Despite Venice being WFTT-TV's city of license, the station maintains no physical presence there.
History
The station first signed on the air on May 3, 1991,[2] as WBSV-TV (for Bradenton, Sarasota, and Venice, the three cities it primarily served); locally owned by DeSoto Broadcasting, it originally operated as an English-languageindependent station serving the Sarasota area, and competed with the area's ABC affiliate WWSB (channel 40) and the other stations in the Tampa Bay and nearby Fort Myers markets. As WBSV, the station ran a variety of syndicated and local programming, along with infomercials and home shopping programs; early on, the station also produced a local newscast. However, the station was unprofitable, eventually relying more on home shopping and infomercials to keep the station afloat.
WVEA's logo prior to January 1, 2013
In 2000, the station was acquired by Entravision Communications, with the intent of moving its transmitter from Venice to Riverview and move Univision programming to the station from Entravision's existing low-power affiliate, WVEA-LP (channel 61). WBSV's history ended in early 2001, when the station ceased broadcasting for a few weeks to perform the move and establish WVEA's new studio facilities. In March 2001, the station returned to the air as Univision affiliate WVEA-TV.
2017 call sign and channel swap
On December 4, 2017, as part of a multi-market realignment, the programming and call signs of WVEA-TV and sister station WFTT were swapped: WVEA-TV and its Univision programming moved to the Univision-owned digital channel 47 and virtual channel 50 facility, while Entravision's digital channel 25 and virtual channel 62 facility became the new home of UniMás affiliate WFTT-TV.[3]
On October 13, 2021, Univision announced it would take over operation of WVEA, as well as Orlando Univision affiliate WVEN-TV, effective January 1, 2022, coinciding with the end of licensing agreements on December 31, 2021, effectively ending WFTT's UniMás affiliation.[4]
