Rundle Mall

Rundle Mall

The Rundle Mall Fountain & heritage facade of the Adelaide Arcade
Location	Adelaide, South Australia
Opening date	September 1976; 48 years ago (1976-09)
No. of stores and services	1,000 (2020)[1]
Parking	yes
Website	rundlemall.com

Rundle Mall is a pedestrian street mall located in Adelaide, South Australia. It was opened as a pedestrian mall in September 1976 after the closing of the western section of Rundle Street between King William Street and Pulteney Street, to vehicular traffic.^[2] The street continues as Rundle Street (as before) to the east and Hindley Street to the west. By annual foot traffic, it is the busiest shopping precinct in Australia. ^[3]

At 520 m (1,710 ft) long, with over 1000 retail outlets, 300 services, 3 department stores, and 15 arcades, Rundle Mall is the longest outdoor mall in the southern hemisphere.^[3] It is the centrepiece of Adelaide's city centre, and home to some of the most expensive commercial real estate in the state.

Description

Rundle Mall is 520 m (1,710 ft) long, the largest pedestrian mall in the southern hemisphere. The mall welcomes over 800,000 visitors per week, with approximately 54 million annually,^[4] making it by far the busiest and largest shopping precinct in Australia.^[3] In 2024, spending within the mall exceeded A$1.4B.^[5]

Its terraces and storefronts feature ornate European architecture from the late 19th and 20th centuries, as well as modern buildings.^[6] It is also home to flagship retail stores of many large Australian retailers, and many smaller independent and chain stores. It features numerous luxury brands such as Tiffany & Co, Breitling, Tag Heuer, The Hour Glass (Rolex), Sephora, Bulgari and Cartier authorised dealers, as well as Gucci, Dior, Armani, Prada and Chanel, who operate concessions inside David Jones.^[7]

The mall also features a number of arcades and plazas containing smaller boutiques and eateries. These include the Italianate-style Adelaide Arcade (also being the first retail establishment in Australia with electric lighting), Regent Arcade, Gay's Arcade, City Cross, Southern Cross, Adelaide Central Plaza, Myer Centre, Renaissance Arcade, and Rundle Place.^{[citation needed]}. Rundle mall directly competes with the large shopping complexes in the suburbs, such as Westfield Marion, Armada Arndale Shopping Centre, and Westfield Tea Tree Plaza.^[8]

History

The Adelaide Arcade in 1892

Rundle Mall (looking west towards Hindley Street) prior to becoming a pedestrian mall, circa 1925

Rundle Street looking west, 1938; Adelaide Arcade and Regent Theatre on left

Rundle Street

Rundle Street, from which the mall takes its name, is named after John Rundle, a member of the British House of Commons and an original director of the South Australia Company. The street was named on 23 May 1837 by the Street Naming Committee.^[9]

In 1895, the first electric street lighting was installed at the intersection of Rundle Street (as it was then), King William Street and Hindley Street, at what is now known as "Beehive Corner".^[10]

During the late 19th century, Rundle Street had a tramline run through it, part of a large network of trams in Adelaide. Horse-drawn trams travelled from the Southern Cross Hotel, from King William Street into Rundle Street, past the Kent Town Brewery, with various lines travelling through different routes in the eastern suburbs.^[11]

Cinemas

Rex Theatre

The first picture theatre in Rundle Street was the Arcadia Picture Palace, established in a prominent position at no. 127 (at a site now just west of the present Twin Street) in converted shoe store on 2 July 1910. However this modest-looking cinema did not last long, closing on 11 February 1911.^[12] A new cinema was designed, reopening as the Pavilion Theatre on 22 June 1912, which became known as "the Pav", reflecting the sign over its entrance. Unusually for its time, the cinema ran films continuously from 11am to 11pm, with audience members allowed to sit for as long as they liked for the price of three pence for a seat in the stalls, or six pence for a seat in the dress circle. It also ran a child-minding service, with "special lady attendants" who looked after children in the circle seats while their mothers went shopping. attendance figures at the Pav were very high. In 1929 the Pavilion Theatre was closed and converted into a mini-golf course. However it was again extensively redeveloped as a cinema, reopening as the Rex Theatre on 31 March 1933.^[13]

