Cockroach (startup)

A cockroach is a business that – from inception forward – grows gradually and progressively.^[1] It puts a specific emphasis on revenues as well as profits, and ensures a tight cost control to make its growth especially robust as far as finances are concerned.^[2] Oftentimes, these cockroaches are considered more resilient, and thus are a less risky investment than "unicorns".^[3][4][5][6]

References

1. "Forget unicorns — investors are looking for 'cockroach' startups now". Business Insider. Retrieved 2017-09-18.
2. "Is 'Slow and Steady' the New Mantra for Startups to Succeed?". iamwire. 2017-06-05. Retrieved 2017-09-18.
3. "Cockroach vs unicorn: Investors looking for startups that can survive anything". The Economic Times. 2016-04-17. Retrieved 2017-09-18.
4. Subrahmanya, M H Bala (2017). "Comparing the Entrepreneurial Ecosystems for Technology Startups in Bangalore and Hyderabad, India". Technology Innovation Management Review. 7 (7). ISSN 1927-0321.
5. Ross, Sean (2016-09-17). "Is Venture Capital Slowing in the U.S.?". Investopedia. Retrieved 2017-09-18.
6. Stausholm, Michael (2016-09-30). "Is Your Business a Cockroach or a Unicorn?". Huffington Post. Retrieved 2018-06-01.