The group has been known for their "aggressive" musical style, combining elements of hip hop, EDM, and pop.[1][9] With songs that are described to be "centered around loud, clattering, electronic instrumentals, vicious rap verses, and striking vocals", they have been influential across the fourth generation of K-pop,[10] in addition to breaking gender norms in the industry before it was a trend.[11] Throughout their career, the group has been dubbed as K-pop's "Next Generation Beastly Idols".[12]
The group was formed, as the result of the survival program called No.Mercy, which was launched by Starship Entertainment and Mnet in December 2014.[13] Through the course of ten episodes, twelve trainees (thirteen after I.M joined the competition on episode 8) competed against each other through various performances and were ranked from one to twelve, with one being the best and twelve being the worst. They also have to wear a nametag with their ranking, which changed following the challenges and performances set by the judges. For the show, the participants worked directly with artists from Starship Entertainment, including Hyolyn, K.Will, Mad Clown, and Soyou, as well as other artists, such as Rhymer, San E, Giriboy, and Genius Nochang. These artists also served as judges for ranking the contestants.[14][15] For its concluding mission, the nine remaining members formed into three groups of three to compete and the members of Monsta X were selected from these nine in the final episode as the seven members of the group: Shownu, Wonho, Minhyuk, Kihyun, Hyungwon, Jooheon, and I.M.[16]
No.Mercy also led to the 2014 spin-off web series Deokspatch, which also began airing in December, which was meant to showcase a more casual and lighthearted side to the competition in order for people to get to know the trainees better. It also continued as Deokspatch X on May 14, 2015, and as Deokspatch X² on October 2, 2015. These seasons focused on the newly formed Monsta X participating in variety show activities.[17][18]
The group's name "Monsta X" contains the double meaning of "Monsters conquering the K-pop scene" and "My star" (Mon means "My" in French), then X symbolizes an unknown existence.[19] Their fandom name "Monbebe" is also French for "my baby".[20] Jooheon, Hyungwon, and I.M also released their song "Interstellar", which was produced for the final mission by Yella Diamond on February 12, 2015.[21]
Monsta X made their debut with the release of their first extended play Trespass on May 14, 2015.[5] "Trespass" is produced by Rhymer and described as a "strong and edgy track that reflects Monsta X's unique character".[22]Trespass includes seven different tracks. Jooheon was the most involved member in the production of the mini-album and composed several songs, including "One Love", "Steal Your Heart", and "Blue Moon". I.M was also involved in the rap making of several songs. Kihyun and Wonho contributed song lyrics for the EP.[23]
On September 1, the group returned with their second extended play titled Rush. The title track of the same name is described as a song that represents their signature style, that produced by Giriboy. Keone Madrid choreographed the dance and Joo Hee-sun directed the music video.[24] The mini-album contains six tracks produced by Mad Clown, Crybaby and Rhymer. Jooheon also took part in making the rap for five out of the six tracks, while fellow member I.M was involved in four songs, including the title track "Rush".[25] In 2015, they made their first U.S. appearance performing at KCON 2015 in Los Angeles.[26] They also received the "Next Generation Asian Artist" award at 2015Mnet Asian Music Awards and the "1theK Performance Award" at 2015 Melon Music Awards.[27][28]
2016: Chinese ventures and first solo concert
Monsta X at KCON 2016 in Los Angeles
In January, the group released a new variety program titled Monsta X Right Now!.[29] They also appeared in the Chinese web drama Good Evening, Teacher, receiving positive responses from local viewers.[30]
In April, the group participated on a Chinese survival program called Heroes of Remix, which was aired in June on Jiangsu Television. The show holds a remix competition in the program and each one of the participants receive a lesson from its assigned mentor and perform its stage by remixing representative Chinese music.[31]
On May 9, the group pre-released the single "Ex Girl" featuring Wheein of Mamamoo.[32][33] On May 18, Monsta X's third extended play The Clan Pt. 1 Lost with the lead single "All In" was released. The music video was directed by filmmaker Shin Dong-keul, a former winner at the Canada International Film Festival and is known for his dreamy and euphoric style in producing music videos.[34] The EP debuted at number five on Billboard World Albums chart and stayed for two consecutive weeks on it.[35] It is also the first part of The Clan series.[34]
In August, Starship Entertainment formed a project group with Monsta X and their label-mates Cosmic Girls as part of a promotional project with KT.[38] As part of the project group, they released the single "Do Better", with an accompanying music video.[39]
On October 4, Monsta X released their fourth extended play and second part of The Clan series titled The Clan Pt. 2 Guilty alongside the title track "Fighter".[40][41]
2017: First studio album, Japanese debut and first world tour
In January, the group launched its own variety show called Monsta X-Ray through JTBC2.[43]