The Edwardian façade was not substantially altered, but a new balcony verandah was added, which had access from the circle on warm nights. During the late 1930s, after a change in ownership, the cinema was remodelled in Art Deco / Moderne style, with an openable roof.^[14] by architect John Kirkpatrick.^[12] It had a seating capacity of 1,100 in 1940, and was then well known as a second-run cinema, usually showing films first shown at the nearby Regent Theatre.^[14] In October 1954 a nearby department store, Cox-Foys, bought the theatre, which was still under lease until 1956^[15] by Hoyts. The theatre closed on 12 February 1959. However it was given a new lease of life by Celebrity Theatres Ltd (who ran the Majestic Theatre), who leased it, installed CinemaScope and VistaVision equipment, and reopened it on 15 May 1959.^[14]

From 1960 the Rex started screening foreign films, and then new releases from MGM while their Metro Theatre was showing Ben Hur for 27 weeks. The cinema finally closed on 29 July 1961 and the contents auctioned, before the building was demolished. The Cox-Foys store was extended westwards towards Adelaide Arcade,^[14] and continued to operate until 1977.^[13] The site was rebuilt to accommodate Kmart in the 2010s, which has office space above it.^[16]

Sturt Theatre

Alfred Drake, owner of the Norfolk Arms Hotel, built the Grand Picture Theatre (also known as the Grand Theatre)^[17][18][19] on the site of the hotel, to the design of architect R. R. G. (Rowland) Assheton,^[a] with construction supervised by architect A. J. C. Assheton. It was an elaborate building of five storeys (some of it used as an hotel^[21]), with a ticket box of marble, a wide arch at its front entrance, two sliding roofs for ventilation purposes, and a polished cedar staircase.^[22] Its opening night for the Lord Mayor of Adelaide (then Isaac Isaacs^[23]) and other notable people took place on 30 November 1916, while the public opening took place the following day, when The Fool's Revenge was shown.^[24] Drake and his son continued to operate the cinema for many years, earning good profits,^[17] and well-known organist Horace Weber played at the theatre.^[21]

In the early 1930s,^[24] with the advent of "talkies",^[21] the theatre underwent refurbishment in Art Deco style, its name was changed to Mayfair Theatre.^[24] Having been acquired by British Cinemas Ltd,^[b] on its opening night, Good Friday (30 March) 1934, the programme was announced as "British Films for British People".^[27] The then Lord Mayor, Jonathan Cain, was present at the opening night.^[28]

In 1953, it once again underwent renovations, with a new 40-foot (12 m) wide screen, allowing major films to be shown, and it was renamed to Sturt Theatre, then owned by Greater Union.^[24]

The cinema closed in 1976, and underwent conversion into offices, with only the facade remaining of the original building.^[24] The building is at 21–23 Rundle Mall.^[18][29]

Regent Theatre

Dymocks bookstore now occupies the upper level of the Regent Theatre

The Regent Theatre, located at 101–107 Rundle Street/Mall, was designed by Cedric Ballantyne of Melbourne, in partnership with Adelaide architects English and Soward, a practice which at that time included Herbert Montefiore Jackman^[30][c] (1897–1968).^[31] It was built by J. Reid Tyler,^[30] under the personal supervision of cinema filmmaker and entrepreneur F. W. Thring by Hoyts,^[17] and opened on 29 June 1928. It was one of the most ornate cinemas and glamorous picture theatres of its time,^[32][33] and originally seated 2,229 people.^[30] Its ceiling was highly ornate, featuring hidden recessed lighting, and it had a 14-foot (4.3 m) wide staircase opposite the entrance that led up to the balcony foyer. Its stage was fully equipped to accommodate live performances.^[34] Its decorations included Moroccan style details, period Louis XV furniture, and Arabesque filigree on the walls, some of which still remains. There were also tapestries, paintings, statues, and murals. It resembled the Regent Theatre in Sydney.^[30]

