Ambi Pur

Ambi Pur

Product type	Air freshener
Owner	Procter & Gamble
Country	Spain
Introduced	1958; 66 years ago (1958)
Markets	Worldwide
Previous owners	Sara Lee Corporation

Ambi Pur is a Spanish brand of air freshener owned by Procter & Gamble. It was first introduced in 1958, in Spain, and is now sold worldwide.^[1][2]

History

Ambi Pur's first product was launched in 1958^[1] in Spain by Cruz Verde.^[2]

In 1984, Sara Lee Corporation acquired Cruz Verde.^[3] It was the first brand to launch a plug-in liquid air freshener.^[1]

On 11 December 2009, Procter & Gamble announced it would acquire Ambi Pur air care business from Sara Lee Corporation for €320 million.^[4]

References

1. "Ambi Pur Fact Sheet" (PDF). Procter & Gamble. Retrieved 2018-10-26.
2. "How did Ambi-Pur start and grow?". Open-Senses. 2011-04-30. Archived from the original on 2018-10-26. Retrieved 2018-10-25.
3. Maté, Vital (2010-04-04). "Sara Lee se bate en retirada" [Sara Lee retreats]. El País. Retrieved 2018-10-26.
4. "Procter & Gamble Acquires Ambi Pur". Procter & Gamble. 2009-12-11. Archived from the original on 2019-05-02. Retrieved 2018-10-26.