Established in the early 1970s when Uruguay was still dominated by statism, Búsqueda sought to advocate for economic liberalism. One of its foremost journalists was Ramón Díaz.
It has national coverage and is printed on white tabloid paper; only advertisements are coloured. Búsqueda used to feature only political and economic news, but culture, science, health, humour and sports sections were added later. Since 2000, a women's magazine named Galería has been sold together with Búsqueda.