Along with the Wondergraph in Hindley Street, the Regent became the first in Adelaide to feature talkies.^[35] In 1967 it was reduced in size to cater for dwindling audiences, with the conversion including the creation of the Regent Arcade. When it reopened in May 1968, it seated just 894 people. The theatre's frontage was rebuilt on Grenfell Street.^[30]

Regent Theatre finally closed in 2004 and was incorporated into the arcade.^[30][32] The cinema was featured in a photographic exhibition called Now Showing... Cinema Architecture in South Australia held at the Hawke Centre's Kerry Packer Civic Gallery in April/May 2024.^[36]

In April 2022 the upper level of the cinema opened as a Dymocks bookstore, with its ornate ceiling intact.^[37]

Pedestrianisation (1976)

In November 1972, the then South Australian Premier, Don Dunstan, issued the closure of the western part of Rundle Street to create Rundle Mall, due to extreme congestion caused by traffic and the increasing number of pedestrians. Ian Hannaford, a former footballer who played in three premierships for the Port Adelaide Magpies, was the architect responsible for the design of the mall.^[38] It opened on 1 September 1976.^[39] Other than police and other government vehicles, drivers need permission to drive on the pedestrian strip. The mall is a dry zone as well as a smoke-free zone.^[40]

Upgrades

In 1995–96, the mall received its first major upgrade. The upgrade saw most of the mall's fixtures replaced and the erection of permanent market stalls down the centre of the mall. The market stalls were later demolished as part of a 2013 redevelopment.^{[citation needed]} There were also some escalators in the middle of the Rundle mall in the 1990s, but these were later removed.^[41]

In 2013, the Adelaide City Council commenced a $27 million upgrade of the mall that was completed in four stages over a 16-month period. New paving, benches, trees, bins, a multi-purpose structure and ground services were installed. The Rundle Mall master plan also included a catenary lighting system to be supported by four 20-metre (66 ft) poles at either end of the mall, using brackets on a number of building facades.^[42] In June 2015, it was announced that an additional cost of $3 million was required to complete the lighting system and to undertake further storm water works in the mall.^[43] The catenary lighting system for the mall was completed in November 2015 after being delayed by several months.^[44][45]

Notable sites

Rundle Lantern, situated on the south-east corner of Pulteney and Rundle Streets, lights up the eastern end of the Mall at night.^[46]

Beehive Corner

Main article: Beehive Corner

Of note is the historic Beehive Corner, completed in 1896.^[47] It lies at the western end of the Mall, on the corner of King William Street, and was originally owned by John Rundle. Beehive Corner is built in the Neo-gothic style, which is generally reserved for churches.^{[citation needed]}

Fountain

The Rundle Mall Fountain is one of a pair which formerly stood at the entrance to the Jubilee Exhibition Building on North Terrace between 1887 and 1962^[48] (the other is now located in the Creswell Gardens). When Rundle Mall was being established, the cast-iron fountain. painted in Victorian colours, was relocated to the centre of the intersection of the mall and Gawler Place; it was later moved to the entrance to Adelaide Arcade. The fountain bears a foundry plate showing it was manufactured in England by Andrew Handyside and Company.^{[citation needed]}

The Spheres, aka "the Mall's Balls" (2008)

Sculptures

"Mall's Balls"

There are several items of modern sculpture in the mall. The best-known is the 4-metre (13 ft) tall The Spheres by Bert Flugelman; two large stainless steel spheres with a diameter of 2.15 metres (7 ft 1 in) balanced one on top of the other (commonly referred to as the "Mall's Balls", or sometimes Bert's Balls^[49]). This is a common meeting place for visitors to the mall. Erected in 1977, they were commissioned by the then Hindmarsh Building Society (subsequently absorbed into the Adelaide Bank) and donated to the City of Adelaide to mark the building society's 1977 centenary.^[50]

Pigs

Another set of sculptures includes a group of life-size bronze pigs – Horatio, Truffles, Augusta and Oliver^[51] - rooting around a rubbish bin. South African-born artist Marguerite Derricourt created the bronze sculptures in a national competition instigated by the City of Adelaide.^{[citation needed]}

