The business is owned by Marius Pop. In 2010, Nuvrei announced plans to open an upstairs cafe.[3] The cafe opened in October 2011.[1] Paul Losch was announced as chef in 2012.[7] In early 2014, Nuvrei announced plans to open Macaron Bar (or "Mac Bar") downstairs.[6] The upstairs cafe closed temporarily for renovations in January 2015; during this time seating was expanded in the downstairs Brioche Week and the business launched Brioche Week to offer additional pastries.[8] In May, Nuvrei reopened with a new aesthetic and a "totally revamped menu with a new, much more intense emphasis on pastries".[9]
Heart Coffee Roasters began serving Nuvrei pastries in 2015.[10] Nuvrei expanded with a second location in 2016; no seating was offered when the new concept Pop Bagel opened in the lobby of the U.S Bancorp Tower.[2]
Reception
Kara Stokes and Michelle Lopez included Nuvrei's walnut cookie in Eater Portland's 2019 list of "Portland's Most Unforgettable Cookies".[11] In her 2020 overview of "Worthy Portland Restaurants and Bars Super Close to Trimet Stations", the website's Brooke Jackson-Glidden wrote, "This pristine, charming bakery is the place to be for artful, crispy croissants of countless flavors, pretty little macarons, and one hell of a chewy walnut cookie."[12] She also included Nuvrei in an overview of "Where to Get Breakfast and Brunch for Delivery or Takeout in Portland", published in 2020 during the COVID-19 pandemic.[13] In 2021, the website's Michelle Lopez included the bakery in a list of "Where to Find Flaky, Crackly Croissants in Portland",[14] and she and Jackson-Glidden included Nuvrei in a list of "Outstanding Bakeries in Portland and Beyond".[15] Kara Stokes and Maya MacEvoy included Nuvrei in a 2022 list of "Where to Eat and Drink in Portland's Pearl District".[16]