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Value for Money
Value for Money
	Theatrical release poster
Directed by	Ken Annakin
Screenplay by	R. F. Delderfield; William Fairchild
Based on	Value for Money; by Derrick Boothroyd
Produced by	Sergei Nolbandov
Starring	John Gregson; Diana Dors; Susan Stephen; Derek Farr;
Cinematography	Geoffrey Unsworth
Edited by	Geoffrey Foot
Music by	Malcolm Arnold
Release date	9 August 1955;
Running time	90 minutes
Country	United Kingdom
Language	English

Value for Money is a 1955 British comedy film directed by Ken Annakin and starring John Gregson, Diana Dors, Susan Stephen and Derek Farr.^[1] It is based on the 1953 novel of the same name by Derrick Boothroyd.

Plot

Chayley Broadbent has had the importance of frugality impressed upon him all his life by his Yorkshire father. On his death, Chayley inherits £62,000, which includes his father's clothing factory in the (fictional) town of Barfield. He asks his girlfriend Ethel to marry him but is extremely unromantic, telling her it is to save money on his housekeeper. She accepts.

Chayley leaves Barfield for the first time in his life and visits London to attend the FA Cup Final. Afterwards he goes to a West End show and is pulled on stage by show-girl Ruthine. They go to dinner in a posh restaurant, where his "look after the pennies" attitude leads to him questioning the bill, to the embarrassment of Ruthine. Back in Yorkshire, Chayley shows Ethel a photo of Ruthine. She angrily rips it up.

Chayley returns to London and asks her to marry him. She declines, saying she wants to marry someone who has made something of himself.

Back home, he decides to be the kind of man that Ruthine wants, and, taking the mayor's advice on how to do this, gifts the Council land for a children's playground and community centrer. The local newspaper, where Ethel works as a reporter, runs an article on his generosity, but Ethel remains unimpressed, especially when Chayley says he is bringing Ruthine to Barfield.

Ruthine is surprised by how built-up and dirty Barfield is and how small and old-fashioned Chayley's house is. But when she hears stories about Chayley's wealth, she begins being affectionate to him. She attempts, unsuccessfully, to seduce him.

Ruthine and Ethel decide to teach him a lesson. Chayley receives two writs for breach of promise: one from each of them. He chooses to marry Ethel.

Cast

John Gregson as Chayley Broadbent
Diana Dors as Ruthine West
Susan Stephen as Ethel
Derek Farr as Duke Popplewell
Frank Pettingell as Mayor Higgins
Charles Victor as Lumm
Ernest Thesiger as Lord Dewsbury
Jill Adams as Joy
Joan Hickson as Mrs. Perkins
Donald Pleasence as Limpy
John Glyn-Jones as Arkwright
Leslie Phillips as Robjohns
Ferdy Mayne as waiter
Charles Lloyd-Pack as Mr. Gidbrook

Production

Producer Sergei Nolbandov did not want Diana Dors in the movie but Ken Annakin, who had directed the actor in Vote for Huggett (1949), insisted.^[2] Dors was paid £5,000; it was her first movie under a three-picture contract with Rank.^[3]

Filming started 28 December 1954. It was the first film shot under Rank's new program to shoot everything in VistaVision.^[4] Filming took place at Pinewood Studios.^[5] Much of the Yorkshire location filming was in Batley, West Riding of Yorkshire, historically an area within the Heavy Woollen District.

Critical reception

The Monthly Film Bulletin wrote: "A heavy-handed script and indifferent direction successfully flatten out any comic ideas the story may have originally possessed, and the minimum of laughs are extracted from its morass of stock situations and conventional 'Yorkshire' humour. John Gregson and Diana Dors fight a losing battle with the script, and of the supporting players only Ernest Thesiger, as an ancient and doddering peer, is able to bring a touch of genuinely eccentric humour to the proceedings. The two musical numbers are tamely executed, and the use of VistaVision seems scarcely justified."^[6]

Variety said the film will "give considerable amusement to unsophisticated local audiences, but which, may find it tough sledding in the Overseas territory. In the U. S,, particularly, the Yorkshire dialect will not be a selling aid. This is a modestly amusing piece, staged on a bigger scale than the story would seem to warrant, and offering a touch of spectacle in a couple of song and dance numbers."^[7]

Filmink argued the movie should have focused on Dors rather than Gregson.^[8]

Leslie Halliwell said: "Highly undistinguished north country romantic farce which wastes a good production and cast."^[9]

The Radio Times Guide to Films gave the film 2/5 stars, writing: "Take one bluff, penny-wise Yorkshireman and a blowsy, blonde showgirl, exaggerate every regional characteristic and then whisk them together into a romantic froth. Season with a couple of quaint cameos and you have this. The on-screen antics of John Gregson and Diana Dors (neither of whom are on form) are mediocre in this featherweight comedy."^[10]

In British Sound Films: The Studio Years 1928–1959 David Quinlan rated the film as "average", writing: "Quite lively comedy along traditional British lines."^[11]

References

^ "Value for Money". British Film Institute Collections Search. Retrieved 7 February 2024.
^ Bret, Dvaid (2014). Diana Dors: Hurricane in Mink. Aurum Press. ISBN 9781781313411.
^ Dors, Diana (1960). Swingin' Dors. World Distributors. p. 111.
^ "Pinewood Rank Prod Goes 100% V Vision". Variety. 5 January 1955. p. 51.
^ "GLAMOR MUSICAL AT PINEWOOD". The Australian Women's Weekly. Vol. 22, no. 39. 23 February 1955. p. 42. Retrieved 10 July 2020 – via National Library of Australia.
^ "Value for Money". The Monthly Film Bulletin. 22 (252): 156. 1 January 1955 – via ProQuest.
^ Review of film at Variety
^ Vagg, Stephen (7 September 2020). "A Tale of Two Blondes: Diana Dors and Belinda Lee". Filmink.
^ Halliwell, Leslie (1989). Halliwell's Film Guide (7th ed.). London: Paladin. p. 1075. ISBN 0586088946.
^ Radio Times Guide to Films (18th ed.). London: Immediate Media Company. 2017. p. 895. ISBN 9780992936440.
^ Quinlan, David (1984). British Sound Films: The Studio Years 1928–1959. London: B.T. Batsford Ltd. p. 396. ISBN 0-7134-1874-5.