Whip It premiered at the Toronto International Film Festival on September 13, 2009 and was theatrically released in the United States on October 2, by Fox Searchlight Pictures. The film received generally positive reviews from critics, but was a box office disappointment, grossing $16.6 million worldwide against its $15 million budget.[3]Whip It was released on DVD and Blu-ray on January 26, 2010 by 20th Century Fox Home Entertainment.
Plot
Bliss Cavendar is a teenager in the small town of Bodeen, Texas. She has lost interest in the beauty pageants her mother, former beauty queen Brooke, pressures her to win.
While shopping in Austin with her mother, Bliss is intrigued by three roller derby team members she encounters. She and her friend Pash attend a roller derby bout where they see the "Holy Rollers" defeat the "Hurl Scouts". Bliss lies about her age and tries out for the Hurl Scouts, who give her the derby name "Babe Ruthless", and she becomes friendly with teammates "Maggie Mayhem", "Bloody Holly" and "Smashley Simpson". The Hurl Scouts, while enthusiastic and close knit, rarely win, but chant, "We're number two!" after losing a match, to the frustration of their coach, Razor.
"Iron Maven" of the Holy Rollers resents Bliss's talent and youth. Bliss soon realizes she needs to be merciless in roller derby, which also changes other aspects of her life. She stands up to a bully at school and starts dating a lanky musician named Oliver, to whom she loses her virginity before he leaves on a tour, taking a T-shirt Bliss gave him to remember her by, in exchange for his jacket.
The Hurl Scouts continue to lose. Razor convinces them to change their ways after paying their rivals to use one of his plays against them, showing them how much better they could be. The team begins rising in the ranks, soon heading for a championship match against the Holy Rollers.
Bliss's parents discover her involvement in roller derby when Pash is arrested at the arena for underage drinking. Pash is furious with Bliss for leaving her alone, which led to her arrest. When Bliss's parents demand she give up roller derby, she runs away from home and stays with Maggie, discovering she has a young son. Maggie gives Bliss perspective on the difficulties of being a parent.
Bliss sees a picture of Oliver on social media with another girl, who is wearing her t-shirt. Heartbroken, she goes home to her mother, who comforts her. Bliss gives up roller derby and resumes her pageant career so as not to hurt her family or friends any further, and reconciles with Pash.
On the day of the pageant, which is the same day as the roller derby championship, Bliss's father convinces his wife to let Bliss abandon the pageant and go join the Hurl Scouts in their championship game.
Before the game begins, Bliss is approached by Oliver, who denies cheating on her, but she dumps him anyway for never calling her while he was away. The Hurl Scouts narrowly lose the championship match to the Holy Rollers, but they still happily come together and chant, "We're number two!" She and Iron Maven come to a mutual respect. Bliss's mother is still not entirely supportive of roller derby, but accepts that Bliss now knows what makes her happy and is charting her own course in life.
Whip It was theatrically released on October 2, 2009 in the United States. Fox Searchlight Pictures distributed the film to 1,721 screens in the United States.[2]
Premiere
The world premiere of the film was held at the 2009 Toronto International Film Festival in Toronto, Ontario, Canada.[9] The majority of the film's main cast attended the premiere. As part of the festivities, members of local league Toronto Roller Derby held an exhibition bout at Yonge Dundas Square in downtown Toronto.[9] Toronto Roller Derby skaters, like those in other cities with major roller derby leagues, also helped promote the film in advance of the screening by wearing costumes from the film and skating around town and performing stunts while handing out flyers and giveaway items. Toronto Roller Derby credits their luck in being able to skate at the festival for helping expand their fanbase as well as their skater rosters.[10]
Critical reception for Whip It was generally positive. As of September 2023[update], the film holds an 85% approval rating on Rotten Tomatoes, based on 193 reviews with an average score of 7/10. The website's critics consensus reads: "While made from overly familiar ingredients, Drew Barrymore's directorial debut has enough charm, energy, and good-natured humor to transcend its many clichés".[11]Metacritic calculated an average score of 68, based on 32 reviews, indicating "generally favorable reviews".[12]
A. O. Scott called the film "predictable", but said "You might, nonetheless, want to see this movie, even—or maybe especially—if you have seen Billy Elliot or Bend It Like Beckham. Familiarity is not always a bad thing, and if the script, by Shauna Cross, piles sports movie and coming-of-age touchstones into a veritable cairn of clichés, the cast shows enough agility and conviction to make them seem almost fresh."[13]Roger Ebert said it's a "coming-together of two free spirits, Drew Barrymore and [Elliot] Page, and while it may not reflect the kind of female empowerment Gloria Steinem had in mind, it has guts, charm, and a black-and-blue sweetness."[14] According to the Miami Herald, "Whip It is completely predictable from the first frame. It also is ridiculously, utterly entertaining. Drew Barrymore's smashing directorial debut harkens back to an era in which Hollywood studio pictures could still move and enthrall the audience while plying in hoary cliches."[15]
Box office
Whip It was financially unsuccessful.[3][16][17] Initial studio estimates showed Whip It in a tie for #6 in its opening weekend, tying with the widely released Capitalism: A Love Story, and it wound up taking sixth place with $4,650,812.[18] The film grossed $13,043,363 in North America. It grossed $3,589,672 in foreign movie sales, for a grand total of $16,633,035 worldwide. Production cost of the film was $15 million.[2]
The film has a 58-song playlist, with a wide range of styles and genres.[19] Nineteen tracks appear on the CD of the soundtrack, with additional tracks at various MP3 stores. According to Allmusic, "The disc is a blend of familiar old standbys (including a glittering remix of the Chordettes' "Lollipop") and indie acts (among them Barrymore's ex-boyfriend Fabrizio Moretti's band Little Joy), achieving the kind of safely edgy balance that embodies the Fox Searchlight aesthetic (that is, it's quirky enough to appeal to the cool kids, but never strays too far from the mainstream)."[20]