WBLI

WBLI

Patchogue, New York United States
Broadcast area	Long Island
Frequency	106.1 MHz (HD Radio)
Branding	106.1 BLI
Programming
Language(s)	English
Format	Contemporary hit radio
Ownership
Owner	Cox Media Group (CMG NY/Texas Radio, LLC)
Sister stations	WBAB, WHFM
History
First air date	December 13, 1957; 67 years ago (1957-12-13)
Former call signs	WPAC-FM (December 13, 1957-January 13, 1971)
Call sign meaning	We're the Best on Long Island!
Technical information[1]
Licensing authority	FCC
Facility ID	37235
Class	B
ERP	49,000 watts
HAAT	152 meters (499 ft)
Transmitter coordinates	40°50′32″N 73°02′25″W
Translator(s)	94.5 MHz W231CX (Shirley)
Links
Public license information	Public file LMS
Webcast	Listen live
Website	wbli.com

WBLI (106.1 FM) is a commercial radio station owned by Cox Radio and licensed to Patchogue, New York. It airs a top 40 (CHR) radio format. The station mainly serves Suffolk County, New York on Long Island. Its studios and offices are located on Sunrise Highway (NY 27) in West Babylon, New York.

WBLI is a Class B FM station with an effective radiated power (ERP) of 49,000 watts, the highest powered station on Long Island. To protect two adjacent channel stations from interference, WQXR-FM in Newark, New Jersey and WHCN Hartford, Connecticut (both on 105.9 FM), WBLI uses a directional antenna.^[2] The station's transmitter is located in Farmingville, New York.^[3]

History

Early years

The station signed on the air on December 13, 1957, as WPAC-FM, the FM counterpart to WPAC.^[4][5] The two stations were owned by the Patchogue Broadcasting Company. Because WPAC was a daytimer, WPAC-FM simulcast its programming in the daytime and continued it after WPAC signed off the air at sunset.

At first, it was only powered at 7,800 watts on a 115-foot tower, only heard in and around Western Suffolk County. It would take several decades before the station expanded its coverage area.

Contemporary hits

In January 1971, the station was purchased by Beck-Ross Communications, owner of WGLI in Babylon, New York.^[6] The station's call sign was changed to WBLI, and switched to a contemporary hits format as FM 106 WBLI. After Beck-Ross took ownership, the station initially broadcast from a trailer located behind the WPAC building in Medford, New York. In March 1971, WBLI moved to new studios at 31 West Main Street in Patchogue.^[7] WBLI's DJ staff has included George Taylor Morris^[8] and Alan "Al Nouveau" Bandiero.

On September 27, 1985, WBLI's transmission tower was toppled by Hurricane Gloria.

Shift to Hot AC

By August 1991, with the CHR format on the decline across the country, WBLI evolved into more of a hot adult contemporary format. Steve Harper^[9] and news director Ken Rhodes, hosted the morning show. The station often ran special weekend programming, such as the "Almost Made It But Didn't Weekend" and "The Ladies of the 80s Weekend." Musically, the station was slightly hotter than New York City's WPLJ and WMXV.

In March 1994, Beck-Ross Communications was acquired by Liberty Broadcasting, the owners of two other Long Island stations, WGBB and WBAB-FM.^[10]

Cox ownership

Atlanta-based Cox Media acquired the station in 1998.^[11] When Cox Radio took over WBLI, it evolved into a more mainstream CHR with less dance product (though still more than most other CHR's) and a tighter playlist of hits.

In June 2019, Cox announced it would sell the majority interest in its radio stations to Apollo Global Management.^[12] The new broadcasting company will continue to use the Cox Media name.

