Krool Toys was founded in 2020 by Stefan Cohen and Tia Chinai. Originally concentrating on music marketing campaigns by creating custom video games, toys and other collectables for musicians, they have expanded to working with multinational fast food retailers, fashion brands, as well as releasing their own collection of branded merchandise.[8][9][2]
Tariq Hassan, chief marketing and customer experience officer at McDonald's,[14] stated that "Grimace is the perfect lovable icon to have McDonald's meet our fans at the intersection of nostalgia and culture."[4]
In Grimace's Birthday, the player controls Grimace as they skate through playplace tunnels, grind on handrails, balance on telephone wires, and float over the New York City skyline to find his pals Hamburglar, Birdie the Early Bird, and the McNugget Buddies.
Its popularity led to people figuring out a way to put the game on physical hardware, making their own label and box art, sharing it with their friends and online communities, starting new Discord communities just surrounding the game, and porting the game to other consoles like the Nintendo DS, Steam Deck and PSP.[15][16][17][18]
References
^Einhorn, Joseph (2022-09-22). "Krool Intentions". orbit. Retrieved 2023-06-30.