Appreciation Index

Cet article est une ébauche concernant la télévision, la radiodiffusion et le Royaume-Uni.

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L’Appreciation Index (AI) ou Audience Appreciation Index est un score sur 100 utilisé comme indicateur de l'appréciation du public pour un programme télévisuel ou radiophonique au Royaume-Uni.

Initialement noté par le Broadcasters' Audience Research Board (BARB), il est aujourd'hui calculé par GfK NOP, supervisé par l’unité d’appréciation de la télévision de la BBC.

Historique

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Méthode

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Un panel de 20 000 personnes est interrogé chaque jour : il leur est demandé de noter les émissions qu'elles ont regardées et de répondre à certaines questions plus précises[1].

Annexes

Articles connexes

Liens externes

Notes et références

  1. ↑ Stephen Armstrong. Line of data: TV crunches the numbers. The Times, 9 mai 2021. Lire en ligne

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