• 
  Oliver
• 
  Augusta
• 
  Horatio
• 
  Truffles

Cockroach

In 2013, a giant cockroach statue was added to the mall. This statue was salvaged from a junk yard and cleaned up, before being placed in the mall. Police reported two men for dragging the statue six metres along the mall.^[52]

The Pigeon Sculpture, situated at the corner of Gawler Place and Rundle Mall (2023)

Pigeon

In December 2020, a 2-metre (6 ft 7 in) tall steel pigeon statue was placed at the Gawler Place entrance of the mall.^[53] The sculpture was commissioned by the City of Adelaide and was completed by South Australian artist Paul Sloan.^[54]

Buildings and tenants

Rundle Place (opened 2014)

The majority of buildings on the Mall contain a small number of retail tenancies. There are also many larger arcades and shopping centres that lead off the Mall or blocks around it. No single company or organisation owns a significant proportion of the Mall's real estate.

Laneways, arcades and plazas

A number of public laneways lead off the mall, such as Gawler Place, James Place, Charles Street, Twin Street, and No Fixed Address Lane. These are home to more retail tenants.

There are a number of arcades and plazas off the mall and its laneways, including:^[55][56]

• Adelaide Arcade, with Gay's Arcade leading off it
• Adelaide Central Plaza
• Charles Street Plaza
• Citi Centre Arcade
• City Cross Arcade
• Da Costa Arcade (off James Place)
• The Myer Centre
• Parc Arcade
• Regent Arcade
• Renaissance Arcade
• Rundle Mall Plaza
• Rundle Place
• Rundle Square
• Twin Plaza Arcade (off Twin Street)

Anchor tenants

Major department stores in Rundle Mall are David Jones; Kmart; and Myer. Target is on the opposite side of Pulteney Street.

Other large tenants:

• Apple
• Coles Supermarkets
• Dymocks
• Harvey Norman
• H&M
• JB Hi-Fi
• Lincraft
• Rebel Sport
• Uniqlo
• Woolworths Supermarkets

Former major tenants:

• Amart Sports
• Best & Less
• Borders
• Cox-Foys
• Harris Scarfe
• Hoyts Cinemas
• John Martin's
• Radio Rentals
• Sanity
• Toys "R" Us
• Virgin Megastores

Tram stop

Rundle Mall is also the location of a stop on the Glenelg tram line.^[57]

Preceding station	Adelaide Metro			Following station
Adelaide towards Royal Adelaide Hospital or Adelaide Entertainment Centre		Glenelg tram line		Pirie Street towards Moseley Square
Festival Plaza Weekends and event days Terminus

Gallery

• 
  Interior of The Adelaide Arcade
• 
  Pop up florist in the mall
• 
  Pop up drink stall outside of Rundle Place
• 
  The atrium of the Myer Centre from the third floor
• 
  One of the famous bronze pigs
• 
  Apple Store, Rundle Mall, Adelaide
• 
  Rundle Mall in the evening, partially closed for redevelopment (May 2013)
• 
  Fruit stalls in the mall
• 
  Crowds in the mall during a march, near the Target store

Footnotes

1. Rowland Assheton also designed many other theatres and hotels in Adelaide, including the Central Picture Theatre in Wakefield Street and the Torrensville Star.^[20]
2. British Cinemas Limited established an office in Grenfell Street in 1933.^[25] A Cecil J. Shannon, of British Cinemas Ltd, arrived in Adelaide for the opening of the Mayfair.^[26]
3. Note that this source incorrectly refers to Jackman as "H. M. Jackson".

