Florat

Florat
Background information
Birth name	Florat Qerimi[1][nb 1]
Born	(1997-07-30) 30 July 1997 (age 27) Muri, Aargau, Switzerland
Genres	Hip hop
Occupation(s)	Rapper, producer
Labels	MRM

Florat Qerimi (born 30 July 1997), known professionally as Florat, is a Swiss-Albanian rapper and producer.^[1] He is the co-founder of the hip hop group and label MRM.^[1][3][4]

Early life

Florat Qerimi was born on 30 July 1997 in Muri, Aargau, Switzerland. He is of Kosovar Albanian descent.^[1][2] His grandfather went to work in Switzerland in 1971, and took his family with him in 1990. Florat was born and raised in a tough neighborhood in Zürich. However, he managed to avoid trouble and soon became interested in football and martial arts.^[1]

Career

Florat's interest in hip-hop music began by listening to hip-hop artists such as Tupac Shakur and 50 Cent, and later R&B artists such as Chris Brown. He started to experiment with rhyming and rapping with his friends, with whom he would establish his record label MRM (an acronym for MoreMoney). Later, they set up a recording studio in a basement of one of the apartment blocks nearby where they recorded their first songs, "Vi me Benzo" and "Komm mit", which were produced by DJ A-Boom (who had previously worked with Kosovo-Albanian singers Noizy and Era Istrefi).^[1] "Vi me Benzo" and "Komm mit" proved successful, achieving nearly 1 million YouTube visits each, and expanding Florat's fanbase.^[1][2]

He made his debut live appearance on 8 June 2019 in a public event held Oberhausen, Germany. In this event, which was organized by the FC Prishtina ultras Plisat, Florat performed alongside Kosovo-Albanian rapper Tayna.^[1]

Florat's songs are played regularly by nightclubs in Kosovo and Albanian diaspora.^[1]

Discography

Singles

Year	Name	Producer(s)	Release date
2018	Lej	Rzon, Salvy	23 December 2018
2019	Vi me Benzo	DJ A-Boom	28 March 2019
2019	Komm mit	DJ A-Boom	10 June 2019
2019	Rosegold	DJ A-Boom	14 November 2019
2020	Oh Mama	DJ A-Boom, IJ	17 February 2020
2020	Ti Amo	Florat, Salvy	13 August 2020
2020	Bacardi	Florat, Salvy	10 September 2020

Notes

1. Some sources refer to his surname as "Cerimi".^[2]

References

1. • Gjokaj, Maksim (17 February 2021). "Florat Qerimi, talenti i repit shqitaro-zviceran". Bota Sot (in Albanian). Retrieved 21 February 2021.
   • "Florat Qerimi, talenti i repit shqiptaro-zviceran". gazetadirekt.com (in Albanian). 19 September 2024. Archived from the original on 26 September 2021.
2. "Florat Cerimi vjen me tri projekte muzikore unike". Epoka e Re (in Albanian). 5 December 2020. Retrieved 21 February 2021.
3. "Djemtë e MRM, Orges ft. Florat & Elbu sjellin "SH.W.A"". Intervista (in Albanian). 30 January 2021. Retrieved 21 February 2021.
4. Gjokaj, Maksim (27 January 2021). "Nesër më 28 Janar vjen super projekti nga labeli MRM". Bota Sot (in Albanian). Retrieved 21 February 2021.