MOTRIO is an automotive parts brand launched by Renault in 1998,[1] covering both Renault/Dacia vehicles and other brands. In 2003, MOTRIO introduced a network of multi-brand repairers.[2]
Development
MOTRIO was created in 1998. The brand started in France and Italy, but later expanded to Germany, Spain, and Portugal by 2000.[1] As of 2021, MOTRIO is present in 21 countries with its own network consisting of 2,500 multi-brand workshops spread over 3 continents (Europe, Asia and Africa), and is present in 90 countries with multi-brand product distribution.[3]
In 2005, MOTRIO launched their website. Later that year, MOTRIO introduced Motelio, a management software for car dealers. Since January 2010, Renault was one of the first carmakers to introduce its own tires in France, Portugal, Germany, Turkey, Romania, Spain and Belgium.[4][5] The new product line sold more than a million units in two years.[6]
MOTRIO for the environment
The MOTRIO brand is committed to a programme that aims to achieve zero CO2 emissions. By joining the Treedom project, the brand is able to offset 100% of the carbon dioxide emissions produced by its participation in trade fairs.
Events and fairs
MOTRIO regularly participates in car trade fairs, such as:
Over the years, MOTRIO has repeatedly won the Allogarage "Meilleurs Garages de France", an award that ranks the best repair centres in France, thus confirming that it is the most network that best satisfies French customers. At Autopromotec 2022, Renault Italia and its network won the GIPA Trophy of Excellence in the "OES Network Satisfaction" category for generalist brands.[8]