Well Link Insurance Group

Well Link Insurance Group (Chinese: 立橋保險集團; pinyin: laap6 kiu4 bou2 him2 zaap6 tyun4) is a Hong Kong-based insurance group with wholly-owned

Well Link Insurance Group
Well Link Insurance Group
Native name
立橋保險集團
TypeSubsidiary
IndustryInsurance
Founded2016; 10 years ago (2016) in Hong Kong
HeadquartersHong Kong
Area served
Hong Kong
Key people
Mr. Thomas Lee (CEO)
ProductsLife, health, and general insurance, savings products
RevenueIncrease HK$1.58 billion (2025)
Increase HK$214.62 million (2025)
Total assetsIncrease HK$17.68 billion (2025)
Total equityIncrease HK$1.85 billion (2025)
ParentWell Link Financial Group
SubsidiariesWell Link Life Insurance Company Limited
Well Link General Insurance Company Limited
Websitewww.wli.com.hk
Well Link Insurance Group
Traditional Chinese立橋保險集團
Simplified Chinese立桥保险集团
Transcriptions
Standard Mandarin
Hanyu PinyinLìqiáo Bǎoxiǎn Jítuán
Yue: Cantonese
Jyutpinglaap6 kiu4 bou2 him2 zaap6 tyun4

Well Link Insurance Group (Chinese: 立橋保險集團; pinyin: laap6 kiu4 bou2 him2 zaap6 tyun4) is a Hong Kong-based insurance group with wholly-owned subsidiaries including Well Link Life Insurance Company Limited (hereinafter referred to as Well Link Life) and Well Link General Insurance Company Limited (hereinafter referred to as Well Link Insurance), which operate life insurance and general insurance businesses respectively.[1][2][3][4]

History

In August 2016, Well Link Financial Group acquired Direct Asia (Hong Kong) Limited, which was subsequently renamed Well Link General Insurance Company Limited in June 2017. [5]

In April 2019, Well Link Life received approval from the Insurance Authority to operate a long-term life insurance business, and officially launched in July 2019.[6]

In January 2026, AM Best has revised the outlooks to positive from stable and affirmed the Financial Strength Rating of "B+" (Good) and the Long-Term Issuer Credit Rating of "bbb-" (Good) of Well Link Life. [7]

In April 2026, Fitch Ratings has assigned Well Link Life an Insurer Financial Strength (IFS) Rating of 'BBB' (Good), and the outlook is stable. [8]. In the same month, S&P Global assigned its 'BBB-' local currency long-term issuer credit IFS ratings to Well Link Life, and the outlook is stable. [9]

In June 2026, Well Link Life, issued a US$200 million, 10-year Tier 2 capital bond in the international market, marking the first international bond offering of this type by a locally established Hong Kong life insurance company.[10] The transaction carried a 7.875% coupon rate with a five-year non-callable period, drawing a peak orderbook exceeding US$1.1 billion.[11] The debt securities were subsequently listed on the Hong Kong Stock Exchange, with both S&P and Fitch assigning the issuance a BB+ rating.[12]

Operations

Well Link Life (Chinese: 立橋人壽) offers life insurance, endowment, and annuity products.

Well Link Life Wealth Management Centre located in Mong Kok

Well Link Insurance (Chinese: 立橋保險) was formerly known as Direct Asia (Hong Kong) Limited, which provides general insurance products and services including private motor insurance, travel insurance, home insurance, commercial insurance plans.[13]

See also

References

  1. ^ "INSURANCE AUTHORITY REGISTER OF AUTHORIZED INSURERS" (PDF). Insurance Authority. Retrieved 1 Jan 2019.
  2. ^ "Register of Authorized Insurers". Insurance Authority. Archived from the original on 2020-11-07. Retrieved 2020-11-07.
  3. ^ "立橋人壽獲批 經營長期保險業務" (in Chinese). Sing Tao Daily. 2019-04-10. Retrieved 2025-11-20.
  4. ^ "【保監批准】立橋人壽獲批在港經營長期保險業務" (in Chinese). Ming Pao. 2019-04-09. Retrieved 2019-04-09.
  5. ^ "Hiscox Sells Hong Kong Division of DirectAsia to Well Link Group Holdings". Insurance Journal. 2016-08-31. Archived from the original on 2024-08-05. Retrieved 2026-03-21.
  6. ^ "Well Link Insurance Brand Assets". Brandfetch. Retrieved 2026-04-25.
  7. ^ "AM Best Revises Outlooks to Positive for Well Link Life Insurance Company Limited". www.web.ambest.com. Retrieved 2026-01-29.
  8. ^ "Fitch Assigns Well Link Life First-Time IFS Rating of 'BBB'; Outlook Stable". Fitch. Retrieved 2026-04-26.
  9. ^ "Well Link Life Insurance Assigned 'BBB-' Rating; Outlook Stable". S&P Global. Retrieved 2026-04-26.
  10. ^ "Fitch Rates Well Link Life's USD Subordinated Bonds 'BB+'". Fitch Ratings. 1 June 2026. Retrieved 10 July 2026.
  11. ^ "ALERT: Well Link Life US$200m (capped) 10NC5 T2 bond". International Financing Review. 15 June 2026. Retrieved 10 July 2026.
  12. ^ "WELL LINK LIFE INSURANCE CO LTD 7.875%DATED SUB T2 CAP B2036 (40494)". Hong Kong Exchanges and Clearing. 24 June 2026. Retrieved 10 July 2026.
  13. ^ "About Well Link". Well Link Insurance Group. 2026-04-25. Retrieved 2026-04-25.
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