On September 14, 2016, WKEZ changed their format from classic country to classic hip hop, branded as "G98.7", simulcasting on FM translator W254CV 98.7 FM Bluefield.[1]
Alpha Media sold its Bluefield cluster to First Media Services in September 2018.[2] In December 2018, WKEZ rebranded as "Z98.7", with no change in format.[3]
In November 2019, WKEZ began stunting with Christmas music as "Christmas 98.7". At midnight on January 1, 2020, the station flipped to soft adult contemporary as "98.7 EZ-FM". The new format is also simulcast by WELC 1150 AM Welch.[4]