Many grand names were proposed for the bridge but it was eventually named after the relatively small George Street on the western bank of the River Usk.
Planning
Originally the bridge was planned to be six lanes wide, but with the M4 motorway Usk bridge already planned further upstream it was reduced to four lanes.
Continuing developments
On completion, the A48 route was diverted over the new bridge, making it the preferred route for through traffic. However, in 2004 the new City Bridge on the Southern Distributor Road further downstream became the preferred route and assumed the route number.