More (store)

More Retail Private Limited
More. stores

A More supermarket in Hyderabad.
Company type	Private Company
Industry	Retail
Predecessor	Aditya Birla Retail Limited founded July 14, 1988; 36 years ago (1988-07-14)
Founded	2007
Headquarters	Mumbai, India
Number of locations	878 - SuperMarkets, 42 - HyperMarkets
Key people	Vinod Nambiar – Managing Director Giridhar Ayanur Seetharam (CEO)
Products	Supermarket Hypermarket Grocery & staples Daily essentials Dairy & frozen Home and furniture Home appliances Bed & bath
Brands	More Supermarket, More Hypermart, More Megastore
Number of employees	over 11,000
Website	moreretail.in

MORE (Short for "More Retail Private Limited") is an Indian food and grocery retail store chain. More operates its stores under two formats; More Supermarkets and More Hypermarkets. More also offers an online grocery service via its mobile app. More Retail^[1] was previously known as Aditya Birla Retail Limited when it was part of the Aditya Birla Group^[2][3][4] before More was sold to investors led by Samara Capital and Amazon. More Retail has a network of 878 Supermarkets in 30 cities and 42 Hypermarkets in 12 cities.

The company is headquartered in Mumbai and has offices in Kolkata and Bengaluru.

More Retail Limited also provide customers products under its own labels.^[5]

History

1986 - K Anjaneyulu and his wife established Trinethra Super Retail, a Hyderabad-based supermarket chain.

2007 - Aditya Birla Group acquired Trinethra Super Retail, which was their first retail acquisition. Trinethra Super Retail had over 172 stores spread across four states - Andhra Pradesh, Karnataka, Tamil Nadu and Kerala. In Tamil Nadu and Andhra Pradesh, the Trinethra brand was being used, while in Karnataka and Kerala, the Fabmall brand was being used. ABG later rebranded Trinethra as More Retail.^[6][7]

2008 – More Retail launched More Hypermarket in Baroda and Mysore.

2008-12 – More Retail expanded its footprint to 635 stores across India

2015 - Aditya Birla Retail Limited acquired Total Super Stores from Jubilant Agri and Consumer Products Ltd (JACL)^[8]

2016-17 – Aditya Birla Retail Ltd won the Retail Transformation and Reinvention award for "Retail Transformation and Re-Invention"^[9]

2019 – WItzig Advisory acquired Aditya Birla Retail from Aditya Birla Retail Group and rebranded it as 'More Retail Pvt. Limited' ^[10]

2022 – More Retail has 900+ stores across India.

Restructuring

Various news reports, later confirmed by an order from Competition Commission of India, indicated the More was sold by Aditya Birla Group to a group of investors led by the private equity firm Samara Capital & E-Commerce company Amazon. Consequently, More is no longer part of Aditya Birla Group.

References

1. "More Retail Pvt Ltd Company Profile". Bloomberg.
2. "Aditya Birla Group | Companies | Indian companies | Aditya Birla Retail Limited". Adityabirla.com. 23 June 2010. Retrieved 11 February 2011.
3. Malviya, Sagar (7 July 2014). "Aditya Birla Retail borrows Rs 500 crore from Yes Bank". The Economic Times. Archived from the original on 26 July 2014. Retrieved 3 December 2018.
4. "Forgot Password -". Morestore.com.
5. "Aditya Birla Group". Adityabirla.com. Retrieved 24 June 2019.
6. "Trinethra: Birla's first retail takeover". Timesofindia-economictimes.
7. "Media Releases". Abg.com. Retrieved 24 June 2019.
8. "Aditya Birla buys retail business of Jubilant Industries". 12 May 2015.
9. "World Retail Congress announces winners of World Retail Awards 2016".
10. "Amazon, Samara Capital co-invest in 'more' owner Witzig Advisory Services". 21 September 2018.

External links

• Official website
• Mukherjee, Writankar; Malviya, Sagar (20 September 2018). "Samara-Amazon acquires Kumar Mangalam Birla's More retail chain". The Economic Times. Retrieved 24 June 2019.