Rembrandt Harmenszoon van Rijn (1606–1669) is one of the most famous artists in history.[1][2]
The following is a list of things named after Rembrandt.
Paul Solman (2006): "[Rembrandt] the most famous brand name in western art. In America alone it graces toothpaste, bracelet charms, restaurant and bars, countertops and of course the town of Rembrandt, Iowa just halfway around the world from the Rembrandt Hotel in Bangkok, Thailand."
Stephanie Dickey (2006): "One thing that really surprises me is the extent to which Rembrandt exists as a phenomenon in pop culture. You have this musical group call the Rembrandts, who wrote the theme song to Friends—"I'll Be There For You." There are Rembrandt restaurants, Rembrandt hotels, art supplies and other things that are more obvious. But then there's Rembrandt toothpaste. Why on Earth would somebody name a toothpaste after this artist who's known for his really dark tonalities? It doesn't make a lot of sense. But I think it's because his name has become synonymous with quality. It's even a verb—there's a term in underworld slang, "to be Rembrandted," which means to be framed for a crime. And people in the cinema world use it to mean pictorial effects that are overdone. He's just everywhere, and people who don't know anything, who wouldn't recognize a Rembrandt painting if they tripped over it, you say the name Rembrandt and they already know that this is a great artist. He's become a synonym for greatness."
Algis Valiunas (2006): "Alongside Leonardo and Michelangelo, Rembrandt is one of the three most famous artists ever, with whom the public is on a first-name basis; and the name Rembrandt has lent the cachet of greatness and the grace of familiarity to sell everything from kitchen countertops to whitening toothpaste to fancy hotels in Bangkok and Knightsbridge."
In The Film Daily's biographical sketches of directors (July 1, 1928), DeMille was already being credited with "the first developments in lighting and photography." While shooting The Warrens of Virginia (1915), DeMille had experimented with lighting instruments borrowed from a Los Angeles Opera House. When business partner Sam Goldwyn saw a scene in which only half an actor's face was illuminated, he feared the exhibitors would pay only half the price for the picture. DeMille remonstrated that it was Rembrandt lighting. "Sam's reply was jubilant with relief," recalled DeMille. "For Rembrandt lighting the exhibitors would pay double!"