Literally, Zhúnán (竹南) means "bamboo south" but in this context, zhú is short for "Hsinchu". Thus, Zhunan lies south of Hsinchu (cf.Zhubei which lies north [běi] of Hsinchu). A previous name of the area was Tiong-káng (中港), literally "central port", a name preserved in Zhonggang (中港), one of the 25 constituent villages of Zhunan. The present name was adopted under Japanese rule in 1920.
Zhunan was traditionally a beach and fishing community, and is closely associated with Goddess Mazu, who is the Goddess of Sea and Patron Deity of fishermen, sailors and any occupations related to sea/ocean. Zhunan's main tourist attraction is its prominent Mazu Temples like Zhonggang Cihyu Temple and Hotsu Longfong Temple which has a statue of the Goddess that is over 100 feet tall.
Zhunan is now part of Taiwan's computer sector and has a large Science Park.
Zhunan has wide open beaches and some cycling routes that run parallel to the beaches. Beach access was difficult until a bridge connecting the harbour and the beaches opened in 2008. It is a favourite spot among locals for surfing, kiteboarding, and windsurfing due to the year-round winds. Mountains overlook the town and are within a 20-minute drive.
^臺灣地區鄉鎮市區級以上行政區域名稱中英對照表 Glossary of Names for Administrative Divisions. Ministry of the Interior. 26 March Minguo 104 (2015). Retrieved 1 February 2018. (in Chinese)
^112年9月份人口統計下載區 [September 2023 Population Statistic Downloads]. mlhr.miaoli.gov.tw (in Chinese). Miaoli County Government Household Registration Service. September 2023. Retrieved 2023-10-31.