The party launched the newspaper on 21 March 2015 as a counterpart to their Andhra Pradesh-based newspaper Prajasakti after the formation of Telangana the year prior. A ceremony was held t mark the launch with various political figures from "all political parties" in attendance.[1][2] The paper recorded a drop of 67% in government advertising fees from the Telangana state government, a major source of newspaper funds, from 2016 to 2018.[3]
