Benetton

 Nota: Se procura pela equipe de Fórmula 1, veja Benetton Formula.
Gruppo Benetton
Benetton Praga.
Empresa de capital aberto
Slogan United Colors of Benetton
Atividade Vestuário
Fundação 1965
Sede Treviso, Itália
Pessoas-chave Christian Coco (Presidente)

Claudio Sforza (Administrador Delegado)

Empregados 10,335 (2014)
Produtos Lista no site da empresa
Faturamento €1,765 bilhões (2005)
Website oficial benettongroup.com

Benetton é uma empresa transnacional italiana de moda, com sede em Treviso. O nome vem dos quatro membros da Família Benetton que fundaram a companhia em 1965. As ações do grupo Benetton estão listadas na Borsa Italiana, na Frankfurter Wertpapierbörse e na New York Stock Exchange.

História

A empresa tem suas origens no ano de 1955 quando Luciano Benetton, o primogênito da família, tinha ainda 20 anos de idade e trabalhava como vendedor em Treviso. Luciano percebeu que as pessoas queriam cores em suas vidas, em especial nas suas roupas. Vendeu a bicicleta de um de seus irmãos, comprou uma máquina de costura usada e passou a vender uma pequena coleção de suéteres às lojas na região do Vêneto. A boa recepção de suas peças o motivou a pedir ajuda a sua irmã Giuliana e seus dois irmãos, Gilberto e Carlo.

O património de Giuliana Benetton, em 2010, foi avaliado pela Forbes em 1,7 mil milhões de euros.[1]

Em 1991 a Bennetton lançou uma campanha polêmica onde mostrava uma criança branca com aparência de anjo e uma criança negra com dois chifres, criticando os estereótipos na moda.

Em 2011 a empresa causou polêmica após divulgar fotos com presidentes se beijando,[2] incluindo uma do Papa.[3] O Vaticano se pronunciou relatando que fará medidas legais contra a Benetton, para evitar a distribuição da fotomontagem do papa Bento XVI beijando nos lábios Ahmed el-Tayeb, imã sunita da mesquita de Al-Azhar, no Cairo, feito pelo grupo Benetton.[4]

Referências

Ver também

Ligações externas

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