Mass media in India consists of several different means of communication: television, radio, internet, cinema, newspapers and magazines. Indian media was active since the late 18th century; the print media started in India as early as 1780. Radio broadcasting began in 1927.[1][2] Today much of the media is controlled by large, corporations, which reap revenue from advertising, subscriptions, and sale of copyrighted material.
India has over 500 satellite channels (more than 80 are news channels) and 70,000 newspapers, the biggest newspaper market in the world with over 100 million copies sold each day.[3]
The French NGO Reporters Without Borders compiles and publishes an annual ranking of countries based upon the organisation's assessment of its Press Freedom Index. In its 2023 downgraded India by 11 points to 161st level out of 180 countries. Indian media freedom now stands below Afghanistan, Somalia and Columbia. It stated its reason saying "The violence against journalists, the politically partisan media and the concentration of media ownership all demonstrate that press freedom is in crisis in “the world’s largest democracy”, ruled since 2014 by Prime Minister Narendra Modi, the leader of the Bharatiya Janata Party (BJP) and the embodiment of the Hindu nationalist right."[4] In 2022, India was ranked 150th, which declined from 133rd rank in 2016. It stated that this was due to Prime Minister Narendra Modi's Bharatiya Janata Party and their followers of Hindutva having greater exertion of control of the media.[5]Freedom House, a US-based NGO stated in its 2021 report that harassment of journalists increased under Modi's administration.[6] The English-language media of India are described as traditionally left-leaning liberal, which has been a point of friction recently due to an upsurge in popularity of Hindu nationalist politics.[7] According to BBC News, "A look at Indian news channels - be it English or Hindi - shows that fairly one-sided news prevails. And that side is BJP and Hindutva."[8]
Where the norms are breached and the freedom is defiled by unprofessional conduct, a way must exist to check and control it. But control by the government or official authorities may prove destructive of this freedom. Therefore, the best way is to let the peers of the profession, assisted by a few discerning laymen, regulate it through a properly structured, representative, and impartial machinery. Hence, the Press Council of India was established.[10]
Overview
The traditional print media, but also the television media, are largely family-owned and often partake in self-censorship, primarily due to political ties by the owner and the establishment. However, the new media are generally more professional and corporate-owned, though these, too, have been acquired or affiliated with established figures. At the same time, the Indian media, viewed as "feisty," have also not reported on issues of the media itself.[11]
Even after independence from Britain in 1947, the English-language papers were prominent due to a number of reasons. The telegraphic circuits of news agencies used the Roman Alphabet and the Morse code, giving the English press an advantage in speed. The speed of typesetting was also much slower in Indian languages because of the Diacritics. Also, the press largely relied on advertisements of imported goods for revenue, and the foreign advertisers naturally preferred English-language media. The language of the administration had also remained English.[16]
In terms of readership, Dainik Jagran is the most popular Hindi daily with a total readership (TR) of 70,377,000, according to IRS Q1 2019. Dainik Bhaskar is the second most popular with a total readership of 51,405,000. Amar Ujala with a TR of 47,645,000, Rajasthan Patrika with a TR of 18,036,000 and Prabhat Khabar with a TR of 14,102,000 are placed at the next three positions. The total readership of the top 10 Hindi dailies is estimated at 188.68 million, nearly five times that of the top 10 English dailies that have a 38.76 million total readership.[18]
In the 1950s, 214 daily newspapers were published in the country.[12] Out of these, 44 were English language dailies while the rest were published in various regional and national languages.[12] This number rose to 3,805 dailies in 1993 with the total number of newspapers published in the country having reached 35,595.[12]
The Dispatch (Jammu and Kashmir) currently, operates from Jammu and Kashmir and covers all the happening in the Northern States of India focusing on Kashmir.[19]
Newspaper sales in the country increased by 11.22% in 2007.[20] By 2007, 62 of the world's best selling newspaper dailies were published in China, Japan, and India.[20] India consumed 99 million newspaper copies as of 2007—making it the second largest market in the world for newspapers.[20]
Radio broadcasting was initiated in 1927 but became a state responsibility only in 1930.[21] In 1937 it was given the name All India Radio and since 1957 it has been called Akashvani.[21] Limited duration of television programming began in 1959, and complete broadcasting followed in 1965.[21] The Ministry of Information and Broadcasting owned and maintained the audio-visual apparatus—including the television channel Doordarshan—in the country prior to the economic reforms of 1991.[22]
Following the economic reforms satellite television channels from around the world—including the BBC, CNN, CNBC, and other foreign television channels gained a foothold in the country.[23] 47 million households with television sets emerged in 1993, which was also the year when Rupert Murdoch entered the Indian market.[24]Satellite and cable television soon gained a foothold.[24]Doordarshan, in turn, initiated reforms and modernisation.[24] With 1,400 television stations as of 2009, the country ranks 4th in the list of countries by number of television broadcast stations.[25]
