The label's first major success was in 2011 when Awolnation released their debut album Megalithic Symphony. The album went on to become platinum certified and featured the band's most notable single "Sail", which has sold over 10 million copies to date.[3] The single spent 79 weeks on the Billboard Hot 100 charts, making it the third longest single ever to stay on the Hot 100, surpassed only by Imagine Dragons’ "Radioactive"[4] and The Weeknd's "Blinding Lights".[5] The band’s sophomore release, Run, came in 2015 and included No. 1 hit “Hollow Moon (Bad Wolf)” as well as Top 5 tracks “I Am” and “Woman Woman.”[6]
Red Bull Records' first international signing was Scottish rock band Twin Atlantic.[7] The band has released four studio albums to date; Vivarium, Free, Great Divide and GLA, and band made their BBC national TV debut on Later… with Jools Holland on October 4, 2016.[8]
In 2013, the label signed its first metalcore band Beartooth.[9] The band was formed in 2012 by frontman Caleb Shomo in Columbus, OH, and has released four studio albums on Red Bull Records; Disgusting, Aggressive, Disease, and Below. Beartooth won the Metal Hammer Award for Best Breakthrough Band of 2016 and the Loudwire Award for Breakthrough Artist of the Year 2017.[10] In 2020, Beartooth's single "In Between" was certified Gold in the United States.[11]
Red Bull Records's first foray into hip hop came with signing Warm Brew.[12] The group had participated in Red Bull’s Sound Select program before signing to the label.[13] Warm Brew released their debut EP Diagnosis on Red Bull Records in 2016.[14]
In 2020, Red Bull Records added Blxst to the roster. Blxst's debut EP "No Love Lost" peaked at #3 on the Billboard Heatseekers chart. [15]
