On April 28, 2021, HC Ajoie defeated EHC Kloten in game 6 of the Swiss League (SL) final and won the series 4–2 to be crowned SL champion. As a result, the team gained automatic promotion to the National League for the 2021/22 season.
On July 28, 2021, the team revealed its new logo featuring three stars to honor their three SL titles.[2]