WVBW-FM traces its roots back to July 1, 1954, when WCMS (1050 AM) first went on the air.[6] It replaced a legendary African American-oriented radio station, WRAP, which moved to 850 AM. In 1961, WCMS was purchased by George A. and Marjorie Crump of Suffolk. The Crumps took the unprecedented step of playing only country music on WCMS when other Norfolk-area radio stations carried different musical styles, as country music was still looked down on in that era. Critics at the time assured the Crumps that their bold decision would fail quickly.[7][8]
WCMS was originally a daytimer, broadcasting on a clear-channel frequency reserved for XEG in Monterrey, Mexico. WCMS had to go off the air between sunset and sunrise to avoid interfering with XEG. On October 1, 1962, WCMS-FM signed on the air.[9] The FM station allowed WCMS's country music to be heard around the clock, even though only a small number of radios were equipped at that time to pick up FM broadcasts.
During the Crump family's ownership, WCMS-AM-FM received a number of awards from the Country Music Association and Academy of Country Music for its dedication to music and contribution to the industry.[10][11] Because there are many recreational boat owners in the Tidewater region of Virginia, WCMS-AM-FM maintained a boat to assist sailors who ran into trouble while on Chesapeake Bay and the rivers that flow into it.
George A. Crump died in 2005, but up until the 1990s, he was occasionally heard on WCMS-AM-FM giving editorials. His famous line at the end of every commentary was "And that, in our opinion, is that."[12]
Purchase by Barnstable Broadcasting
In 1999, Marjorie Crump sold WCMS-AM-FM for $15.5 million to Barnstable Broadcasting.[13] The deal included the corporate office building and studios at 900 Commonwealth Place in Virginia Beach.[14] Barnstable began firing longtime employees, such as Eric Stevens, who had worked at the station for nearly 20 years. As longtime staffers were being let go, the station began using DJs from new sister stationWGH-FM.
With the format change, the country music format returned to its original frequency, 1050 AM. Morning drive time DJ Joe Hoppel continued his duties alongside newscaster Jim Long and co-host Jennifer Roberts. In 2004, Barnstable announced that the country format would end on WCMS just shy of the station's 50th anniversary.[20] Joe Hoppel was inducted into the Country Music Hall of Fame in Nashville.[21] The WCMS call letters moved to 1310 AM as a sports radio station, while the 1050 frequency was acquired by Davidson Broadcasting, a company specializing in Spanish language stations, and became WVXX.[22]
In 2005, Barnstable Broadcasting sold all its stations to Max Media.[23]
On January 13, 2014, at 8:45 a.m., after stunting for an hour with construction sounds, WVHT was relaunched, keeping the "Hot 100.5" name and Top 40 format. But it took a more music-intensive approach, as the home for "25 hits in a row." The logo was also changed with the adjustment in format.[29]
On August 7, 2016, WVHT made another format adjustment, moving to Adult Top 40, and rebranded as "Hot 100".[30][31] A few months later, the station returned to a mainstream direction. At that point, WVHT began competing with WNVZ. Around 2015, the Entercom-owned station also moved to a mainstream Top 40/CHR format after previously being a rhythmic CHR for more than a decade.
On June 17, 2022, at 6 p.m., after playing "Never Be The Same" by Camila Cabello, WVHT began stunting with a loop of "Vivrant Thing" by Q-Tip as a prelude to a flip to a new format under the "100.5 The Vibe" branding. At 5 p.m. on June 20, WVHT flipped to what station management describes as "urban adult hits" under the "Vibe" branding, launching with "Sir Duke" by Stevie Wonder. Max Media described the format as featuring a "massive playlist" of songs from the hip hop, classic hip hop, R&B, and classic soul genres, under the oversight of new vice president of operations and programming Eddie Haskell, and new program director Anthony ‘Tone Hollywood’ Wheeler.[32][33]
On June 26, 2022, radio industry website RadioInsight disclosed that Max Media had applied to move the WVBW call letters from the co-owned station on 92.9 FM to match the new format. Upon making the move, 92.9 changed its call sign to WTWV-FM. The change was approved by the FCC on June 29.[34]
^"WCMS-FM CANS COUNTRY SOUND: CHANGE IN 40-YEAR RADIO TRADITION CATCHES STATION'S LISTENERS BY SURPRISE.(FRONT)." The Virginian-Pilot (Norfolk, VA). McClatchy-Tribune Information Services. 2003. Archived September 24, 2015, at the Wayback Machine