References

1. About on Rundle Mall website (23 Feb 2020)
2. 2003 Adelaide Street Directory, 41st Edition. UBD. 2003. ISBN 0-7319-1441-4.
3. "Rundle Mall visitors increase 27% on pre-pandemic levels". Shopping Centre News. May 2024.
4. "With low vacancies and global brands, Rundle Mall is drawing attention globally". November 2024.
5. "With low vacancies and global brands, Rundle Mall is drawing attention globally". November 2024.
6. Gelzinis, Glenys (2 September 2019). "Adelaide City – Architecture and Mall Sculptures". Caravan Correspondent. Retrieved 1 August 2024.
7. "Louis Vuitton: Rich Lister plans luxury retail hub in Adelaide". 11 October 2023.
8. Carpinelli, Rino; Dabrowski, Caroline (2009). "Adelaide CBD Retail" (PDF). Adelaide CBD Prime Retailing. Savills Research. p. 1. Archived from the original (PDF) on 15 October 2009.
9. "Nomenclature of the Streets of Adelaide and North Adelaide" (PDF). State Library of South Australia. Retrieved 29 December 2022.
10. "The History of Rundle Street". Weekend Notes. 28 July 2014. Retrieved 29 December 2022.
11. "Reminiscences of the Adelaide horse trams" (PDF). Trolley Wire (247): 4. November 1991.
12. "Rex Theatre". Lost Cinemas of Rundle and Hindley Streets. Alpaca Travel. Retrieved 29 December 2022.
13. Parsons, Alexander. "Rex Theatre". Adelaidia. History Trust of South Australia. Retrieved 29 December 2022.
14. "Rex Theatre in Adelaide, AU". Cinema Treasures. Retrieved 29 December 2022.
15. "Rex Theatre purchased for £102,412". News (Adelaide). Vol. 63, no. 9, 724. South Australia. 11 October 1954. p. 1. Retrieved 28 December 2022 – via National Library of Australia.
16. "Leased Office at Level 3, 127 Rundle Mall, Adelaide, SA 5000". realcommercial. 21 July 2022. Retrieved 29 December 2022.
17. ""1066 and All That"". The Mail (Adelaide). Vol. 25, no. 1, 285. South Australia. 9 January 1937. p. 4 (Special Film Section). Retrieved 27 December 2022 – via National Library of Australia.
18. City of Adelaide. Rundle Mall above the canopy (PDF). Historical Walking Trail.
19. "Grand Theatre". Daily Herald (Adelaide). Vol. 7, no. 2096. South Australia. 7 December 1916. p. 2. Retrieved 30 December 2022 – via National Library of Australia.
20. "Personal". The Mail (Adelaide). Vol. 5, no. 239. South Australia. 16 December 1916. p. 6. Retrieved 30 December 2022 – via National Library of Australia.
21. "Sturt Theatre in Adelaide, AU". Cinema Treasures. Retrieved 30 December 2022.
22. "New picture theatre". The Journal (Adelaide). Vol. LI, no. 14067. South Australia. 15 July 1916. p. 11 (Night Edition). Retrieved 30 December 2022 – via National Library of Australia.
23. "The Grand Picture Theatre". The Mail (Adelaide). Vol. 5, no. 237. South Australia. 2 December 1916. p. 14. Retrieved 30 December 2022 – via National Library of Australia.
24. "The Grand Picture Theatre". Adelaide City Explorer. 30 November 1916. Retrieved 30 December 2022.
25. "Advertising". News (Adelaide). Vol. XX, no. 2, 956. South Australia. 7 January 1933. p. 8. Retrieved 30 December 2022 – via National Library of Australia.
26. "Prices Advance At Flemington Cattle Market". The Advertiser (Adelaide). South Australia. 29 March 1934. p. 17. Retrieved 30 December 2022 – via National Library of Australia.
27. "Announcing Opening of New Mayfair Theatre". The Mail (Adelaide). Vol. 22, no. 1, 139. South Australia. 24 March 1934. p. 15. Retrieved 30 December 2022 – via National Library of Australia.
28. "New Mayfair opening". News (Adelaide). Vol. XXII, no. 3, 337. South Australia. 31 March 1934. p. 3. Retrieved 30 December 2022 – via National Library of Australia.
