Draft:Sandbox Group
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Submission declined on 13 March 2026 by RangersRus (talk).
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This draft's references do not show that the subject meets Wikipedia's criteria for inclusion for organizations and companies. The draft requires multiple published secondary sources that:
Declined by Vrxces 5 months ago.
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Submission declined on 11 March 2026 by DoubleGrazing (talk). This draft's references do not show that the subject meets Wikipedia's criteria for inclusion for organizations and companies. The draft requires multiple published secondary sources that:
Declined by DoubleGrazing 5 months ago.
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Submission declined on 11 March 2026 by Pythoncoder (talk). This draft's references do not show that the subject meets Wikipedia's criteria for inclusion for organizations and companies. The draft requires multiple published secondary sources that:
Declined by Pythoncoder 5 months ago.
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Submission declined on 10 March 2026 by OrangeWaylon (talk). This draft's references do not show that the subject meets Wikipedia's criteria for inclusion for organizations and companies. The draft requires multiple published secondary sources that:
Declined by OrangeWaylon 5 months ago.
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Submission declined on 10 March 2026 by Pythoncoder (talk). This draft reads like an advertisement. Wikipedia is an encyclopedia, not a platform for promotion or marketing. Drafts that are exclusively promotional may be deleted without notice.
Declined by Pythoncoder 5 months ago.Wikipedia articles must be written neutrally in a formal, impersonal, and dispassionate way. They should not read like a blog post, advertisement, or fan page. Rewrite the draft to remove:
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This draft's references do not show that the subject meets Wikipedia's criteria for inclusion for organizations and companies. The draft requires multiple published secondary sources that:
Declined by MCE89 5 months ago.
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Comment: A loose rule of thumb is that when an article is formatted and reads like a consecutive series of business milestones supported only by WP:ROUTINE commentary about those business milestones, it probably fails WP:NCORP. ＶＲＸＣＥＳ (talk) 05:50, 13 March 2026 (UTC)
- Comment: Routine business reporting (M&A, product launches, etc.) does not establish notability per WP:NCORP. If these are the best sources available after multiple earlier declines, then this subject may not be notable enough to justify an article. DoubleGrazing (talk) 10:32, 11 March 2026 (UTC)
- Comment: Nothing really changed since the last submission, just a couple of references being swapped out —pythoncoder (talk | contribs) 09:35, 11 March 2026 (UTC)
- Comment: In accordance with the Wikimedia Foundation's Terms of Use, I disclose that I have been paid by my employer for my contributions to this article. AllyMcDonaldAlonso (talk) 10:06, 10 March 2026 (UTC)
 | This article may incorporate text from a large language model, which is prohibited in Wikipedia articles. (August 2026) |
| Type | Private |
|---|---|
| Industry | Digital media, educational technology, gaming |
| Founded | 2015 |
| Founder | Bhav Singh |
| Headquarters | London, United Kingdom |
Area served | Worldwide |
Key people | Bhav Singh (CEO) |
| Products | Coolmath Games, PlayKids, Leiturinha, Focus |
| Website | sandboxgroup |
| Type | Private |
|---|---|
| Industry | Digital media, educational technology, gaming |
| Founded | 2015 |
| Founder | Bhav Singh |
| Headquarters | London, United Kingdom |
Area served | Worldwide |
Key people | Bhav Singh (CEO) |
| Products | Coolmath Games, PlayKids, Leiturinha, Focus |
| Website | sandboxgroup |
Sandbox Group is a global digital media and gaming company that develops learning media and interactive gaming platforms.[1][2][3][4]
Founded in 2015 by Bhav Singh, the company operates a portfolio of children's media and learning brands including Coolmath Games, PlayKids and Leiturinha.[1][2][5][6]
According to GamesBeat, Sandbox’s portfolio of digital brands reaches a peak monthly audience of more than 60 million children, families and teachers worldwide.[1]
The company's portfolio also includes the productivity and cognitive training application Focus.[7]
Overview
Sandbox operates in the children's digital learning and casual gaming sector, developing learning content, mobile applications and browser based games.[8][1]
