The event marked the beginning of a partnership with New Japan Pro Wrestling, with Kushida set to appear at the event.[1] The event also featured the MLW in-ring debut of Matt Cardona on the live broadcast, who was announced to be signed with the promotion at Never Say Never in July.
Production
Background
MLW Fury Road was first held in 2018 as a television taping for MLW's weekly program, Fusion, with the second event airing as a special live episode on June 1, 2019.
On May 2, 2023, a new partnership between MLW and FITE was announced, in-which the promotion would produce live events for FITE+ subscribers. MLW would subsequently announce four upcoming FITE+ specials on July 8, 2023, with Fury Road announced to be taking place on September 3 from the 2300 Arena in Philadelphia, Pennsylvania.[2]
Storylines
The card consisted of matches that resulted from scripted storylines, where wrestlers portray villains, heroes, or less distinguishable characters in scripted events that built tension and culminated in a wrestling match or series of matches, with results predetermined by MLW's writers. Storylines were played out on MLW's television programs, Underground Wrestling and Fusion, and the league's social media platforms.[3]
At Never Say Never, the first two rounds of the 2023 MLW Open Draft were held, with Kevin Blackwood and Matt Cardona being drafted. Both men would later be announced to be making their MLW debuts at Fury Road.[4][5]
On the July 20 episode of Fusion, Mister Saint Laurent, Cardona's new manager, was attacked by Mance Warner, in-retaliation for Laurent's betrayal of his former charge Microman.[6] The following week, Laurent challenged Warner to a match at Fury Road on Cardona's behalf, which Warner accepted. The match was later made official on August 1 as a No Holds BarredKiss My Foot match.[7] Additionally, on August 9, MLW announced the debut of Laurent's new talk show, "Sessions by Saint Laurant," with a mystery guest to be revealed at Fury Road.[8]
On the August 24 episode of Fusion, MLW announced a new partnership with New Japan Pro Wrestling. As part of this partnership, an inter-promotional match between Tony Deppen and New Japan representative KUSHIDA will take place at Fury Road.[1]
Through MLW's "Open Door Policy", Japanese star Maki Itoh will also be appearing at Fury Road.[9]