NASCAR Canada

Not to be confused with CASCAR.

NASCAR Canada is the NASCAR office in Canada.

NASCAR opened an office in its second largest market in Canada in 2004.[1] NASCAR opened a corporate office in Toronto in a joint partnership with Canadian media company TSN. The move was made to boost sponsorship and licensing opportunities, and to build on its interest in Canada.[1]

The office facilitates marketing rights to the NASCAR brand to Canadian companies, and to extend United States companies reach into Canada.[1]

From 2007 to 2012, a NASCAR Xfinity Series event in Montreal's Circuit Gilles Villeneuve was held on the first weekend in August: the NAPA Auto Parts 200. From 2013 to 2019, the NASCAR Camping World Truck Series held the Chevrolet Silverado 250 at Canadian Tire Motorsport Park.[2] In the past some US-based regional racing series have crossed the border on occasion, and currently the NASCAR Pinty's Series runs a dozen events a year on tracks all across Canada.

References

  1. ^ a b c SportBusiness.com: NASCAR drivers into Canada
  2. ^ "NASCAR's truck series to race at Canada road course in 2013 Archived 2012-11-19 at the Wayback Machine". Sporting News, November 16, 2012. Accessed April 29, 2013.
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