In March, they released their first studio album and the final part of The Clan series titled The Clan Pt. 2.5: The Final Chapter with the title track "Beautiful".[6] The album debuted at number one on the Billboard World Albums chart and at number ten on the BillboardHeatseekers Albums chart, while the title track "Beautiful" debuted and peaked at number four on the BillboardWorld Digital Song Sales chart.[44]
On May 17, Monsta X made their debut in Japan under Universal Music's new label Mercury Records Tokyo with their first Japanese single album, which included Japanese versions of "Hero" and "Stuck".[45] "Hero" reached number two on the weekly Oricon Singles Chart, number one on the Tower Records chart, and number three on the weekly Billboard Japan Hot 100 chart, making an impressive debut from a foreign artist.[46]
On June 19, Monsta X released a repackaged version of The Clan Pt. 2.5: The Final Chapter called Shine Forever, which features the original songs from the album and two extra songs "Shine Forever" and "Gravity", as well as the music video for "Shine Forever". The title song "Shine Forever" combines future bass and hip-hop styles and includes rap lyrics written by members Jooheon and I.M.[47][48] The group also began their first world tour Beautiful in June.[49]
Monsta X aired the second season of Monsta X-Ray in July.[50] Monsta X also released a summer song "Newton" on July 27.[51] The music video for the single was produced by Yoo Sung-kyun of SunnyVisual.[52]
On August 23, their second Japanese single "Beautiful" was released. The single album contains the Japanese versions of "Beautiful" and "Ready or Not". It reached number one on Oricon's daily chart.[53]
On November 7, their fifth extended play titled The Code with title track "Dramarama" was released. On the day of the mini-album release, they held a comeback show at Jangchung Arena.[54][55] Following this, on November 14, they won their first music broadcast award through SBS MTV's The Show with "Dramarama".[56]
On December 18, the group released the special single "Lonely Christmas" as a surprise holiday release for their fans. It was written, produced, and co-composed by Jooheon.[57]
2018: Second world tour, Japanese album and Take.1 Are You There?
On January 13, they served as torchbearers on the first day for the Seoul leg of the Olympic torch relay for the 2018 Pyeongchang Winter Olympics.[58] On January 31, they released their third Japanese single album, which included their first original Japanese track "Spotlight" and Japanese version of their previously released Korean track "Shine Forever",[59] in which they also previously performed for Monsta X Christmas Party 2017.[60] From January 19 to February 18, they opened a collaboration cafe for a limited time at Shinjuku Box.[61]
In February, the group announced their second world tour The Connect, with the first shows on May 26 and 27, held at Jangchung Arena in Seoul.[62]
On March 26, the group officially released their sixth mini-album The Connect: Dejavu, which contains seven tracks, with the lead title track "Jealousy", produced by Hayden Bell, Shane Simmons, and Harry Sommerdahland, its tracks "If Only", co-written by Wonho and "Special", co-written by Jooheon.[63] In this comeback, they won another music broadcast award through SBS MTV's The Show.[64]
On April 25, they released their first Japanese studio album Piece with the lead title track "Puzzle", including the songs from their previous Japanese single albums and another four additional songs. Piece reached number one on Tower Records chart all store, number three on the weekly Oricon Albums Chart and Billboard Japan Hot Albums chart. On April 27, they started their first Japan tour in Nagoya.[65][66]
On August 1, Monsta X released a music video for their Japanese comeback "Livin' It Up", while the single album was released on September 12.[67]
On October 22, Monsta X released part one of their second studio album Take.1 Are You There?, with the title track "Shoot Out".[68] On November 9, the group released an English version of "Shoot Out".[69]
2019: Take.2 We Are Here, international expansion and Wonho's departure
On January 20, the group released the second part of their second studio album Take.2 We Are Here along with its lead single "Alligator".[70][71]
In February, Jooheon announced that he changed his stage name for English activities to Joohoney.[71]
In March, Monsta X collaborated with music producer Steve Aoki for the track "Play It Cool" and its English version.[72]
In April, their agency Starship Entertainment, announced their third world tour We Are Here with twelve countries and eighteen cities, making it their largest to date.[73][74]
On May 28, Monsta X signed with Epic Records for their English language recordings and distribution outside South Korea.[4] On June 14, Monsta X released a new English single titled "Who Do U Love?" featuring French Montana.[75] On September 20, they released another English single titled "Love U" and "Who Do U Love?" remix version by will.i.am.[76]
On October 4, Monsta X released another English single "Someone's Someone", co-written by the Before You Exit members and Shownu.[77] On October 28, the group released their seventh EP Follow: Find You containing eight tracks, with the pre-released single "Find You" and the lead single "Follow".[78] On October 31, Starship Entertainment publicly declared that member Wonho will be departing, following recent allegations for drug use and owed money, and that the company intends to "hold legal liability" for "malicious and distorted claims" about him.[79][80][81][82] The fans expressed their disapproval and requested of Starship Entertainment that he be reinstated in the group.[83][84] Wonho was then cleared of drug charges in March 2020 and was signed with a subsidiary of Starship Entertainment to pursue a solo career.[85]
