Despite being written by the company in upper case, "AXA" is not an acronym. It was chosen because its name can be pronounced easily by people who speak any language. After acquiring the Drouot Group in 1982, chairman and CEO Claude Bébéar hired an outside consultant to conduct a computer-aided search for a new name. Bébéar wanted a short and snappy name to convey vitality and could be pronounced the same way in every language, consistent with the group's desire for an international presence. Initially, "Elan" was the top choice, but Canadian executives balked because "elan" is the French word for a moose or elk. In 1985, Bébéar chose the name Axa.[12]
History
The company was founded in 1816 as Mutuelle de L'assurance contre L'incendie (the Ancienne Mutuelle).[13] It acquired Compagnie Parisienne de Garantie in 1978 and became Mutuelles Unies.[14] In 1982, it merged with the Drouot Group, owned by the Hottinguer family, becoming Mutuelles Unies/Drouot.
In May 2016, the firm announced that it would stop investing in tobacco shares and bonds and allow its portfolio of tobacco-related bonds to run off.[21] On 12 September 2018, Axa acquired XL Group Ltd., a Bermuda-based property and casualty commercial lines insurer and reinsurer, for $15.3 billion.[22] In October 2019, the company sold Axa Bank Belgium to Crelan for €620 million (US$688.51 million).[23][24]
In 2019, AXA partially disinvested from the Israeli arms group Elbit Systems following pressure from the Boycott, Divestment and Sanctions movement.[25] The move followed several years of campaigning by NGOs, including an April 2018 petition launched by SumOfUs that received 140,000 signatures, leading AXA to “quietly reduce” its investments in Elbit and Israeli banks.[25] AXA remains indirectly invested in Elbit and Israeli banks through a non-controlling interest in its former subsidiary Alliance Bernstein.[25]
In 2023, AXA has increased investments in Israel as a shareholder in three Israeli banks known to support the Israeli occupation of the West Bank: Bank Hapoalim (US$9.99M), Bank Leumi (US$6M), and Israel Discount Bank (US$3.4M). By August 2024, however, AXA had completed a "full divestment" from all three banks, according an analysis by ethical-investing advocacy group Ekō.[26]
In February 2023, the company sold a 7.94% stake in Banca Monte dei Paschi di Siena (MPS) to institutional investors. The package included approximately 100,000,000 MPS shares at a price of €2.33 ($2.5) per share, for a total transaction value of €233 million ($250 million). Axa retained 0.0007% of the Italian bank's capital.[27]
Axa Investment Managers acquired France's Bry-sur-Marnefilm studio and the 12 hectare plot of land on which it is located for €150m in June 2023.[28]
Headquarters
Axa headquarters is located in the 8th arrondissement of Paris.[29] Axa, which already owned 23 Avenue Matignon, acquired the former Hotel de La Vaupalière, an 18th-century building, in the late 1990s. Architect Ricardo Bofill integrated the facade of the hotel with a modern glass building that covers the courtyard that the hotel also occupies. The complex serves as Axa's head office.[30]
Operations
United Kingdom
Axa trades in the United Kingdom as Axa UK, with subsidiaries including Axa Insurance, Axa Wealth and Axa Health. AXA PPP International was the trading name for AXA PPP healthcare's international health insurance division, which was later rebranded as AXA - Global Healthcare on 1 January 2017. The company bought the online insurer Swiftcover, notorious for its controversial Iggy Pop TV advertising campaign which was subsequently banned.[31]
In September 2013, Axa Wealth was fined £1.8 million by the FCA for failing to ensure it gave suitable investment advice to its customers. The regulator says it found "serious defects" in the way Axa advisers in Clydesdale Bank, Yorkshire Bank and the West Bromwich Building Society advised customers on investments.[32]
In 2018, they became the 'Official Global Insurance' partner of Premier League team Liverpool F.C. and in 2019, began sponsoring the training kits of the team.[33] In 2020, the partnership was cemented further, when they purchased the naming rights to the club's newly built training centre, which became officially known as 'The AXA Training Centre.'[34]
Axa - Global Healthcare has previously been known as Axa PPP International, Axa Global Protect or Axa Healthcare Management. In 2017, the subsidiary Axa - Global Healthcare became an independent Managing General Agent, selling and administering international health insurance products. While Axa Health provides insurance across the UK, Axa - Global Healthcare caters to those needing health insurance around the world.[41]
In 2018, Axa - Global Healthcare launched a Virtual Doctor service for its customers with outpatient cover and in 2020 offered it across all plans.[42] Provided by Teladoc Health, it offers anytime access to medical advice by phone or video by doctors located around the world who speak more than 15 languages and is targeted at expatriates.[43]
Axa Ireland
Axa established a presence in Ireland in 1999 when it bought British-based Guardian Royal Exchange,[44] which had previously acquired PMPA.[45] PMPA, Private Motorists Protection Association,[46] was at the time one of Ireland's biggest insurance companies. It is the third-largest general insurer in the Republic of Ireland.[45]
Axa Canada marketed insurance in Quebec, Ontario, Western Canada and Atlantic Canada. In 2009 it had a total of approximately 2300 employees and 4000 brokers and advisors. The head office was in Montreal, Quebec. In 2011 it was sold to Intact Financial Corp. for C$2.6 billion.[48]
Axa's US operations are incorporated in Delaware.[52]
Mexico
In July 2008, Axa acquired ING Insurance Mexico, offering essentially the same services that ING offered. Axa then sued an ING Group subsidiary over alleged misrepresentations in the $1.5 billion sale stating it suffered "tens (if not hundreds) of millions of dollars in damages."[53]
Australia
In 1995 the Axa Group purchased a 51 per cent controlling interest in Australian life insurer, National Mutual[54][55] It was rebranded Axa.[56][57] In March 2011, Axa agreed to merge its Australian operations with AMP under the AMP brand.[58][59][60]
Africa
In April 2016 Axa unveiled a partnership with Lloyd's of London insurer Chaucer Holdings to enter the growing market of speciality insurance in Africa. Axa Africa Specialty Risks helps to mitigate risks through its coverholder, Chaucer Syndicate 1084 and Axa Africa Specialty Risks 6130. Axa ASR focuses on specialty and corporate lines, with coverage and an on-the-ground presence across Africa. Axa and Lloyd's both have excellent international financial strength ratings (AA- by Fitch and A+ by Standard & Poor's). The lines of business include: Political Risk, Political Violence and Terrorism, Energy, Construction, Property, Liability, Marine and Aviation. Since 2014 Axa has made several acquisitions of other insurers in an attempt to expand. Axa already operates in Cameroon, Egypt, Gabon, Ivory Coast, Morocco, Nigeria, Senegal and Algeria.[61] Axa Africa also has a role in the trade between Asia and some African countries.[62]
Kamet Ventures
In January 2016, Axa created Kamet Ventures, an insurtech incubator, to build disruptive businesses in the insurance, healthcare and assistance space with an initial funding of €100 million. Some of Kamet's investments include an insurance advice platform, Anorak Technologies and an elderly care platform, Birdie[63][64][65]
Axa Investment Managers (Axa IM), is a global investment —management firm with offices in over 22 locations worldwide. As of 31 December 2020, it manages over €858 billion in assets on behalf of institutional and retail clients. It operates as the investment arm for Axa.
AXA Hong Kong & Macau
AXA Asia Pacific Holdings Limited acquired MLC (Hong Kong) Limited and re-branded it as AXA (Hong Kong) Life Insurance Company Limited in 2006.[66]