Milwaukee Arena (1950–1974) MECCA (The Milwaukee Exposition, Convention Center and Arena) (1974–1995) Wisconsin Center Arena (1995–2000) U.S. Cellular Arena (2000–2014)
The UW–Milwaukee Panther Arena (originally the Milwaukee Arena and formerly MECCA Arena and U.S. Cellular Arena) is an indoor arena located in Milwaukee, Wisconsin. The arena, which seats as many as 12,700 people and offers 41,700 square feet (3,874 m2) of floor space, is part of a larger downtown campus, that includes the Milwaukee Theatre and Wisconsin Center.
The arena opened in 1950 and was one of the first to accommodate the needs of broadcast television. It was folded into MECCA (The Milwaukee Exposition, Convention Center and Arena) when the complex opened in 1974. It is also known for its former, uniquely painted basketball court by Robert Indiana in 1978, with large orange 'M's taking up both half-courts representing Milwaukee.[5] The Indiana floor was purchased by a fan in the early 2010s and is currently in storage at a storage facility in Milwaukee.[6]
In 1994, the Wisconsin Center District (WCD), a state organization, was created in order to fund the Midwest Express Center, and, in 1995 the MECCA complex was folded into this, including the Arena
On August 7, 2010, the arena hosted an Arena Football League playoff game between the Milwaukee Iron and the Chicago Rush. The Iron played their 2010 regular season home games at the BMO Harris Bradley Center, but the ongoing installation of the new center court scoreboard in that venue forced the home playoff games to be played at the U.S. Cellular Arena, where the Iron would go on to win.
The arena has been the home of the Milwaukee Panthersmen's basketball team at three different times—first from 1993 to 1998, then from 2003 to 2012, and since 2013. The Panthers played their 2012–2013 home games at the 3,500-seat Klotsche Center on UWM's east side campus. The move generated complaints from some Panthers fans and attendance lagged as the team had its worst record since the 1990s.[citation needed] After Amanda Braun was named UWM's athletic director in March 2013, she said she would re-examine the decision to move games from the U.S. Cellular Arena. In July 2013, UWM officials reached a 5-year contract with the Wisconsin Center District that was set to run through 2018 before the 2014 naming rights deal extended the partnership through at least 2024.[8]
In 2014, the arena was renovated to install new seats in the lower bowl, a new scoreboard, and updated signage to reflect the name change.[9]
On March 16, 2016, it was announced the Admirals signed a 10-year lease with a five-year mutual extension. Also included on the deal was $6.3 million for upgrades to the arena, including new concession areas and a team store.[10]
On October 26, 2017, the Bucks returned to the arena for a regular season game against the Boston Celtics in honor of their 50th anniversary in the NBA. For this event, the Bucks, by agreement with Robert Indiana, installed a newly built floor featuring a duplicate of his original MECCA court for that game only.[6] After the game, the floor was temporarily moved to Menominee Nation Arena in Oshkosh, home to the Bucks' NBA G League affiliate, the Wisconsin Herd.[11]
Seating capacity
The seating capacity for basketball has changed as follows:
Since the 1960s, the Arena has held a number of concerts by high-profile performers. The Beatles headlined a performance in the Arena as part of their historic 1964 U.S. tour,[19] and Elvis Presley performed 2 back-to-back shows at the Arena in 1972. He would return again in 1974 and 1977, with the latter occurring 4 months before his death later that year.[20]
In 1980, Queen performed at the Arena.[21]Bob Dylan played a two-night stand there as part of his Fall 1981 tour, and returned in both 1999 and 2001 for one-night appearances.[22] The Grateful Dead performed there during their spring 1989 tour.[23]
The arena opened as Milwaukee Arena in 1950 before changing its name to MECCA Arena once the Milwaukee Exposition, Convention Center and Arena (MECCA) complex formally opened in 1974. In 1994, when the Wisconsin Center District was created, the MECCA name was retired and the arena became Wisconsin Center Arena.
Telecommunications company U.S. Cellular became the naming rights holder in 2000. They renewed their deal in 2007, worth $2.4 million over 7 years.[26]
U.S. Cellular's naming rights expired on May 31, 2014, and they did not renew their contract.[27] On June 26, 2014, it was announced that the University of Wisconsin–Milwaukee (UWM) purchased the naming rights, renaming the arena to UW–Milwaukee Panther Arena, as part of a 10-year, $3.4 million deal that would run through 2024, with UWM having an option to extend it through 2029.[26] The deal made the arena the official site for major UWM events such as graduation ceremonies and university-hosted speakers. In 2021, UWM received a 25% reduction in their 2020 payment, equivalent to $87,500, after the COVID-19 pandemic left the arena nearly empty for the year.[28]
Images
Quarterback Ryan Maiuri taking a snap against the Chicago Slaughter on March 21, 2008.
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