On December 4, the group performed at the 2019 Mnet Asian Music Awards at the Nagoya Dome in Japan.[86] On December 19, they released "Magnetic", a collaboration with the Colombian singer Sebastián Yatra, with Yatra singing in Spanish, and Monsta X singing in English and Spanish.[87] They also attended and performed at the MDL Beast Festival in Saudi Arabia, performing thirteen songs including performing "Play It Cool" alongside Steve Aoki.[88]
2020: All About Luv, virtual concerts and Fatal Love
On January 11, Joohoney announced that he would take a break from the group to focus on his mental health.[89]
On February 14, Monsta X released their sixth studio album and first all-English album All About Luv.[9] It debuted and peaked at number five on the US Billboard 200 and at number seven on the US Rolling Stone Top 200.[7][8]
On March 30, they released their seventh Japanese single "Wish on the Same Sky", ahead of the physical release of the single album of the same name on April 15. Upon release, it ranked number one on the weekly Tower Records chart and number seven on the weekly Billboard Japan Hot 100 chart.[90] It also ranked number one overall for the first half of 2020 on the Tower Records chart.[91]
On May 26, the group released their eighth EP Fantasia X, with the lead single "Fantasia".[93] Prior to this comeback, Joohoney had already rejoined promotions with them and thus, they were a six-member group for the promotion of "Fantasia".[94]
Monsta X had announced their fourth world tour,[95] but it was delayed due to COVID-19 pandemic. Unable to perform at in-person concerts, the group participated in a live-streamed KCON event KCON:TACT 2020.[96][97] They also announced that they would hold a live-streamed concert Live From Seoul With Luv.[98] It was initially scheduled for July 25, but then rescheduled to August 8, to allow Shownu to recover from the unexpected surgery he had undergone.[99] They held their concert through the music streaming platform LiveXLive and performed several songs from their English-language album All About Luv, as well as several from their most recent Korean EP Fantasia X and several older title tracks.[100]
On December 16, Monsta X released their eighth Japanese single album, which included the Japanese versions of their title tracks "Love Killa" and "Fantasia".[105]
2021: Shownu's enlistment, The Dreaming and first film
In January, the group was also announced to be one of the artists featuring on NCSoft's new platform Universe, beginning with an original series called Area 51: The Code.[106]
They also released a new Japanese single album on March 10, with the lead single "Wanted" and another original Japanese track "Neo Universe".[107] "Wanted" was pre-released ahead of the physical album release on February 10, and the music video was released on February 13.[108][109] Following the release of "Wanted", they announced the release of their third Japanese studio album Flavors of Love, released on May 5, which includes their Japanese singles released since 2020, as well as five new Japanese tracks.[110]
In May, they announced the release of their ninth EP One of a Kind and its lead single "Gambler", set for June 1.[111] Starship Entertainment also announced that Shownu will be on hiatus from the group and will not participate in the group's upcoming promotional activities due to resurfacing issues of retinal detachment.[112]
On June 15, Monsta X's American manager Eshy Gazit announced the launch of a new label venture Intertwine in partnership with BMG. The label's first two artists were Monsta X and Wonho. The venture also finalized a separate distribution deal, in partnership with Starship Entertainment, for Monsta X's two upcoming Korean releases, as well as confirming their second English-language album in 2021.[3]
On July 22, Shownu enlisted for his mandatory military service and served as public service worker due to previous surgery for left eye retinal detachment.[113] On July 26, Monsta X released the promotional single "Kiss or Death" through Universe Music for the mobile application Universe.[114]
In September, the group announced their new single "One Day", which was released on September 10.[115][116]
On November 19, the group released their tenth EP No Limit with the lead single "Rush Hour".[117][118] It was the group's first release to not feature Shownu since his enlistment.[119]
On December 10, Monsta X released their second English-language album The Dreaming, which includes their previously released single "One Day" and nine new tracks.[120] They released a documentary film/concert filmMonsta X: The Dreaming on December 8 in South Korea, and on December 9 and 11 in seventy countries worldwide. It contains interviews with the members, clips from their U.S. activities, special stages, and footage of the group's six-year journey.[121][122]
2022: U.S. tour and contract renewals
On March 23, Monsta X announced their eleventh EP Shape of Love, with the lead single "Love", to be released on April 11.[123][124] However, the group members had tested positive for COVID-19, and as a result, their comeback was postponed until April 26.[125][126][127][128][129]
