語言也會影響人的思維。例如文化促發 (Culture priming)激活了人們的心態 (mindset)。比較中英文的報紙,英文的報紙會有更多的個人特徵的描述,而中文報紙則有更多關係與角色的描述[51]。另外,透過也「I vs We task」來讓受試者在試驗前讀一些文章,然要有意識地圈出一些代名詞:「我」或「我們」,來促發人們的獨立我或相依我(Independent and interdependent construals of self) 的概念[52]。
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