글로벌생활명품

글로벌생활명품은 수출 역량을 갖춘 국내 중소 중견 기업의 우수 생활소비재 상품을 집중 발굴하여 글로벌 브랜드화 및 세계적 명품으로 육성하기 위해 2014년부터 시작된 제도로, 이와 관련한 행사는 산업통상자원부와 롯데그룹이 주최하고 한국디자인진흥원이 주관한다.

글로벌생활명품으로 선정되면 국내외 온오프라인 전시 참가, 네이버 비즈니스 스케일업 프로그램참여, SSG.COM, 쇼피, 라자다 등 온라인몰 입점 등의 지원을 받을 수 있다.

역사

  • 2014년 10월 서울 소공동 롯데백화점 본점에서 글로벌생활명품 육성 프로젝트 출범식이 열려 윤상직 산업통상자원부 장관, 이태용 한국디자인진흥원장, 이인원 롯데그룹 부회장 등이 참석했다. 시범사업이 시작되었던 같은 해 7월 670여 개 제품이 접수되었고 그중 10개 제품이 선정되었다.[1]
  • 2015년 2월, 시범사업에 이어 선정 제품 수를 30개 내외로 늘리고 지원내용도 확대했다. 연구개발(R&D)과 마케팅 외에 컨설팅, 교육, 홍보 등을 지원하고 특히 기술개발 등 업체의 수요에 맞춘 맞춤형 지원도 제공하기로 했다.[2]
  • 2015년 4월 산업통상자원부가 롯데그룹 및 한국디자인진흥원과 함께 서울 코엑스에서 글로벌 생활명품전을 개최하여 557개 기업의 1389개 제품이 전시되었다.[3]
  • 2015년 9월 롯데그룹이 제2롯데월드 쇼핑몰 3층에 글로벌생활명품 매장을 열었다.[4]
  • 2020년 올해까지 총 172개의 글로벌생활명품이 선정되었으며, 2021년부터는 우수디자인(GD)인증을 받은 소비재를 대상으로 글로벌생활명품을 선정키로 하였다.

연도별 선정현황

선정연도 선정제품 수 접수상품 수 접수기업 수
2014 10 670 335
2015 30 1389 557
2016 30 1176 670
2017 30 956 276
2018 12 531 114
2019 30 172 123
2020 30 178 87
총계 172

갤러리

2019 글로벌생활명품

외부 링크

각주

  1. 신효령 (2014년 10월 21일). “롯데, 산업부와 10개 中企 육성품목 선정”. 《뉴시스》. 2020년 12월 18일에 확인함. [깨진 링크(과거 내용 찾기)]
  2. 김훈 (2015년 2월 24일). “세계로 도약할 생활명품 키운다”. 《연합뉴스》. 2020년 12월 18일에 확인함. 
  3. 황해창 (2015년 4월 15일). “‘2015 글로벌 생활명품전’ 15~17일…코엑스 557개사 참가”. 《헤럴드경제》. 2020년 12월 18일에 확인함. 
  4. 박인웅 (2015년 9월 23일). “롯데, 제2롯데월드에 '글로벌 생활명품' 매장 오픈”. 《글로벌 이코노믹》. 2020년 12월 18일에 확인함. 

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