Their U.S. tour, previously postponed due to the COVID-19 pandemic, was rescheduled for May and June with stops in nine cities.[130][131][132] The group also appeared in the KCON event KCON 2022 Premiere.[133][134]
On May 9, Starship Entertainment announced that members Shownu, Kihyun, and Hyungwon had already decided to renew their contracts, while members Minhyuk, Joohoney, and I.M had discussed renewing their contracts.[135] On August 8, Starship Entertainment released a statement announcing that all the members, except I.M, renewed their contracts. He decided not to renew his contract with the agency but will still continue to participate in the group's future plans.[136]
On July 7, Monsta X released the promotional single "If with U" through Universe Music for the mobile application Universe.[137][138] On July 21, they also released a new single titled "Late Night Feels" in collaboration with famous Dutch DJ Sam Feldt.[139][140]
On August 12, Starship Entertainment announced that Monsta X will hold the No Limit Tour in Seoul for three days on September 2 to 4, continuing the heat of their U.S. tour.[141]
On September 24, the group performed in the LALAPA K-CONCERT, held at Union Hall in Bangkok, Thailand.[142]
On October 7, they participated in the 2022 Korean Culture Festival, held at Seoul Olympic Stadium in Seoul, South Korea.[143] On October 22, Monsta X was supposed to headline Nickelodeon's NickFest: The Messiest Music Festival Ever, to be held at the Rose Bowl in Pasadena, California,[144] but it was cancelled due to "current market conditions".[145] The group was supposed to headline the new mega concert KAMP LA 2022, a joint production from KAMP Global with the partnership brand Eventim Live Asia, at the same location, on October 16,[146][147] but their appearance, alongside several other artists, was cancelled due to "visa issues".[148]
2023: International performances and members' enlistment
In February, all Starship Entertainment's artists, including Monsta X, will be part of the mobile application Dear U bubble after the closing of Universe.[151] On February 10, the group took over the metaverse in iHeartLand's State Farm Park, performing their hit songs, where several other artists, including Charlie Puth, Lauv, and Pentatonix participated.[152] They released their first "self-produced" content MONMUKGO through their YouTube channel, starting on February 28.[153]
On March 3, the group was featured in March issue of the magazine Children's Garden as "the leading figure in K-pop", with the theme of "voice". It will tackle their overall activities, including dancing and singing skills, as well as lyricist and composition skills, from the debut to the present.[154]
On April 4, Minhyuk enlisted for his mandatory military service as part of the military band.[155] On April 21, Monsta X attended and performed in the We Bridge Music Festival & Expo, held at the Mandalay Bay Convention Center's Michelob Ultra Arena in Las Vegas, Nevada, as its headliner.[156][157] On the same day, Shownu was discharged from his mandatory military service as a social worker.[158]
On July 24, Joohoney enlisted for his mandatory military service as an active duty soldier.[159]
On August 22, Kihyun enlisted for his mandatory military service as part of the military band.[160]
On November 14, 2023, Hyungwon enlisted for his mandatory military service as an active duty soldier.[161]
Artistry
Musical style and influences
Monsta X's musical style is often described as intense or aggressive, combining the elements of hip hop, EDM, and pop.[1][9] Philip Merrill of the Grammys described their sound as distinct in the K-pop scene as they are "adding their Korean eclectic backgrounds to a meld between American rap, rock, and pop", and that they "bring a throbbing rhythmic bounce, lyrics hard enough to slide in raps at will, melodies pop enough to hold you, all with a rock edge as the greater context".[162] The group's aggressive musical style with "tracks centered around loud, clattering, electronic instrumentals, vicious rap verses, and striking vocals" had been influential across the fourth generation of K-pop.[10]
While the group is known for their intense musical style, their albums are also described as "a mix between intense songs and softer ballads".[9] Michael Cerio of Radio.com described their EP Follow: Find You as "a balance of ballads and bangers".[163] Tamar Herman of Billboard described their first English-language studio album All About Luv as "a divergence from their boisterous dance-oriented album they typically release in the South Korean music market", focusing on "an overwhelming sense of sentimentality and smoothness",[164] and that the album proves "K-pop transcends language barriers".[165]
Monsta X has showcased various concepts throughout their career, starting from their LGBT-themed concept for The Clan series. Their third EP The Clan Pt. 1 Lost, representing the letter L in LGBT, depicts the loss and pain of youth. Their fourth EP The Clan Pt. 2 Guilty, representing the letter G, depicts the group protecting their innocence against the world that has caused them loss and pain. Their first studio album The Clan Pt. 2.5: The Final Chapter and its title track "Beautiful", representing the letter B, portrays youth's rebellion. The series completes a trilogy, which represent the letter T, forming a complete story about youth growth.[170]
