acquisition by the Mirror Group/IPC
In 1959, Amalgamated Press was bought by the Mirror Group and renamed Fleetway Publications (after the name of AP's headquarters, Fleetway House).[11] AP titles that were continued by IPC/Fleetway included:
Confessions Library (1959 series)
Cowboy Picture Library (1950 series; originally known as Cowboy Comics)
With the transition to Fleetway, the AP titles The Comet, Sun, and Tiny Tots were all merged into other AP titles: Tiger, Lion, and Playhour, respectively. Radio Fun was continued by Fleetway for a short time and then merged into Buster in 1960. Similarly, TV Fun was renamed TV Fan, continued for a short time, and then was merged into Valentine.
In 1961, the Mirror Group also acquired Odhams Press (which by that point owned Longacre Press and Newnes/Pearson). The group was renamed the International Publishing Corporation in 1963,[12] although the component companies continued to use their own names until 1968 when they were reorganised into the unitary IPC Magazines. The "Fleetway" banner continued to be used for some publications until IPC's comics line was sold under the name Fleetway Publications to Robert Maxwell in 1987.[1]
Of the comics titles IPC acquired from Amalgamated Press, only five survived into the 1970s: Jack and Jill, Lion, Playhour, Tiger, and Valentine; of those five, Jack and Jill, Playhour, and Tiger survived until the mid-1980s.
Rebellion Developments currently owns all comics characters and titles created by IPC's subsidiaries after 1 January 1970, together with 26 specified characters which appeared in Buster;[13][14] while IPC currently retains its other comics characters and titles, including Sexton Blake, The Steel Claw, and Battler Britton.[15]
"Wonders" — all edited by Clarence Winchester, and published by Amalgamated Press as weekly instalments, with a book binding service available to keep as two volumes for each series.[16][17]
Railway Wonders of the World, 50 installments (1935–36)[18]
Shipping Wonders of the World, 55 installments (1936–37)[19]
Wonders of World Engineering, 53 installments (1937–38)[20]
Wonders of World Aviation, 40 installments (1938)[21]
The World of Wonder: 10,000 Things Every Child Should Know (1933), edited by Charles Ray. Published in two volumes: Vol. One, pages 1 to 732; Vol. Two, pages 733 to 1460. An illustrated compendium of mainly science and technology, with some historical subjects.
^Editorials in early issues of papers such as the Union Jack or The Boys' Friend make frequent references to "the blood and thunders", but as time went on the mentions disappeared. Letters sent in by parents or teachers were frequently printed, praising the papers for putting the "trash" out of business.
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