German fashion designer
Leyla Piedayesh |
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| Born | 1970 (age 54–55)
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| Occupation | Fashion designer |
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| Known for | Lala Berlin label |
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| Website | lalaberlin.com |
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Leyla Piedayesh (born 1970) is an Iranian-born German fashion designer. She is the founder of the Lala Berlin fashion label.
Career
Piedayesh founded Lala Berlin in 2004, originally as a knitwear brand. The line expanded to include a full range of fashion for women, including accessories and knit jackets.[1] The first boutique shop was opened in 2006.
In 2007, the label was nominated for the New Generation Award at Mercedes-Benz Fashion Week.[2][3] Piedayesh's designs are now available globally in more than 60 stores.[4] Her lala Berlin company is 100% female.[2] Piedayesh has shown Lala Berlin several times during Copenhagen Fashion Week.[5]
Before becoming a full-time designer, Piedayesh was an editor of the Designerama television segment for MTV Berlin.[4]
In 2015, she was a judge of the Designer Nest Awards during Copenhagen fashion week.[6]
In 2017, as part of International Women's Day, Barbie honored 17 contemporary and historical female role models. Piedayesh became the first German to have a Barbie created in her image.[7]
Personal life
She was born in Teheran.[8]
References
