In The Audacity to Win, author and political strategist David Plouffe describes Matthew Barzun's grassroots campaign idea as "citizen fundraisers" that drove Obama's connection with supporters.[12]
Diplomacy
The Senate Committee on Foreign Relations, chaired by Senator John Kerry, approved Barzun's nomination as Ambassador to Sweden during the week of August 3, 2009, and the nomination was confirmed on August 7. Barzun was sworn in as U.S. Ambassador to the Kingdom of Sweden on August 12, 2009, and presented his credentials to King Carl XVI Gustaf on August 21, 2009.[13] Barzun prioritized outreach and personal engagement, launching the U.S. Embassy Road Show that brings embassy personnel, resources, and exhibits out of Stockholm to smaller cities and towns.[14] In partnership with the Swedish government, he also created the Swedish American Green Alliance where Swedes and Americans share news and ideas toward a clean energy future.[15]
President Obama nominated Barzun to be the United States Ambassador to the United Kingdom in 2013.[16][17] The Senate confirmed him by unanimous consent on August 1, 2013. He presented his credentials to Queen Elizabeth II on November 27, 2013.[18] Barzun set up the Young Leaders UK (YLUK) programme whilst in office, which allowed him to communicate and speak with young people from across the United Kingdom. YLUK met with President Obama during his visit to the UK in 2016.[19] Barzun was selected by the U.S. Department of State as the winner of the 2016 Sue M. Cobb Award for Exemplary Diplomatic Service for "his passion and commitment during his tenure in London by promoting American values and ideals, and his dedication to developing the next generation of career Foreign Service Officers."[20]
In January 2017, Barzun announced that he was to leave as Ambassador before Donald Trump took office. Barzun left the UK on 18 January 2017, moving back to Kentucky. The then Deputy Chief of Mission, Lewis Lukens, then succeeded Barzun as Chargé d'affaires pending the appointment of a new ambassador.[1][21] Upon his return to the United States, he received the Marshall Medal from the Marshall Aid Commemoration Commission created by the British Parliament for his dedication to strengthening U.S. and British relations.[22] And he serves on the board of the National Constitution Center.[23]
The Power of Giving Away Power
On June 1, 2021, Penguin Random House (Optimism Press) published Barzun's book The Power of Giving Away Power: How the Best Leaders Learn to Let Go. The leadership book describes how to create a culture of collaboration by adopting the habits and behaviors of interdependence.[24] Leaders profiled include Mary Parker Follett, John Gilbert Winant, Dee Hock, and Jane Jacobs.[25]
Media
Barzun co-founded Tortoise Media in 2018 with James Harding and Katie Vanneck-Smith.[26] As of January 2021, the outlet had nearly 50,000 paid-for subscribers[27] Also in 2018, Barzun acquired Louisville Magazine[28] and is the magazine's publisher.[29]
His younger brother, Charles Barzun, is a tenured professor of law at the University of Virginia School of Law. His older sister, Mariana Barzun, is Executive Director of the Office of Philanthropy in the Mayor's Office in Louisville, KY.
