忠誠

此條目介紹的是广义上的对国家等实体的忠诚。关于儒家概念，请见「忠」。
系列条目
民族主義
文化
象征
核心价值
类型（英语：Types of nationalism）
地域或族群类型
意识形态类型
社会领域类型
其它类型
相关
组织
民族主义组织列表（英语：List of nationalist organizations）
概念

忠诚（英語：allegiance）是一国的人民、臣民或公民对其国家或统治者所负有的或自我承诺所有的效忠义务[1][2]。

用法

传统上，英语界的法律评论家以两种不同的语境方式来使用“忠诚”（allegiance）一词。在第一种语境下，该词指的是任何人，甚至是外国人，对所居住的国家都应该表示的一种尊崇；而第二种则是指一个人的民族性格以及受到这种性格的影响而导致的服从和忠诚[2]。

类型

  • 属地忠诚（Local allegiance）[3]：一个外国人对其所临时居住的国家政府的忠诚。
  • 天然忠诚（Natural allegiance）[4]：一名土生土长的臣民或公民对其国家的忠诚。

市场营销

企业努力成为忠诚度目标，以留住客户。[5][6] 品牌忠诚度 是指消费者对某一特定品牌的偏好以及重复购买该品牌的承诺。 [7][8] 所谓的忠诚度计划向忠诚客户提供奖励，以换取跟踪消费者偏好和购买习惯的能力。[9]

一个类似的概念是粉丝忠诚，即对运动队、虚构人物或虚构电视剧的投入和持续兴趣。忠诚的体育迷即使在连续亏损的赛季中也会继续成为球迷。[10]

参见

英文维基文库中的《1911年版大英百科全書》條目：Allegiance

参考文献

  1. ^ Definition of ALLEGIANCE. www.merriam-webster.com. [2024-05-04]. （原始内容存档于2024-08-25）. 
  2. ^ 2.0 2.1  此句或之前多句包含来自公有领域出版物的文本: Chisholm, Hugh (编). Allegiance. Encyclopædia Britannica (第11版). London: Cambridge University Press. 1911. 
  3. ^ Definition of LOCAL ALLEGIANCE. www.merriam-webster.com. 
  4. ^ Definition of NATURAL ALLEGIANCE. www.merriam-webster.com. [2024-05-04]. （原始内容存档于2017-08-19）. 
  5. ^ Customer retention strategies to prepare for 2023. loyaltylion.com. [2023-10-10]. （原始内容存档于2023-09-28）. 
  6. ^ 8 Ways to Earn and Build Real Customer Loyalty for Your Business. articles.bplans.com. [2023-10-10]. （原始内容存档于2023-10-10）. 
  7. ^ Customer loyalty: Toward an integrated conceptual framework. link.springer.com. [2023-10-10]. （原始内容存档于2023-02-10）. 
  8. ^ Build Loyal Customer Base to Succeed in Your Business. www.helponclick.com. [2023-10-10]. （原始内容存档于2023-08-30）. 
  9. ^ Loyalty programs and their impact on repeat-purchase loyalty patterns. www.sciencedirect.com. [2023-10-10]. （原始内容存档于2023-09-28）. 
  10. ^ The Business of Sports: A Primer for Journalists. books.google.com. [2023-10-10]. （原始内容存档于2023-10-10）. 

拓展阅读

  • Salmond on "Citizenship and Allegiance," in the Law Quarterly Review (July 1901, January 1902).

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