Industry publications describe the company's strategy as building a portfolio of children's digital media platforms through acquisitions and subscription services.[2][9][10]
The company operates several children's learning and entertainment platforms including Coolmath Games, PlayKids and Leiturinha.[1][5]
Coolmath Games, one of the company's best known platforms, provides browser based casual games used by students and educators.[11]
Sandbox has also developed distribution partnerships to expand children's streaming and gaming services across digital platforms including smart TVs and streaming services.[12][13][14]
The company has additionally developed licensed learning games and children's media experiences with entertainment brands.[15]
History
Sandbox Group was founded in 2015 by Bhav Singh following leadership roles in media and education organisations.[16]
Portfolio development
Following its founding, Sandbox expanded through acquisitions of children's digital media and learning platforms.[1][2][9]
Industry publications described the strategy as assembling a portfolio of children's learning and gaming platforms across web, mobile and streaming environments.[2][1]
The company acquired several children's media and learning services including family learning websites and browser based gaming platforms.[1][6]
The acquisition of Coolmath Games expanded Sandbox’s presence in browser based casual gaming.[9][11]
Sandbox also expanded into mobile applications through acquisitions including the game developers Edujoy and Tell Me Wow.[17]
Platform expansion
During the early 2020s Sandbox expanded its children's media portfolio through the PlayKids platform and other digital learning services.[2][1][5]
The company also established distribution partnerships to expand children's streaming services across platforms including smart TVs and streaming services.[13][18][12]
Expansion into adult learning
In 2024 Sandbox launched Focus, an application designed for productivity and cognitive training for adult users.[7][19]
The launch marked the company's expansion beyond children's media into adult learning platforms.[7]
Leadership
Sandbox Group was founded by Bhav Singh, who serves as Chief Executive Officer.[16]
Singh previously held roles in media and education organisations including Paramount Global, IMG and Pearson plc.[16]
References
- ^ a b c d e f g h i "Sandbox acquires PlayKids to solidify spot in global online learning". GamesBeat. 1 February 2022. Retrieved 12 March 2026.
- ^ a b c d e f "Why Sandbox acquired PlayKids". Kidscreen. 2 February 2022. Retrieved 12 March 2026.
- ^ "Sandbox acquires Brazil's PlayKids". WorldScreen. 2 February 2022. Retrieved 12 March 2026.
- ^ "Sandbox acquires PlayKids". Broadband TV News. 2 February 2022. Retrieved 12 March 2026.
- ^ a b c "Sandbox acquires fellow kids digital education platform PlayKids". C21Media. 3 February 2022. Retrieved 12 March 2026.
- ^ a b "Sandbox becomes majority shareholder in Hopster". Broadband TV News. 29 November 2019. Retrieved 12 March 2026.
- ^ a b c "Sandbox Group Rolls Out Cognitive Training App". WorldScreen. 24 January 2024. Retrieved 12 March 2026.
- ^ "Feature: Sandbox tackles churn with new PlayKids+ app". Kidscreen. 4 October 2023. Retrieved 12 March 2026.
- ^ a b c "Singh's Sandbox gets Hopster majority". C21Media. 29 November 2019. Retrieved 12 March 2026.
- ^ "Sandbox expands kids media portfolio with PlayKids acquisition". License Global. 2022. Retrieved 12 March 2026.
- ^ a b "Poptropica moves its web version to the Coolmath Games website". Silicon Canals. Retrieved 12 March 2026.
- ^ a b "Sandbox launches PlayKids app". Advanced Television. 4 October 2023. Retrieved 12 March 2026.
- ^ a b "Pocket.watch and Sandbox Group launch kids streaming bundle on Prime Video Channels". Senal News. Retrieved 12 March 2026.
- ^ "Sandbox PlayKids app available on LG Smart TVs worldwide". Telecompaper. Retrieved 12 March 2026.
- ^ "Sandbox celebrates Smurfs' 65th year with new games app". Animation Magazine. 2023. Retrieved 12 March 2026.
- ^ a b c "Bhav Singh". BBC. Retrieved 12 March 2026.
- ^ "Sandbox acquires two mobile game makers". Kidscreen. 15 November 2021. Retrieved 12 March 2026.
- ^ "Pocket.watch teams with Sandbox Group for kids streaming bundle". WorldScreen. Retrieved 12 March 2026.
- ^ "Wister joins forces with Sandbox Group to launch Focus". Wister. Retrieved 12 March 2026.
Category:Educational technology companies Category:Digital media companies Category:Video game companies Category:Companies established in 2015 Category:International media companies
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