The group has also explored the seven deadly sins concept through the release of their second studio album Take.1 Are You There?, which was conceptualized as a battle of "light and dark", "good and evil", "life and death", and the search for salvation.[171] The concept was continued through the release of Take.2 We Are Here, with the theme of finding hope in the midst of loss and wandering, while finding salvation in the process.[172]
To show the many sides of love, Monsta X released their first english-language studio album All About Luv, which explores the elements of relationships, dealing with breakups and deceit.[165] The group also explored a villain-inspired concept with the release of their third studio album Fatal Love, which referenced different well-known characters from movies such as Kingsman, American Psycho, The Silence of the Lambs, Fight Club, Joker, and Drive. The album experimented with the concept of temptation and exploring the darker side of romance, showing it as both cruel and beautiful.[173][174] They also released their second english-language album The Dreaming, which explores the deep meaning of love, lust, loss, and heartbreak.[120]
The group's lyrics are noted for addressing the themes of love and empowerment.[164][175]
Stage and aesthetics
Monsta X was known for breaking gender norms before it was a trend.[11] Taylor Glasby of GQ stated that their "smokey eye make-up, embellished jackets, chokers, and leather trousers, with bondage-style leather harnesses under double-breasted suits", made it "sensual, provocative, and divisive but Monsta X have developed a proud ownership of this duality".[176] The group's stylists, most notably Kim A Yeon and Kim Minseo have received praise for styling many of their "heavy-hitting looks."[177] Natalie Morin described the group's fashion for Refinery29 as "usually some mixture of blacks, golds, and reds, faux leather, and dramatic, smokey makeup, with an aura around them that mere mortals dare not disturb", accenting that the group "fit closely in many ways to what Koreans would describe as the "beast" idol aesthetic – dark, edgy, traditionally "masculine" presenting – as opposed to the softer, cute "flower boy" aesthetic found among many male K-pop groups".[178]
The group was also commended for using traditional Korean inspired elements during their performances, including hanbok-inspired outfits and the use of the taepyeongso.[179][180] Their modernized take on the men's hanbok, "in black and gold prints flowing past their waists like a cape, with fitted pants of mostly gold designs, and the use of the Korean drums, was also highlighted".[181] Kim Ri-eul, a hanbok designer who created hanbok fashion for Monsta X, expressed their hope that "the beauty of traditional hanbok will become more widely known through the Korean wave".[182]
Public image and impact
Monsta X has been described as the K-pop group that continues the legacy of Shinhwa as the "original beastly idols".[12] Monsta X also has been called a "global K-pop group", recognized as one of the artists that contributed to the growth of Korean wave globally, mainly in the US.[183][184]
In 2018, they performed for the yearly iHeartRadio's Jingle Ball Tour, making them the first Korean group to perform at an iHeartRadio's annual event.[185][186] They performed at the event again in 2019 and 2021.[187][188][189] The group also appeared in an episode of the animated series We Bare Bears by Cartoon Network, making them the first-ever Korean guest star in an American animated series.[190] They were personally invited by the South Korean PresidentMoon Jae-in to perform for King Harald V of Norway for the 60th anniversary of diplomatic relations between Korea and Norway.[191] In 2019, Monsta X became the first K-pop artist to appear on a live broadcast of the morning news program Good Morning Britain of the British ITV channel.[192] They were also the first Korean singers to appear and perform on the American talk show The Kelly Clarkson Show.[193] In 2020, they appeared and performed at the Time 100 Talks where they voiced support for the Black Lives Matter movement, as well as drawing attention to the work of medical professionals during the ongoing COVID-19 pandemic.[194][195] Monsta X was also the first Korean artist to perform for iHeartRadio's metaverse concert through the metaverse-based games Fortnite and Roblox.[152][196] The group was named by the Korean media as "Korea's Representative Group" and "K-pop Emerging Power" because of their achievements abroad.[197][198]
Monsta X has been called as "K-pop monster" for their stages and performances.[199] Monsta X was the first Korean artist to appear and perform at the Teen Choice Awards in 2019.[200] In the same year, the group held a sold-out concert at the Staples Center, Los Angeles.[201]
Before Monsta X's official debut in 2015, they have been called as "blue chip" in the advertising industry, as various brands were lining up to recruit them as models.[202] South Korean cosmetic brand Tony Moly attributed its stock price rise to the group's popularity among the International K-pop fans.[203] Chairman of Tony Moly, Bae Hae-dong, stated that their company had escaped deficit and turned a profit by establishing a foothold in overseas markets through Monsta X by selecting the group as their flagship brand models.[204] In 2018, Maeil Business Newspaper reported that the group's 2018 World Tour alone accumulated one-third of Starship Entertainment's annual sales (operating income), which had grew by 35% compared to Monsta X's debut year.[205] In 2020, Starship Entertainment's CEO Kim Shi-dae named the group as the agency's "cash cows" and "flagship group", recording total sales of ₩10,000,000,000.[206]
