The film centers on activist Robert Hunter and his part in the creation of Greenpeace, which is structured by the five rules of engagement from Hunter's writings.
The documentary first premiered at the 2015 Sundance Film Festival, winning the World Cinema Documentary Special Jury Award for Editing and the Candescent Award.[2][3] A first trailer was released on July 30, 2015.[4]
On September 9, 2015, Picturehouse screened the documentary in 120 U.K. and 70 U.S. cinemas, (presented with Fathom Events stateside), followed by a satellite Q&A with Rothwell, fashion designer and Greenpeace supporter Vivienne Westwood and daughter of the first president of Greenpeace, Emily Hunter.[5]
Reception
The film received positive reviews. The review aggregator website Rotten Tomatoes reported an 86% approval rating, with a rating average of 8/10.
Dennis Harvey praised the film in Variety noting, "The goldmine of 16mm color footage, whose propagandic value participants were quite cognizant of at the time, is in mint condition, showing the excitement and fun of the movement in its earliest days."[6] Kate Taylor from The Globe and Mail gave the film 3 out of 4 stars, adding that "Whatever you think of Greenpeace's less well-considered antics over the years, How to Change the World is a compelling story of one environmentalist's remarkable combination of prescience, grit and timing."[7]The Toronto Star wrote "Almost a "found footage" movie, it makes excellent use of 1,500 archived 16 mm reels supplemented with fresh interviews and some animation."[8]
Accolades
The film has received various accolades such as those listed below.[9]