Prentice Hall

For the Columbia University building, see Prentis Hall.

Prentice Hall

Status	Defunct
Founded	October 13, 1913; 111 years ago (1913-10-13)
Founder	Charles Gerstenberg Richard Ettinger
Defunct	May 2020; 4 years ago (2020-05)
Successor	Simon & Schuster (trade titles); CSC (financial); Wolters Kluwer (legal); Pearson (higher education); Savvas Learning (K-12 education)
Country of origin	United States
Headquarters location	Hoboken, New Jersey, U.S.
Publication types	Elementary and Secondary school textbooks College textbooks Loose-leaf information services Professional books
Official website	www.savvas.com

Prentice Hall was a major American educational publisher.^[1] It published print and digital content for the 6–12 and higher-education market. It was an independent company throughout the bulk of the twentieth century. In its last few years it was owned by, then absorbed into, Savvas Learning Company.^[2] In the Web era, it distributed its technical titles through the Safari Books Online e-reference service for some years.

History

On October 13, 1913, law professor Charles Gerstenberg and his student Richard Ettinger founded Prentice Hall. Gerstenberg and Ettinger took their mothers' maiden names, Prentice and Hall, to name their new company.^[3] At the time the name was usually styled as Prentice-Hall (as seen for example on many title pages), per an orthographic norm for coordinate elements within such compounds (compare also McGraw-Hill with later styling as McGraw Hill). Prentice-Hall became known as a publisher of trade books by authors such as Norman Vincent Peale; elementary, secondary, and college textbooks; loose-leaf information services; and professional books.^[1] Prentice-Hall acquired the training provider Deltak in 1979.^[1]

Prentice-Hall was acquired by Gulf+Western in 1984, and became part of that company's publishing division Simon & Schuster.^[4] S&S sold several Prentice-Hall subsidiaries: Deltak and Resource Systems were sold to National Education Center.^[5] Reston Publishing was closed.^[6]

In 1989, Prentice Hall Information Services was sold to Macmillan Inc.^[7] In 1990, Prentice Hall Press, a trade book publisher, was moved to Simon & Schuster Trade and Prentice Hall's reference & travel was moved to Simon & Schuster's mass market unit.^[8] Publication of trade books ended in 1991.^[9] In 1994, Gulf+Western successor Paramount was sold to Viacom.^[10] Prentice Hall Legal & Financial Services was sold to CSC Networks and CDB Infotek. Wolters Kluwer acquired Prentice Hall Law & Business.^[11] Simon & Schuster's educational division, including Prentice Hall, was sold to Pearson plc by G+W successor Viacom in 1998. Subsequently, Pearson absorbed Prentice Hall's higher education and technical reference titles into Pearson Education. Pearson sold its K-12 educational publishing in the United States in 2019; the division was renamed Savvas Learning. K-12 and school titles of Prentice Hall were absorbed into Savvas Learning along with Prentice Hall web domains which redirected to Savvas Learning homepage and the trademarks for Prentice Hall were transferred to Savvas Learning Company.^[12][13]

Notable titles

Prentice Hall is the publisher of Magruder's American Government as well as Biology by Ken Miller and Joe Levine, and Sociology and Society: The Basics by John Macionis. Their artificial intelligence series includes Artificial Intelligence: A Modern Approach by Stuart J. Russell and Peter Norvig and ANSI Common Lisp by Paul Graham. They also published the well-known computer programming book The C Programming Language by Brian Kernighan and Dennis Ritchie and Operating Systems: Design and Implementation by Andrew S. Tanenbaum. Winthrop Publishers, a Cambridge, Massachusetts–based subsidiary of Prentice Hall,^[14] published a series of books on programming beginning in the mid-1970s that was edited by Richard W. Conway.^[15] Other titles include Dennis Nolan's Big Pig (1976), Monster Bubbles: A Counting Book (1976), Alphabrutes (1977), Wizard McBean and his Flying Machine (1977), Witch Bazooza (1979), Llama Beans (1979, with author Charles Keller), and The Joy of Chickens (1981).