In 2018, American music streaming service Pandora included Monsta X in their list of "Artists to Watch 2019", with the group being the only K-pop artist on the list.[207] In 2022, the American online publication Teen Vogue included Monsta X on their list of "Best Boy Bands of All Time", describing the group as "K-pop icons" and one of the most widely known K-pop groups worldwide.[208] In 2023, Teen Vogue wrote that the group's signature style has influenced newer generations of artists in their styling, performances, vibes, and music.[209]
Monsta X had won numerous awards, both in South Korea and internationally. They earned their first-ever weekly music program win on The Show, with their single "Dramarama" on November 14, 2017,[56] while their first-ever weekly public broadcast music program win on Music Bank, with their single "Shoot Out" on November 2, 2018.[226] The group also reached a career high for number of music program wins, a total of five trophies, with their single "Rush Hour".[227][228][229][230][231]
Monsta X won sixteen Bonsang (main prize) and one Daesang (grand prize) awards from various year-end award shows.[232] They also won the "Represent Song of the Year" at the APAN Music Awards in 2020.[233]
Monsta X landed a spot on Billboard's Social 50 of the 2010s, which ranked the most active musical artists on the world's leading social networking services in a decade.[236][237]
Other ventures
Ambassadorship
In December 2015, Monsta X was appointed as the seventh promotional ambassadors for the Girl Scouts Korea, and will participate in various activities, such as various events and newsletters of the Korea Girl Scouts Federation.[238]
In May 2017, the group had been appointed as the ambassadors for Gyeonggi Youth Phone 1388, a customized counseling service that allows anyone including teenagers, parents, and teachers, to consult on youth issues 24 hours a day, 365 days a year through the phone and the internet, will engage in the activities, such as shooting posters and appearing in videos to promote Youth Call 1388 for the next one year.[239]
In September 2019, it was announced that they had partnered with TogetherBand to become ambassadors for the United Nations' Goal 16, in promoting just, peaceful, and inclusive societies, one of the 17 Sustainable Development Goals that address global challenges from poverty to inequality.[241][194]
In September 2020, Monsta X was announced to be participating in the "Visit Cultural Heritage Campaign", a campaign to promote the traditional Korean culture through tours of the South Korea's UNESCO World Heritage Sites, through the joint program Korean Heritage Travelog on YouTube, in cooperation with Seo Kyung-duk, a famous Korean promoter who teaches at Sungshin Women's University.[242][243][244] In December, the group was announced as the ambassadors for the 19th International Anti-Corruption Conference, which was hosted in Seoul, will be in charge of promoting through appearing in promotional posters and banner advertisements, as well as participating in the integrity campaign.[245]
Endorsements
In March 2015, Monsta X had been selected as advertising models for the Korean casual brand Litmus before their official debut.[246] On October 25, the group collaborated with the Korean online shopping store Melon Shopping to promote Monsta X's first MD product.[247]
In August 2016, the group became advertising models for the Korean telecommunications company KT's rate plan Y-Teen by releasing various contents to appeal to teenagers as its main target.[38]
In February 2017, they became the promotional models for the mobile maritime MMORPGGreat Ocean.[248] In August, the group filmed a F/W commercial for the Italian sportswear brand Kappa, representing street culture.[249]
In March 2018, Monsta X was officially selected as the second model of Kakao Games through the mobile game play channel KakaoTalk Game Star.[250] In April, they partnered with Lens Town, a fashion eyewear and contact lens company, to work as models. The group participated in the release process with Lens Town to produce their lens as "Monsta X Lens" or "MnX", while the members coordinated their designs and detail points. The lens were released officially in May.[251] In May, Monsta X collaborated with Austrian producer of crystal glass and jewelrySwarovski for the group's world tour.[252] On September 13, they did a collaboration event with the American headwear brand New Era and Japan-based electronic commerce and internet company DMM.com.[253] On October 1, the group became the print advertising models for the Korean cosmetics brand Tony Moly's lip tint cosmetics line,[254] as well as moisturizer and hand cream.[255][256] On October 4, they partnered with the French-founded Italian luxuryfashion design house Moncler, with the new flagship store of the company in Minato, Tokyo.[257]
In February 2019, Monsta X had been selected as exclusive models for the school uniform brand Smart, starting with the release of the 2019 summer clothes pictorial through official website and SNS channels, as well as participating in various marketing and promotions of its school uniforms.[258] On March 20, they signed another five-year renewal contract with the Korean casual brand Litmus as print advertising models.[73] On April 23, Monsta X had been selected as advertising models for the Korean shopping mall brand Doota Duty Free and Doota Mall.[259] On May 13, the group collaborated with the popular Japanese collectibledesigner toys brand Bearbrick.[260] On September 8, they were selected as the Korean representatives for the global beverage brand Pepsi's new global campaign "For the Love of It".[261]