Personalities

Previous morning shows

Steve Harper (later with WKJY) had hosted "'BLI in the AM" for 25 years before being let go in the summer of 2006. Maria Garcia (now an anchor with WCBS New York City) was the co-host since 1998. The show was called "Steve and Maria in the Morning." Maria left in 2005.^[13] Dana DiDonato (later with KBZT in San Diego) joined Harper in January 2006.^[14] Harper's last show was on July 19, 2006.^[15] Dana then assumed hosting duties along with Randy Spears and Drew Appelbaum. Randy and Drew exited the station on December 16, 2010.^[16]

On January 10, 2011, the radio station introduced "The New BLI in the Morning," which featured Dana with new co-host Jeffrey Jameson (later with WNEW-FM in New York City)^[16] Shawn "Puffy The Producer" Novatt also returned. The show was syndicated to Cox sister station "Hot 100.9" WHTI in Richmond, Virginia, and renamed "Dana and Jeffrey in the Morning" on Monday, June 4, 2012. Syndication ended when WHTI was sold to another owner in June 2013.

Jeffrey Jameson announced he was leaving in December 2013. Jayson Prim (later with KBZT in San Diego) debuted on January 6, 2014.^[17]

On June 30, 2016, the station announced on its Facebook page that Dana and Jayson in the Morning had ended its run.^[18] It featured Dana DiDonato, Jayson Prim, John Mingione (John Online), Shawn "Puffy The Producer" Novatt, and Ted Lindner with news and traffic.

On July 11, 2016, Cooper Lawrence, formerly of WPLJ, and Anthony Michaels, took over mornings 5:30 - 9am on the station.^[19] The show had its last broadcast on September 14, 2018.

Controversy

On Wednesday, February 27, 2008, Randy of the "BLI in the Morning" show made a remark that offended a caller from Mastic, Long Island. He joked that she lived in a trailer park.^[20] After the station received complaints regarding the remarks, and after Randy's refusal to apologize, he was suspended by station management.^[21]

References

1. "Facility Technical Data for WBLI". Licensing and Management System. Federal Communications Commission.
2. FCC.gov/WBLI
3. Radio-Locator.com/WBLI
4. "WPAC FM Outlet Debuts Tomorrow" (PDF). The Advance. Patchogue New York. December 12, 1957. Retrieved October 26, 2015.
5. Broadcasting Yearbook 1958 page A-331
6. "WPAC-FM To Beck-Ross". Billboard. January 23, 1971. p. 28. Retrieved January 27, 2023.
7. "WBLI-FM Moves". Billboard. March 20, 1971. p. 27. Retrieved January 27, 2023.
8. "Vox Jox". Billboard. February 6, 1971. p. 50. Retrieved January 27, 2023.
9. "Steve Harper Exits WBLI After 25 Years". All Access Music Group. July 19, 2006.
10. Williams, Stephen (March 23, 1994). "N.y. Company Plans To Buy Whcn Owner". Hartford Courant. Retrieved January 26, 2018.
11. Broadcasting & Cable Yearbook 1999 page D-308
12. BroadcastingCable.com "Cox Sells Radio Stations" June 26, 2019
13. "WBLI morning co-host tunes out". Long Island Business News. November 18, 2005. Retrieved September 9, 2017.
14. "10 Questions with ... Dana DiDonato". All Access Music Group. July 26, 2016. Retrieved September 9, 2017.
15. "Steve Harper Exits WBLI After 25 Years". All Access Music Group. July 19, 2006. Retrieved September 9, 2017.
16. Amorim, Kevin (January 8, 2011). "WBLI morning team split up". Newsday. Retrieved September 9, 2017.
17. "Jeffrey Exiting, Jayson Incoming As Morning Co-Host At WBLI". All Access Music Group. December 17, 2013. Retrieved September 9, 2017.
18. "Dana & Jayson Exit Wakeups On WBLI/Long Island". All Access. June 30, 2016. Retrieved July 1, 2016.
19. "The Cooper Lawrence Show Will Take Over Mornings At WBLI/Long Island". All Access. July 5, 2016. Retrieved July 13, 2016.
20. Fybush, Scott (March 3, 2008). "This Week's Bloodbath: Citadel". NorthEast Radio Watch.
21. WBLI morning show co-host suspended for comment - Cox Radio Incorporated - Newsday.com

External links

• Official website
• Facility details for Facility ID 37235 (WBLI) in the FCC Licensing and Management System
• WBLI in Nielsen Audio's FM station database
• Facility details for Facility ID 156311 (W231CX) in the FCC Licensing and Management System
• W231CX at FCCdata.org