VERY UP & CO (= Uscha Pohl and Company) is a cross cultural art space in New York City that describes itself as covering "art, fashion, design and ecology" and stages exhibitions and events in London, New York City, Düsseldorf, Mallorca and Paris.
It was founded in 1996 in TriBeCa, Lower Manhattan, New York, by artist, designer, curator and Germanexpat Uscha Pohl, who is the present director.
In September 1997, VERY UP & CO launched the international art magazineVERY, edited by Uscha Pohl.[1]