In 2011, Crown Royal announced that they would move their sponsorship from Richmond International Raceway to Indianapolis to rename the Brickyard 400 to Crown Royal "Your Hero's Name Goes Here" 400 at the Brickyard.[9] Once the naming rights contest concluded, Curtiss Shaver, a firefighter from Troy, Alabama, was announced the winner, making the official race name for the 2012 race, the Crown Royal Curtiss Shaver 400 at the Brickyard.[10]
Indianapolis Motor Speedway also made changes to the garages in 2012 as part of the new format of having both a first and second tier series race at the Speedway. For the first time, the top 35 Cup teams would no longer use the traditional Gasoline Alley garages. Instead, the top teams in points would be parked in the "new" garages located on pit road used first for Formula One and later for MotoGP. NASCAR Inspection would be held in the pitside garages, and lower teams and the Nationwide Series (racing for the first time at Indianapolis) will use Gasoline Alley.[11]
Two practice sessions were held before the race on July 28, 2012. The first session was 60 minutes long, while the second was 110 minutes.[12]Kasey Kahne was quickest with a time of 48.563 seconds in the first session, 0.478 faster than Mark Martin.[13]Jeff Gordon was third quickest, followed by Johnson, Keselowski, and Menard. Earnhardt Jr. was seventh, still within a second of Kahne's time.[13] In the second and final practice session, Biffle was quickest with a time of 49.587 seconds.[14]Carl Edwards, with a time of 49.660, was second quickest, ahead of Joey Logano, Kahne, and Kenseth.[14] Johnson, Regan Smith, Gordon, Jeff Burton, and Hamlin completed the first ten positions.[14]
Forty-six cars were entered for qualifying, but only forty-three could qualify for the race because of NASCAR's qualifying procedure.[15] Hamlin clinched his first pole position at Indianapolis Motor Speedway, with a time of 49.244 seconds.[16] He was joined on the front row of the grid by Edwards.[16] Logano qualified third, Aric Almirola took fourth, and Biffle started fifth.[16] Johnson, Kyle Busch, Menard, Gordon and Kenseth rounded out the top ten. The drivers that failed to qualify for the race were Reed Sorenson, Joe Nemechek, Michael McDowell.[16] McDowell's time was disallowed after his car failed inspection; Mike Bliss was awarded a spot in the field.[17]
Once the qualifying session had concluded, Hamlin stated, "We knew this was the turning point of the season. From Indy until Richmond is when you start seeing who's going to fight for a championship. Everyone's got their Chase cars prepared, bringing them to the track, and that's when you want to start running good. Every year with six to seven races before the Chase, we start running all out to see where we stack up against the field. If this is any indication, we hope it's 2010 all over with except the ending."[18]
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