Pampers & Pampers Kandoo and Luvs disposable diapers and moist towelettes. The 2014 Financial Report lists Pampers as Procter & Gamble's largest brand.[5]
Fairy (known as Dreft in the Netherlands and Yes in Sweden and Norway) dishwashing liquid, toilet soap, household soap, laundry detergent and dishwasher detergent
Cinch all-purpose glass and surface cleaner, was sold to Shansby Group, a San Francisco investment firm, later acquired by Prestige Brands.
Clairol, formerly a personal products division of Procter & Gamble making hair coloring, hair spray, shampoo, hair conditioner, and styling products, sold to Coty on October 1, 2016
Noxzema skin cream and beauty products line sold to Alberto-Culver in 2008 (since owned by Unilever)
Oxydol sold to Redox Brands in 2000; Oxydol was P&G's first popular laundry soap, then later became a laundry detergent after Tide was introduced in 1946.
Perla laundry bar soap (Philippines), sold to SCPG Asia-Pacific Inc. in 2016
Pert Plus was sold to Innovative Brands, LLC in July 2006.
Pur, brand of water filtration products. The brand was acquired from Recovery Engineering, Inc. in 1999 for approximately US$213 million. P&G sold Pur to Helen of Troy in January 2012 for an undisclosed amount.[20]
Royale (Canada) brand of toilet paper. The original product was merged into the Charmin brand; Irving Tissue then acquired the trademark and re-introduced the brand on its own products.
Salvo brand of detergent tablets which was sold from around 1958 up to circa February 8, 1974-1978[21][22]
Wondra brand of hand lotion sold from 1976 to 1989.
Zest deodorant body bar and body washes sold to High Ridge Brands Co. on January 4, 2011[25]
Discontinued brands
Brands owned by Procter & Gamble in the past, but since phased out:
Banner, Summit, and White Cloud toilet tissues were merged with the company's best known bathroom tissue, Charmin. White Cloud was sold exclusively in Walmart stores in the U.S. before Kruger Products took over the brand and, with Walmart focusing on other brands, sold it in other stores[26]
Big Top, brand of peanut butter before Jif made its debut.
Blossom, facial soap
Bonus, brand of laundry detergent that had children's books or towels in every box; sold from 1940s to 1977.
Citrus Hill, orange juice drink sold from 1983 to 1992
Drene (a.k.a. Special Drene, Royal Drene), liquid shampoo. First shampoo made from synthetic detergent.
Duz, powdered laundry soap and later, a powdered laundry detergent which had glassware and plates in each box; sold from 1920s to 1980.
Fit, fruit and vegetable rinse, sold in the Philippines from 1998 to 2000.
Fling, disposable dishcloth brand.
Fluffo, golden yellow shortening sold mid-1950s to early 1960s.
Fresco bath soap
Gleem, toothpaste last made in 2014. Procter and Gamble plans to sell the Gleem formulation under the brand name Crest Fresh and White.
Hidden Magic, hair spray.
High Point instant decaffeinated coffee, which had Lauren Bacall in its commercials; produced from 1974 to 1986.
Monchel, beauty soap
Nutri Delight, an instant orange juice drink, sold in the Philippines from 1999 to 2000.
OK, economy bar and packaged laundry soap.
Rely, super-absorbent tampons in production from 1976 to 1980. It was pulled off the market during the TSS crisis of the early 1980s.
Salvo, first concentrated tablet laundry detergent, which was discontinued c. February 8, 1974; later a dish detergent (sold in the U.S. 2004-2005; it is still sold in Latin America)
Shasta, cream shampoo sold late 1940s-mid-1950s.
Solo, liquid laundry detergent with fabric softener that was later merged into the Bold brand, and sold from 1979 to 1990.
Star Soap and Star Naphtha Soap Chips
Stardust, dry chlorine bleach (extensively test-marketed during the 1960s)
Sunshine Margarine
Swash, a range of laundry products and later a laundry appliance[27][28]
Teel, liquid dentifrice sold late 1930s to late 1940s.[29]
Tempo, brand of dry wipes, produced from 2000 to 2010.
Tender Leaf, tea brand sold from 1940s to 1975.
Thrill, dishwashing liquid last made in 1973
Torengos, stackable, triangular-shaped, corn-based snack chip sold from 2001[30][31] to 2003
Wondra lotion for dry skin. There were many formulas. (The first major brand to use "silicones") Sold from 1976 to 1989.[citation needed]
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