Tyler Brûlé

Jayson Tyler Brûle
Born	(1968-11-25) November 25, 1968 (age 56) Winnipeg, Manitoba, Canada
Occupation	Journalist
Known for	Launching Wallpaper* & Winkreative & Monocle magazines. "Fast Lane" column in the Financial Times newspaper.

Jayson Tyler Brûlé (born November 25, 1968)^[1] is a Canadian journalist, entrepreneur, and magazine publisher. He is the editorial director of Monocle.

Early life

Jayson Tyler Brûlé is the only child of Canadian football player Paul Brule,^{[note 1][2]} and Virge Brule, an Estonian artist.^[3] Brûlé moved to Toronto to attend Ryerson Polytechnical Institute, but did not graduate. He moved to the United Kingdom in 1989 and trained as a journalist with the BBC. During this time, he subsequently wrote for numerous British press, including The Guardian, Stern, The Sunday Times and Vanity Fair.

Magazine ventures and design work

In 1996, Brûlé took out a small business loan and launched Wallpaper, a style and fashion magazine which was one of the most influential launches of the 1990s. Time Inc bought it for £1m in 1997,^[4] and kept Brûlé on as editorial director. During this time at Wallpaper, Brûlé focused his attention on a branding and advertising agency he'd started, called Winkreative, which he still runs and whose clients included American Express, Porter Airlines, British Airways, BlackBerry and Sky News.

In 2001, he became the youngest ever recipient of the British Society of Magazine Editors' Lifetime Achievement Award. That year he and Winkreative were hired to design the "look and feel" of Swiss International Air Lines at their relaunch, after the collapse of Swissair.^[5]

In May 2002, Brûlé left Wallpaper and concentrated on Winkreative.

In 2005, Brûlé hosted the TV media magazine The Desk on BBC Four. In 2006, he co-produced Counter Culture, a documentary series about cultural aspects of shopping, on the same channel.^{[citation needed]}

In 2007, Brûlé launched Monocle magazine, where he is the current Editor-in-Chief.

Journalistic work

In March 1994, Brûlé was shot twice by a sniper in an ambush in Kabul while covering the Afghanistan war for German news magazine, Focus. Brûlé lost partial use of his left hand resulting in a long hospital stay, during which he read many home-design and cooking magazines.^[6]

Brûlé was a columnist for the Financial Times, and has also written for the International Herald Tribune, The New York Times, and Neue Zürcher Zeitung am Sonntag.^{[citation needed]} His "Fast Lane" column – written for the weekend edition of the Financial Times – covered his observations on travel, international design trends, and high-end consumer goods.

In 2006, Brûlé announced in "Fast Lane" that he would be taking a break from the column to work on projects.^{[citation needed]} Shortly thereafter, the International Herald Tribune announced a "new weekly column on urbanism and global navigation" by Brûlé, starting in the Spring of 2007.^[7] However, in 2008, Brûlé left the International Herald Tribune to revive his weekly "Fast Lane" column for the newly relaunched Financial Times weekend edition. Brûlé left the Financial Times in November 2017, after the Press Gazette published allegations that he had been namedropping former clients of his creative agency in his column.^[8]

He served on Dopplr's board of directors, until Dopplr was sold to Nokia in September 2009.^{[9][failed verification]}

Monocle

In October 2006, Brûlé announced that he would create a new magazine, to be called Monocle, which launched February 14, 2007. Brûlé later stated "Monocle is the media project I always wanted to do".^[10] He currently resides in Zürich, Switzerland, where one of Monocle's main bureaux is located, despite Monocle's head office being in London.

References

1. "Brûle, Tyler". Current Biography Yearbook 2011. Ipswich, MA: H.W. Wilson. 2011. pp. 95–98. ISBN 978-0-8242-1121-9.
2. "Call to the Hall: 2018 Hall of Fame class unveiled in Winnipeg – CFL.ca". CFL.ca. 21 March 2018. Retrieved 23 March 2018.
3. Material Boy Archived 2007-03-14 at the Wayback Machine Shift magazine, May 1998
4. "Media Lifeline: Wallpaper". Campaign. 18 August 2011.
5. PR flurry heralds Swissair relaunch, BBC, 28 March 2002
6. "Planet Monocle". NYMag.com. 3 December 2010. Retrieved 27 February 2018.
7. http://www.ihtinfo.com/pdfs/pr_TylerBrule.pdf ^{[dead link‍]}
8. "Tyler Brûlé leaves FT by 'mutual agreement' – exit comes ten days after concerns raised about editorial mentions for former clients – Press Gazette". www.pressgazette.co.uk. 20 November 2017. Retrieved 27 February 2018.
9. "Nokia calls on London travel startup Dopplr". The Guardian. Retrieved 27 February 2018.
10. Monocle is the media project I always wanted to do The Independent

Notes

1. Brûlé's father does not appear to have used any diacritical marks or accents on the family surname.

External links

• "Fast Lane" column in the Financial Times
• I Want Media interview
• Profile of Brûlé in Shift Magazine, May 1998