Bernstein began working in software and technology in 2001. In 2003, he co-founded and was executive vice president of Echo Networks, Inc., a digital media company funded by large retailers including Best Buy and Virgin.[12] In 2004, Bernstein served as senior vice president for Virgin Digital, a US based subsidiary of Richard Branson's Virgin Group, Ltd. In 2006, Bernstein co-founded North Venture Partners, an Oakland, California-based business incubator.[13][14] In 2009, Bernstein partnered with Jim Kovach, Huntington Willard, and Pete Koch to found Athleticode, a genetic testing company based in Oakland, California.[15][16] That same year, Bernstein completed the executive education program on entrepreneurship at Harvard Business School. In 2010, he served as interim president for Athleticode, a genetic testing company based in Oakland, California. That same year, Bernstein co-founded North Social, a marketing software company which was acquired by Vocus, Inc. in February 2011.[17] In 2012, Bernstein received the Technology Award from the Oakland Digital Arts and Literacy Center. In 2012, Bernstein was listed as one of the most successful professional athlete entrepreneurs by Inc. Magazine, CNBC, and The Huffington Post.[1]
Personal life
Alex Bernstein married Patricia Haupt in June 2000. Bernstein resides in the San Francisco Bay Area. Bernstein has served as a vice president for the NFL Retired Players Association of Northern California.