29. "21-23 Rundle Mall, Adelaide SA 5000 - Office For Lease". Commercial Real Estate. 19 October 2022. Archived from the original on 30 December 2022. Retrieved 30 December 2022.
30. P.L. (15 October 2017). "SA Heritage & the Entertainment Industry: Theatres in the Central Business District". Retrieved 17 January 2023.
31. Collins, Julie. "Architect Personal Details: Jackman, Herbert Montefiore". Architects Database. University of South Australia. Retrieved 17 January 2023.
32. Roe, Ken. "Regent Theatre in Adelaide, AU". Cinema Treasures. Retrieved 22 December 2022.
33. "Hoyt's Regent is Australia's most luxurious theatre: The architects". The Register (Adelaide). Vol. XCIII, no. 27, 105. South Australia. 29 June 1928. p. 17. Retrieved 17 January 2023 – via National Library of Australia.
34. "Regent Theatre". News (Adelaide). Vol. X, no. 1, 425. South Australia. 7 February 1928. p. 14 (Home Edition). Retrieved 17 January 2023 – via National Library of Australia.
35. "Wondergraph Theatre - Lost Cinemas of Rundle and Hindley Streets". Alpaca Travel. Retrieved 22 December 2022.
36. Meegan, Genevieve (19 April 2024). "'Now showing' – celebrating Adelaide's cinema heyday". InReview. Retrieved 28 April 2024.
37. Sayegh, Nicole (20 April 2022). "Regent Theatre serves as new epic location for Dymocks Adelaide". Glam Adelaide. Retrieved 22 December 2022.
38. "Architect who transformed centre of Adelaide dies aged 82". ArchitectureAU. 11 March 2022. Retrieved 1 August 2024.
39. The Rundle Street Mall Among Ourselves issue 183 October 1976 page 4
40. "It is official, Rundle Mall is now a smoke free zone". RundleMall.com. Archived from the original on 19 January 2015. Retrieved 23 January 2015.
41. "Rundle Mall - 1996 vs 2018". 26 July 2018.
42. "Rundle Mall Master Plan". Adelaide City Council. Archived from the original on 23 November 2015. Retrieved 23 November 2015.
43. Williams, Tim (30 July 2015). "Cost of Rundle Mall upgrade up by $3m to $28m". The Advertiser. Adelaide: News Corporation.
44. Templeton, Anthony (20 April 2015). "Rundle Mall redevelopment: Installation of floating lights to begin". Adelaide Now. Adelaide: News Corporation. Retrieved 23 November 2015.
45. "New hurdle in Rundle Mall's $30 million facelift". The Australian. Adelaide: News Corporation. 27 August 2015. Retrieved 23 November 2015.
46. "Rundle Lantern". City of Adelaide. 25 June 2019. Retrieved 30 December 2022.
47. Buildings: Beehive Corner, samemory.sa.gov.au
48. March, Walter The Surprisingly Glamorous Past of the Rundle Mall Fountain The Adelaide Review, 16 November 2016. Retrieved 27 June 2021.
49. Elton, Jude (5 June 2018). "Spheres". Adelaidia. History Trust of South Australia. Retrieved 27 January 2023.
50. Schriever, Jordanna (2007) "Shiny balls back to mall", The Advertiser, 13 June 2007, AdelaideNow.
51. Statues of Adelaide Archived 21 August 2011 at archive.today, Adelaide City Council.
52. "Men fined for dragging Port Wakefield Road cockroach 6m along Rundle Mall". Adelaide Now. Retrieved 23 January 2015.
53. Malcolm Sutton (6 November 2020). "Adelaide's big pigeon unveiled as latest addition to Rundle Mall". ABC News. Australian Broadcasting Corporation. Retrieved 24 March 2021.
54. "Big pigeon to get Rundle Mall shoppers in a flap". ABC News. 5 November 2020. Retrieved 1 April 2022.
55. "Rundle Mall • Centres Arcades". Rundle Mall. 2020. Retrieved 4 September 2021.
56. "Arcades and shopping centres". City of Adelaide (in Indonesian). 2020. Retrieved 4 September 2021.
57. Glenelg Tram Timetable (2018) Archived 2 April 2019 at the Wayback Machine, Adelaide Metro

External links

• Rundle Mall, Adelaide City Council

34.92290278°S 138.601875°E / -34.92290278; 138.601875