In June 2020, NCSoft announced its collaboration with Monsta X through the creation of TwoTuckGom (투턱곰), bears designed to represent each member of the group and NCSoft released goods themed around the bears, including stationary and plushes,[262] along with series of variety shows for the promotion of the goods.[263][264][265]
In January 2021, Monsta X had been announced as global brand ambassadors for the American cosmetics brand Urban Decay, with the promotions starting in February.[266][267]
In May 2022, the group collaborated with the Japanese luxury vehicle brand Lexus for their tour, releasing exclusive photocards that can only be obtained by owning the vehicle.[141]
In May 2024, the group released Monmungchi X, members' official characters that closely resemble their appearance characteristics.[270]
Philanthropy
In November 2018, Monsta X participated in the Love It, Live It Pepsi Concert, a joint donation concert by the Lotte Chilsung Beverage, Pepsi Korea, and Green Umbrella Children's Foundation, in contributing to meaningful cultural sharing, by directly inviting children from low-income families and providing opportunities to watch performances, leading children's healthy performance and cultural life.[271]
In September 2019, the group, together with Doota Mall, opened a charity pop-up store to commemorate the renewal opening for the first time in five years, while the charity auction will be held during the event period, along with sixteen kinds of costumes that the members actually wore while filming the commercials, and the proceeds from this sale will also be donated under the names of Monsta X and Doota.[272]
In March 2020, Monsta X donated ₩100,000,000 to the Good Neighbors, a charity organization that is helping the low-income families in South Korea, and then were later included in "The Neighbors Club" for their contributions, listing themselves, alongside their fanbase, Monbebe.[273] On March 27, the group participated with the fundraising broadcast for the COVID-19 response, hosted by the American video livestreaming service Twitch's Stream Aid 2020, where the game, music, and sports industries around the world had gathered to support the World Health Organization's "COVID-19 Solidarity Response Fund", a United Nations specialized agency.[274] On April 6, they joined the Sports Doctors' "Relay Support Campaign", an international health care organization that encourages medical staff and citizens in Korea, as well as around the world who are struggling with COVID-19. It is also a campaign that supports participation in social media and donations at the same time.[275] On May 25, they held a successful participatory donation performance, for the global short video application TikTok's Stage Live From Seoul concert with the accumulated donation is TikTok's "Fruit of Love Social Welfare Community Chest" for the socially vulnerable class affected by COVID-19.[276] On August 31, the group participated and won on the KBS 2TV's show Idol on Quiz with the prize money donated as a learning support fund for students learning Korean language and culture.[277]
In August 2021, Monsta X participated in the 2020 Tokyo Paralympic Games support K-pop online concert We All Are One to cheer for all 4,400 athletes from 181 countries through Red Angel's own streaming service Cushion Live, wherein the proceeds are virtuously circulated through The Salvation Army to global donation projects.[278]
In July 2022, Starship Entertainment, together with the group, participated in The Blue Tree Foundation's campaign, to declare support for non-violence, along with this label's other artists. This is established to prevent school and cyberbullying, and to heal the victims, is conducting a "national non-violence campaign" in which the citizens can also participate to publicize the seriousness of violence and to spread a culture of non-violence.[279] On July 28, Monsta X joined the "Anniversary of Love" campaign, as well as donated on the Save the Children's "Fan Club Anniversary" event to support meals for children, relieve abused children, and protect children's right to education through the group's fanbase.[280]
In January 2024, they donated ₩2,600,000 worth of coal briquettes to the Coal Briquettes for Neighbors in Korea through the group's fanbase for the second time, delivering 2,400 briquettes, 200 each to 12 households. As a result, Monbebe became the only idol fanbase volunteers whose names were listed in "2022 Volunteer Sponsorship Newsletter".[281]
Shownu and Hyungwon formed Monsta X's first official sub-unit Shownu X Hyungwon and debuted on July 25, 2023.[283][284] The duo released their debut EP The Unseen,[285] with the lead single "Love Me a Little".[286] Hyungwon produced "Love Me a Little", as well as the B-side song "Roll with Me", while Shownu participated in the choreography.[287]
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^MONSTA X、新曲「DRAMARAMA」MV予告映像を公開…ショヌ＆ウォノの剣道着姿に"胸キュン" [MONSTA X, a new song "DRAMARAMA" MV warning announcement released ...]. Kstyle (in Japanese). November 4, 2017. Archived from the original on November 8, 2017. Retrieved November 8, 2017.