The Indian economy underwent economic reforms in 1991, leading to a new era of globalisation and international economic integration.[29] Economic growth of over 6% annually was seen between 1993 and 2002.[29] The economic reforms were driven in part by significant the internet usage in India.[30] The new administration under Atal Bihari Vajpayee which placed the development of Information technology among its top five priorities— formed the Indian National Task Force on Information Technology and Software Development.[31] Internet gained a foothold in India by 1998.[26] India had a total of 100 million Internet users—comprising 8.5% of the country's population—by 2010.[32]
India had a total of 34 million fixed lines in use by 2011.[33] In the fixed line arena, BSNL and MTNL are the incumbents in their respective areas of operation and continue to enjoy the dominant service provider status in the domain of fixed line services.[34]BSNL controls 79% of fixed line share in the country.[34]
In the mobile telephony sector, Bharti Airtel controls 24.3% subscriber base followed by Reliance Communications with 18.9%, Vodafone with 18.8%, BSNL] with 12.7% subscriber base as of June 2009.[34] India had a total of 880 million mobile phone connections by 2011.[35] Total fixed-line and wireless subscribers reached 688 million as of August 2010.[36]
The history of film in India begins with the screening of Auguste and Louis Lumière moving pictures in Bombay during the July 1895.[37]Raja Harishchandra, a full-length feature film, was initiated in 1912 and completed later.[37]Alam Ara (released 14 March 1931), directed by Ardeshir Irani, was the first Indian movie with dialogues.[38]
Indian films were soon being followed throughout Southeast Asia and the Middle East—where modest dressing and subdued sexuality of these films was found to be acceptable to the sensibilities of the audience belonging to the various Islamic countries of the region.[39] As cinema as a medium gained popularity in the country as many as 1,000 films in various languages of India were produced annually.[39]Hollywood also gained a foothold in India with special effects films such as Jurassic Park (1993) and Speed (1994) being specially appreciated by the local audiences.[39] Expatriates throughout the United Kingdom and in the United States continued to give rise to an international audiences to Indian movies, which, according to The Encyclopædia Britannica (2008) entry on Bollywood, "continued to be formulaic story lines, expertly choreographed fight scenes, spectacular song-and-dance routines, emotion-charged melodrama, and larger-than-life heroes".[40] Present-day India produces the most films of any country in the world.[41] Major media investors in the country are production houses such as Yash Raj Films, Dharma Productions, Aamir Khan Productions, Disney India and Reliance Entertainment. Most of these productions are funded by investors since there are limited banking and credit facilities maturity in India for the motion picture industry. Many international corporations, such as Disney (formerly UTV) and Viacom (Network18 Studios) have entered the nation's media industry on a large scale.
Digital media is opening up to paywalls and other subscription based models. However a majority of readers still do not pay for the content they read, causing the media houses to rely on other means of funding.[42]
"In my case, my ideology, if I must confess to one, is that of the preservation of diversity. As a funder, I am willing to support individuals and institutions that are demonstrably committed to the largest public interest, that demonstrate high integrity and clarity of thought [...] I am quite okay with differing points of view. That’s why I can comfortably fund a somewhat 'right-wing' think tank, even as I fund something 'left-wing' like EPW. This is important to explain, because, in my understanding, I am true to a higher ideology, which is freedom of expression, freedom of the press."
Some sections of Indian media, controlled by businessmen, Politicians, and government bureaucrats, are facing criticism for biased, motivated reporting, behave like one party owned or governing party owned and selective presentation. After the devastating earthquake in Nepal on 25 April 2015, in spite of India helping, tweets from Nepal trended effectively saying, "Go home, Indian media".[53] Disturbed by corruption, Delhi chief Minister Arvind Kejriwal suggested on 3 May 2015 to have a public trial of Indian media.[54][55][56] On 8 May 2015, the then I & B Minister, Arun Jaitley echoed a similar rhetoric saying that there was a, "flood of channels but dearth of facts".[57][58] Of late, a lot of mainstream media channels have been accused of printing and telecasting unverified and biased news which they retracted later. In a few instances content from Twitter's parody accounts were cited as a source. Indian mainstream media has often been accused of showing sensationalized news items.[59] In March 2018, the then Chief Justice of IndiaDipak Misra said that, "journalists cannot write anything they imagine and behave as if they are sitting in some pulpit".[60]Godi media is a pejorative term coined & popularised by former NDTV journalist Ravish Kumar referring to the sensationalist and biased Indian mainstream media which supports the ruling party of India.
Chief Justice of India N. V. Ramana criticized Indian media in a speech in July 2022 accusing the media of running Kangaroo courts and running agenda driven debates without any accountability, which he thinks is bad for democracy.[61]
A report by Oxfam and Newslaundry found out that employees from general category constitute around 90% of leadership positions in the Indian media, which means that the marginalized communities like Dalits, Adivasis and Bahujans do not have adequate representation.[62]
Desai, Ashok V. (2006), "Information and other Technology Development", Encyclopaedia of India (vol. 2) edited by Stanley Wolpert, pp. 269–273, Thomson Gale, ISBN0-684-31351-0.
Wolcott, P. & Goodman, S. E. (2003), Global Diffusion of the Internet – I India: Is the Elephant Learning to Dance?, Communications of the Association for Information Systems, 11: 560–646.
Further reading
Malone, David M., C. Raja Mohan, and Srinath Raghavan, eds. The Oxford handbook of Indian foreign policy (2015)excerpt pp 259–270.
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