In "personal computer" history

A Prentice Hall subsidiary, Reston Publishing,^[16][17] was in the foreground of technical-book publishing when microcomputers were first becoming available. It was still unclear who would be buying and using "personal computers", and the scarcity of useful software and instruction created a publishing market niche whose target audience yet had to be defined. In the spirit of the pioneers who made PCs possible, Reston Publishing's editors addressed non-technical users with the reassuring, and mildly experimental, Computer Anatomy for Beginners by Marlin Ouverson of People's Computer Company. They followed with a collection of books that was generally by and for programmers, building a stalwart list of titles relied on by many in the first generation of microcomputers users.

See also

• Prentice Hall International Series in Computer Science

References

1. Pace, Eric (4 April 1982). "Cradle To Grave With Prentice-Hall; Englewood Cliffs, N.J." The New York Times. p. 4. eISSN 1553-8095. ISSN 0362-4331. LCCN sn93031859. OCLC 1645522. Archived from the original on 6 September 2021. Retrieved 27 December 2021. With revenues of $390.6 million last year, it boasts that it is the country's largest college textbook publisher and second-largest producer of loose-leaf information services dealing with taxation and regulation, one of the three largest publishers of professional books, and one of the dozen largest publishers of textbooks for elementary and secondary schools.
2. Savvas Learning Company Archived August 18, 2019, at the Wayback Machine.
3. "About Prentice Hall". Archived from the original on May 3, 2007. Retrieved May 23, 2007.
4. Cole, Robert J. (November 27, 1984). "Prentice Accepts $71 Bid by G.& W." The New York Times. ISSN 0362-4331. Retrieved April 2, 2019.
5. "2 GW Divisions Acquired by National Educational". Los Angeles Times. March 6, 1986. Retrieved October 15, 2019.
6. Tucker, Elizabeth; Schrage, Michael (May 15, 1985). "Publishing Firm Ends Operations In Reston Unit". The Washington Post. ISSN 0190-8286. Retrieved October 15, 2019.
7. "P. M. Briefing 2 Simon & Schuster Units Sold". Los Angeles Times (P.M. Final ed.). October 31, 1989. p. 3. ISSN 0458-3035. ProQuest 280803448.
8. McDowell, Edwin (18 December 1990). "THE MEDIA BUSINESS; Simon & Schuster Will Shift Consumer Group Into 2 Units". The New York Times. eISSN 1553-8095. ISSN 0362-4331. LCCN sn93031859. OCLC 1645522. Retrieved 10 November 2019.
9. Cohen, Roger (10 July 1991). "THE MEDIA BUSINESS; Simon & Schuster to Absorb Prentice Hall Press Division". The New York Times. eISSN 1553-8095. ISSN 0362-4331. LCCN sn93031859. OCLC 1645522. Retrieved 13 January 2018.
10. "Viacom captures Paramount". tribunedigital-baltimoresun. Retrieved September 12, 2018.
11. "S&S sells two peripheral assets". Publishers Weekly. November 28, 1994. Retrieved October 15, 2019.
12. "PRENTICE-HALL Trademark of SAVVAS LEARNING COMPANY LLC – Registration Number 1332044 – Serial Number 73495332 :: Justia Trademarks". trademarks.justia.com. Retrieved October 10, 2023.
13. "PRENTICE-HALL Trademark of SAVVAS LEARNING COMPANY LLC – Registration Number 1375654 – Serial Number 73541919 :: Justia Trademarks". trademarks.justia.com. Retrieved October 10, 2023.
14. "Computer Text Is Updated". The Ithaca Journal. June 30, 1975. p. 6 – via Newspapers.com.
15. "Cornell Department of Computer Science: 50 Years of Innovation". Cornell Bowers CIS. Retrieved September 15, 2022.
16. "Publishing: Keeping Up With The Supply Side". The New York Times. April 10, 1981.
17. "Advertising: Eileen Kiel Joins Grey Lyon & King". The New York Times. February 1, 1982.

External links

• Official website
• Pearson Higher Education (formerly Prentice Hall Higher Education) website
• Prentice Hall Professional Technical Reference website