UserWay is a digital accessibility company based in Wilmington, Delaware. The company uses AI and automation in response to legal pressure on companies to make their websites accessible.[1] It is being traded on the Tel Aviv Stock Exchange.[2]
UserWay was founded in 2016 by Allon Mason.[3] In 2021, Susan Bennett, the original voice of Apple's Siri personal assistant, became the company spokesperson[4][5] and disability advocate for UserWay's promotional campaign which also starred Dr. Orna Guralnik.[6] In December 2021, the company submitted a first draft prospectus for its IPO on the Tel Aviv Stock Exchange.[7][8][9]
In January 2022, the company issued its IPO on the Tel Aviv Stock Exchange at a value of 120 million NIS. It went on to raise approximately 30 million NIS from institutional clients.[10][11] UserWay began trading on the Tel Aviv Stock Exchange under the name UWAY.[12]
UserWay's Accessibility Widget is available for all major CMS platforms as well as plain HTML/CSS/JS sites. UserWay's technology meets compliance laws based on WCAG 2.1 AA standards and as required by the ADA.[13][14]
In December 2023, UserWay announced that it would be acquired by American firm Level Access at a cost of $98.7 million in a cash deal merger.[15] The transaction was completed in March 2024.[16]