CorePower Yoga

CorePower Yoga
Company typePrivate
IndustryFitness
Founded2002; 23 years ago (2002)
FounderTrevor Tice
HeadquartersDenver, Colorado, U.S.
Number of locations
220 (2024)
Key people
CEO: Niki Leondakis (2020-current); Co-Founders: Brandon Cox, Tim Johnson, Dave Porter
Websitewww.corepoweryoga.com

CorePower Yoga, based in Denver, Colorado, is the largest yoga studio brand in the United States with more than 220 locations across 23 states. Founded in 2002, CorePower Yoga offers memberships, classes, and yoga teacher training. [1]

History

The first CorePower Yoga studio was opened in 2002 by founder Trevor Tice. Alongside early partners Dave Porter, Brandon Cox and Tim Johnson, Tice grew the company through private funding.[2][3] In 2008, CorePower made its first expansion outside of Colorado opening in Minneapolis, San Diego, Portland, and Chicago.[4] Tice served as Chief Executive Officer (CEO) until CorePower Yoga received an investment from the private equity firm Catterton Partners.[5] Tice stepped down as CEO following this deal in 2014.[6] Following Tice's death in 2016, his CEO successor, Eric Kufel, ran the daily operations of the company from 2017-2019.[7] In 2019, CorePower Yoga was acquired by TSG Consumer Partners.[8] Financial aspects of this deal were not disclosed.[9] In January 2020, Niki Leondakis was appointed as CEO.[10]

Memberships and studio information

Inside of a CorePower Yoga studio.

CorePower Yoga is considered to have its own yoga class style combining power yoga, ashtanga yoga, and vinyasa flow yoga.[11] Class styles range from their C2 class, hot yoga, and yoga sculpt class that uses weights and blends yoga with cardio and strength moves.[12][13][14]

Since 2018, CorePower Yoga On Demand has offered subscription based online yoga classes.[15] CorePower started offering an At Home Membership in 2020, which offers classes both pre-recorded On Demand classes and live virtual classes.[16]

CorePower StrengthX launched in 2023, its first new offering in 10 years that combines cardio, strength and HIIT-style elements.[17]

Lawsuits

In 2017, CorePower settled a class action lawsuit for $1.65 million regarding employee compensation for extra hours of work outside of the studio — CorePower did not admit liability.[18][19] In April 2019, a class action lawsuit was filed against the company by more than 2,100 employees, alleging gross underpayment of wages. This lawsuit was settled for $1.5 million — this was the fourth lawsuit around employee underpayment against the company.[20][21]

Teacher training

In addition to teaching classes, CorePower Yoga also offers yoga teacher training. 200 and 300-hour training programs are available in their “power vinyasa” style and 50-hour sessions in their "yoga sculpt" method — incorporating yoga poses and flow with cardio and weights.[22]

References

  1. ^ "About Us". www.corepoweryoga.com. Retrieved December 24, 2024.
  2. ^ "Home". We Spread Health. Retrieved December 24, 2024.
  3. ^ "Get Ready for the Starbucks of Yoga". Inc.com. Archived from the original on July 16, 2024. Retrieved December 24, 2024.
  4. ^ "What Is CorePower Yoga? About Us & Our Mission". CorePower Yoga. Retrieved November 4, 2024.
  5. ^ "Get Ready for the Starbucks of Yoga". Inc.com. Archived from the original on July 16, 2024. Retrieved December 24, 2024.
  6. ^ "Coroner's report details drunken last hours of CorePower Yoga founder Trevor Tice". The Denver Post. January 26, 2017. Retrieved November 4, 2024.
  7. ^ "New CEO takes the lead at CorePower". BusinessDen. January 15, 2016. Retrieved December 24, 2024.
  8. ^ "CorePower Yoga has a new owner". BusinessDen. March 14, 2019. Retrieved December 24, 2024.
  9. ^ "TSG Consumer Partners Acquires CorePower Yoga". TSG Consumer. Retrieved October 18, 2024.
  10. ^ "Our Team". www.corepoweryoga.com. Retrieved December 24, 2024.
  11. ^ "What is CorePower Yoga? - Definition from Yogapedia". Yogapedia. Retrieved November 4, 2024.
  12. ^ "MSN". www.msn.com. Retrieved December 24, 2024.
  13. ^ "Book It: This Workout Class Made Me Fall in Love With Yoga". Harper's BAZAAR. February 21, 2024. Retrieved December 24, 2024.
  14. ^ Colville, Charlie (February 7, 2024). "What Is CorePower Yoga? (& How To Sign Up For A Class)". Country and Town House. Retrieved December 24, 2024.
  15. ^ Daswani, Kavita (September 15, 2018). "New on-demand fitness workouts: There's no excuse for missing a sweat". Los Angeles Times. Retrieved December 24, 2024.
  16. ^ Forburger, Angie (February 26, 2021). "CorePower's yoga app brings the studio experience home". Reviewed. Retrieved November 4, 2024.
  17. ^ Ostertag, Elizabeth (January 25, 2023). "CorePower Yoga Launches CorePower Strength X, the Brand's Most Challenging Workout to Date". Athletech News. Retrieved December 24, 2024.
  18. ^ IT, Shulman Rogers (September 25, 2017). "Yoga Studios Alert - CorePower Yoga Pays $1.4M in Class-Action Lawsuit|Yoga Studios Alert - CorePower Yoga Pays $1.4M in Class-Action Lawsuit". Shulman Rogers. Retrieved October 18, 2024.
  19. ^ Hines, Alice (April 6, 2019). "Inside CorePower Yoga Teacher Training". The New York Times.
  20. ^ "CorePower, largest U.S. yoga chain, accused of underpaying instructors". CBS News. May 23, 2019. Retrieved October 2, 2019.
  21. ^ Wagner, Shannon (October 29, 2020). "Workers Say They Were Manipulated into Free Labor For National Yoga Brand". VICE. Retrieved November 8, 2024.
  22. ^ "50-Hour Yoga Sculpt Teacher Training". CorePower Yoga. Retrieved October 19, 2024.

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