In 1950, writer/editor Marcel Navarro and Auguste Vistel founded Éditions Lug. At first, the company only reprinted old French and Italian comics. But soon, Navarro decided that his company needed some original characters. He enlisted a number of French and Italian studios to create a new series. Although many of them invoked characters featured in American comics, they had enough differences to make them unique.
In 1969, Éditions Lug began publishing licensed translations of Marvel Comics in a magazine called Fantask. That year also saw the creation of Wampus. But French censorship forced Éditions Lug to cancel both of these magazines after six issues.[1]
In the next two decades, Éditions Lug continued to expand, thanks to its growing program of French editions of Marvel Comics, which began to include Conan the Barbarian. Many new magazines and series were added to their French line. A shared universe began to emerge,[2] although not nearly as tightly integrated as the Marvel Universe.
In the mid-1980s, Auguste Vistel died. Eventually, Marcel Navarro chose to retire. In 1989, Éditions Lug was sold to the Semic Group / Semic Press, a Scandinavian comic book publisher, and renamed Semic France.[3]
Semic Group
After Navarro's departure, Semic continued to publish French editions of Marvel Comics, but in 1993 discontinued the creation of original material. The half-dozen original Lug titles that remained became reprints-only; Lug was fully merged into Semic in 1994.[4]
Tournon Group / Semic S.A.
In 1997 the Semic Group was sold to the Danish media house Egmont.[5] At the time of the sale, the Semic Group sold a controlling interest in the company that had formerly been Éditions Lug back to its French partners/distributors, the Tournon Group. The new, autonomous publisher operated under the name Semic S.A.[4] In May 1999, Tournon moved the company's headquarters from Lyon to Paris.[6]
In 2000, under new editor-in-chief Thierry Mornet, Semic S.A. revamped its old characters and began publishing new stories.[4] In late 2003/early 2004, Semic canceled the new lines. As a result, in early 2004, a multinational group of writers and artists formed Hexagon Comics and reclaimed the rights to the characters they had created for the publisher.[7]
In 2005, the Tournon Group dissolved the company, although the "Semic" brand continued to belong to Tournon.
Since 2011, the name has been revived by one of Tournon's companies, Semic Distribution, which is responsible for marketing derivative products, in particular those of Marvel Comics.
^Jennequin, Jean-Paul (June 1990). "Semic France" [Semic France is taking the place of Lug Editeur, as of January 1989, as publisher of American comics in translation]. Les Cahiers de la Bande Dessinée (in French). No. 89. p. 57.