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^Jeon, Hyo-jin (July 21, 2020). [DA:차트] 몬스타엑스, 日 싱글 타워레코드 상반기 K팝 정상 [[DA:Chart] MONSTA X tops Japanese single Tower Records in the first half of the year]. Sports Dong-a (in Korean). Archived from the original on April 16, 2021. Retrieved July 31, 2020 – via Naver.
^Kang, Mi-hwa (April 6, 2020). 몬스타엑스, 美 MTV '언플러그드 앳 홈' 출연…"코로나19 극복 응원 동참" [Monsta X to appear on MTV's 'Unplugged at Home'... "Participate in support for overcoming COVID-19"]. Maeil Daily (in Korean). Archived from the original on April 4, 2023. Retrieved April 6, 2020.
^Tae, Yun-a (January 14, 2020). 몬스타엑스, 네 번째 월드투어 나선다 | 텐아시아. Ten Asia (in Korean). Archived from the original on August 11, 2020. Retrieved August 18, 2020.
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^Hwang, Hye-jin (August 9, 2020). "무대 찢었다" 몬스타엑스 첫 온라인 콘서트, 코로나19도 막지못한 몬베베♥(종합) ["We tore up the stage" Monsta X's first online concert, Monbebe♥ couldn't stop COVID-19 (Comprehensive)]. Newsen (in Korean). Archived from the original on September 27, 2020. Retrieved August 9, 2020 – via Daum.
^Jeong, Hee-yeon (September 15, 2020). [단독] 몬스타엑스 컴백..반년 만에 새 앨범 발표 [[Exclusive] Monsta X comeback.. Releasing a new album for the first time in half a year]. Sports Dong-a (in Korean). Archived from the original on September 16, 2020. Retrieved September 14, 2020 – via Daum.
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^Gong, Mi-na (May 1, 2021). 몬스타엑스, 6월 컴백..가요계 재접수 나선다 [Monsta X makes a comeback in June.. The music industry will re-enter]. Star News (in Korean). Archived from the original on May 17, 2021. Retrieved May 1, 2021.
^Jung, Ji-hyun (May 3, 2021). 몬스타엑스 셔누, 건강 문제로 활동 중단…"당분간 5인 체제 활동" [공식] [MONSTA X's Shownu suspends activities due to health issues... "Activities as a 5-person group for the time being" [Official]]. My Daily (in Korean). Archived from the original on May 3, 2021. Retrieved May 3, 2021 – via Naver.
^Gong, Mi-na (July 10, 2021). 몬스타엑스 셔누, 22일 입대[공식][전문] [Monsta X's Shownu to enlist on the 22nd [Official][Full text]]. Star News (in Korean). Archived from the original on July 10, 2021. Retrieved July 10, 2021 – via Naver.
^Kim, Kyung-hee (July 15, 2021). 몬스타엑스, 신곡 'KISS OR DEATH' 26일 발매 확정 [Monsta X confirms release of new song 'KISS OR DEATH' on the 26th]. iMBC (in Korean). Archived from the original on July 15, 2021. Retrieved July 15, 2021 – via Naver.
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^Park, Jae-woo (April 12, 2022). 아이돌 몬스타엑스 둘루스 방문한다 [Idol Monsta X visits Duluth]. The Korea Daily (in Korean). Archived from the original on April 24, 2022. Retrieved April 12, 2022.
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