Four Points by Sheraton

Four Points by Sheraton
Anak perusahaan
IndustriPenyantunan
Didirikan1995; 30 tahun lalu (1995)
Kantor pusat,
Cabang
309 (2023)[1]
Wilayah operasi
Seluruh dunia
IndukMarriott International
Situs webfour-points.marriott.com
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Sebuah bangunan hotel Four Points by Sheraton

Four Points by Sheraton merupakan sebuah merek hotel kelas menengah asal Amerika Serikat. Jaringan hotel ini didirikan pada tahun 1995 oleh ITT Corporation sebagai versi ekonomis dari Sheraton Hotels & Resorts (saat itu bernama ITT Sheraton). Sejak tahun 2016, Four Points berada di bawah naungan Marriott International.

Hingga tahun 2023, terdapat 309 hotel dengan jumlah kamar sebanyak 58.972 yang menyandang merek Four Points di seluruh dunia.[1]

Sejarah

Sebelum merek Four Points diluncurkan, Sheraton sudah pernah merambat ke bisnis hotel ekonomi dan menengah sejak tahun 1950-an, ketika mereka membeli beberapa motel di Amerika Serikat. Pada tahun 1959, mereka mendirikan properti pertama yang bergelar "Sheraton Inn".

Pada tahun 1995, Sheraton, yang saat itu berada di bawah naungan ITT Corporation, meluncurkan merek baru bernama Four Points by Sheraton untuk menggantikan gelar Sheraton Inn di beberapa hotel mereka. Hotel-hotel ini umumnya berbintang 3 atau 4, sementara hotel-hotel Sheraton berbintang 5. Four Points bergabung dengan Starwood setelah mereka membeli ITT Sheraton pada tahun 1998.[2]

Salah satu program khas Four Points adalah Best Brews, yang menawarkan tamu untuk mencicipi bir lokal.[3]

Marriott International membeli Starwood pada tahun 2016. Four Points selanjutnya berada di bawah payung Marriott dengan kategori "Classic Select", bersama dengan merek-merek menengah Marriott lain seperti Courtyard dan Fairfield.[4]

Pada bulan September 2023, Marriott meluncurkan merek bernama Four Points Express by Sheraton, dengan properti pertamanya di Bursa. Merek ini mematok harga lebih rendah dibanding Four Points.[5]

Four Points by Sheraton di Indonesia

Four Points by Sheraton Jakarta Thamrin.

Hingga tahun 2024, Marriott International mengelola 13 hotel Four Points by Sheraton di Indonesia.

No. Nama Alamat Provinsi Buka
1 Four Points by Sheraton Bali Kuta Jl. Benesari, Kuta, Kuta, Badung Bali 2015[6]
2 Four Points by Sheraton Bali Seminyak Jl. Petitenget Gang Cendrawasih No.99, Kerobokan Kelod, Kuta Utara, Badung Bali 2016[7]
3 Four Points by Sheraton Bali Ungasan Jl. Raya Uluwatu, Ungasan, Kuta Selatan, Badung Bali 2019[8]
4 Four Points by Sheraton Balikpapan Jl. Pelita No.19, Sepinggan, Balikpapan Selatan, Balikpapan Kalimantan Timur 2019[9]
5 Four Points by Sheraton Bandung Jl. Ir. H. Juanda No.46, Citarum, Bandung Wetan, Bandung Jawa Barat 2016[10]
6 Four Points by Sheraton Batam Jl. Komplek Panorama Nagoya, Sungai Jodoh, Batu Ampar, Batam Kepulauan Riau 2020[11]
7 Four Points by Sheraton Bintan Lagoi Bay Jl. Gurindam Duabelas Lot B12 Mix S3, Sebong Lagoi, Teluk Sebong, Bintan Kepulauan Riau 2024[12]
8 Four Points by Sheraton Jakarta Thamrin Jl. M.H. Thamrin Kav 9, Gondangdia, Menteng, Jakarta Pusat Jakarta 2016[13]
9 Four Points by Sheraton Makassar Jl. Andi Djemma No.130, Banta-Bantaeng, Rappocini, Makassar Sulawesi Selatan 2015[14]
10 Four Points by Sheraton Manado Jl. Piere Tendean, Sario Tumpaan, Sario, Manado Sulawesi Utara 2017[15]
11 Four Points by Sheraton Medan Jl. Gatot Subroto No.395, Sei Sikambing D, Medan Petisah, Medan Sumatera Utara 2017[16]
12 Four Points by Sheraton Surabaya Pakuwon Indah Jl. Raya Lontar No.2, Babatan, Wiyung, Surabaya Jawa Timur 2019[17]
13 Four Points by Sheraton Surabaya Tunjungan Plaza Jl. Embong Malang No.25-31, Kedungdoro, Tegalsari, Surabaya Jawa Timur 2016[18]

Referensi

  1. ^ a b "FORM 10-K". Marriott International. Diakses tanggal 26 Juni 2024. 
  2. ^ "Starwood's Hospitality Legacy After the Marriott Merger". Skift. Diakses tanggal 26 Juni 2024. 
  3. ^ "Salinan arsip". Diarsipkan dari versi asli tanggal 2018-03-19. Diakses tanggal 2007-08-29. 
  4. ^ "Marriott buys Starwood, becoming world's largest hotel chain". Diakses tanggal 5 September 2023. 
  5. ^ "Marriott's New Four Points Express by Sheraton Brand Aimed at Europe, Middle East and Africa". CoStar. Diakses tanggal 26 Juni 2024. 
  6. ^ "Review: Four Points by Sheraton Bali, Kuta (Family Suite)". Diakses tanggal 5 September 2023. 
  7. ^ "Starwood debuts Four Points by Sheraton Bali Seminyak". Diakses tanggal 5 September 2023. 
  8. ^ "Marriott International Buka Satu Lagi Hotel Four Points di Bali". Diakses tanggal 5 September 2023. 
  9. ^ "BARU BUKA, Hotel Four Points By Sheraton di Balikpapan, Hotel Bintang 4 dengan Fasilitas Kekinian". Diakses tanggal 5 September 2023. 
  10. ^ "Four Points Pertama Di Kota Bandung". Diakses tanggal 5 September 2023. 
  11. ^ "Four Points by Sheraton Batam commences operation". Diakses tanggal 5 September 2023. 
  12. ^ "Serap 2 Ribu Tenaga Kerja , Tiga Hotel dan Resort Baru Beroperasi 2024 di Lagoi". Batampos. Diakses tanggal 19 Maret 2024. 
  13. ^ "Starwood Hotels to debut Four Points Jakarta, Thamrin". Diakses tanggal 5 September 2023. 
  14. ^ "Four Points Hotel Makassar Bidik Target Okupansi 70%". Diakses tanggal 5 September 2023. 
  15. ^ "Four Points by Sheraton Manado Rayakan HUT ke-2". Diakses tanggal 5 September 2023. 
  16. ^ "Four Points By Sheraton Medan, Kota Medan". Diakses tanggal 5 September 2023. 
  17. ^ "Hotel Four Points Resmi Beroperasi Surabaya". Diakses tanggal 5 September 2023. 
  18. ^ "Review: Four Points by Sheraton Surabaya, Indonesia". Diakses tanggal 5 September 2023. 

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